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All Journal RETORIKA: Jurnal Ilmu Bahasa eScience Humanity Journal Fleksibel: Jurnal Pengabdian Kepada Masyarakat Ragom Jurnal Pengabdian Masyarakat
Fitria, Arie
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Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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The Impact of Social Media Communication on Youth Identity Formation: A Cross-Cultural Analysis Nugraha, Aat Ruchiat; Sjoraida, Diah Fatma; Rembe, Elismayanti; Guna, Bucky Wibawa Karya; Sani, Asrul; Suhardi, Suhardi; Fitria, Arie
eScience Humanity Journal Vol 4 No 2 (2024): eScience Humanity Journal Volume 4 Number 2 May 2024
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v4i2.177

Abstract

This study aims to analyze the impact of social media communication on the formation of adolescent identity from a cross-cultural perspective. Using cross-cultural analysis methods, this study investigates how adolescents from different countries and cultures interact with social media and how those interactions affect the formation of their identities. The results of the study show that social media plays an important role as an important space for adolescents to uncover, express, and negotiate their cultural identity. Social media platforms provide access to a wide range of cultural expressions, allowing for the blending and transformation of traditional and modern cultural elements. However, research also shows that the influence of social media can lead to cultural homogenization and the potential loss of unique local cultural identities. In addition, the study also found that social media use can influence teens by offering a sense of community and membership, as well as facilitating connections with like-minded friends globally.
The Role of Hyperbolic Figures in Influencing Consumers on Social Media: A Stylistic Study on Shampoo Advertisements Zainal, Anna Gustina; Besar , Ibrahim; Fitria, Arie; Rezeki, Fri; Pratama, Prayoga Adi
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 3 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/jr.10.3.10381.729-742

Abstract

Online media is one of the communication tools used by producers to convey messages to consumers in advertisements. This study examines the impact of using hyperbolic language style on consumer behavior in shampoo advertisements on social media through a stylistic analysis. Hyperbolic language is a type of language style that involves exaggerated statements or claims, often used in advertising to create memorable and persuasive messages. The aim of this research is to explore how this language style influences consumer perception, engagement, and ultimately, purchase decisions. By analyzing Clear and Pantene shampoo advertisements in online media, this study identifies frequently used hyperbolic techniques and evaluates their effectiveness in capturing attention and enhancing consumer engagement. This research is a descriptive qualitative study. The data in this research consists of sentences and signs, while the data sources are Clear and Pantene shampoo advertisements in online media. The method used to collect the data is the observation method without direct involvement. The researcher collects and observes Clear and Pantene shampoo advertisements in online media. The collected data is then reduced, classified, verified, and tabulated based on its type. Subsequently, the researcher conducts data analysis based on stylistic theory. Additionally, the researcher interprets the data and draws conclusions. The results of the study show that hyperbole significantly enhances the emotional appeal of advertisements, leading to higher consumer interest and interaction. Moreover, hyperbole is used to highlight the advantages of Clear and Pantene shampoo products without disparaging or belittling other shampoo products. This study underscores the importance of stylistic elements in advertising and provides insights into how marketers can strategically use hyperbolic language to optimize their social media campaigns.
Simulasi Sidang Dewan Keamanan PBB Sebagai Upaya Memahami Dinamika Keamanan Internasional Luerdi, Luerdi; Fitria, Arie
FLEKSIBEL: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Edisi Oktober 2024
Publisher : Fakultas Teknik Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/fleksibel.v5i2.21502

Abstract

Dewan Keamanan merupakan salah satu badan penting dalam organisasi PBB yang memiliki misi utama menjaga perdamaian dunia. Namun, badan ini sering dianggap gagal dalam menghentikan konflik-konflik besar yang telah menyebabkan krisis kemanusiaan, salah satunya adalah konflik Palestina-Israel yang saat ini masih berlangsung. Ketidakefektifan atau kegagalan fungsi PBB ini sering menjadi pertanyaan atau perdebatan di kalangan pengamat dan penstudi hubungan internasional, termasuk mahasiswa jurusan HI FISIP Unila. Berangkat dari situasi ini, kegiatan pengabdian dalam bentuk simulasi sidang Dewan Keamanan PBB perlu dilaksanakan untuk memfasilitasi pemahaman mahasiswa terkait dinamika keamanan internasional. Melalui kegiatan ini, mahasiswa memiliki pengalaman terlibat dalam proses pengambilan keputusan dan kontestasi kepentingan negara-negara. Mahasiswa juga mendapatkan kesempatan untuk melatih kepemimpinan dan kemampuan pemecahan masalah. Secara umum, kegiatan ini dapat berjalan dengan baik dan memberikan manfaat kepada mahasiswa yang menjadi peserta.
Pendidikan Lingkungan di Daerah Wisata Pantai Banding: Kampanye “Bawa Pulang Sampahmu” sebagai Dukungan terhadap SDGs 13 Climate Action Simbolon, Khairunnisa; Darmastuti, Ari; Inayah, Astiwi; Fitria, Arie
Ragom Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Ragom: Jurnal Pengabdian Masyarakat
Publisher : Program Studi Hubungan Internasional FISIP UNILA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Environmental education is an integral part of addressing sustainability challenges in tourist destinations, particularly in coastal areas that are vulnerable to the impacts of climate change. This Community Service activity implements the "Take Your Trash Home" campaign at the Banding Beach Tourist Area as an environmental education initiative supporting the achievement of Sustainable Development Goal (SDG) 13: Climate Action. This activity focuses on conveying the potential impacts of visitor and local community behavior in waste management within the tourist area, as well as exploring its contribution opportunities to climate change mitigation. Banding Beach, as a coastal tourism destination, faces serious challenges related to plastic waste and its impact on the marine environment. The "Take Your Trash Home" campaign was launched as an effort to raise awareness among the public and visitors about the shared responsibility of tackling waste problems. The activity's methodology includes surveys of visitors, interviews with tourism management, and analysis of community behavior data before and after the campaign implementation. The results of the campaign show a significant increase in the participation of visitors and the community in sustainable waste management practices. Increased awareness of the impact of plastic waste on the marine environment and maritime life became an important factor in behavior change. Furthermore, cooperation between the government, tourism managers, and the local community contributed to the success of this campaign.
Co-Authors Aat Ruchiat Nugraha Anna Gustina Zainal Ari Darmastuti Asrul Sani Besar , Ibrahim Diah Fatma Sjoraida Guna, Bucky Wibawa Karya Inayah, Astiwi Luerdi, Luerdi Pratama, Prayoga Adi Rembe, Elismayanti Rezeki, Fri SIMBOLON, KHAIRUNNISA Suhardi Suhardi