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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal FAPERTANAK : Jurnal Pertanian dan Peternakan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Roy, Marloza
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Materials Science & Nanotechnology Physics

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Pengaruh Electronic Word Of Mouth, Social Media Marketing, Harga Terhadap Keputusan Pembelian Marketplace Tokopedia Tarigan, Purnaya Sari; Matakena, Simon; Sairdama, Syusantie Sylfia; Roy, Marloza; Nugraha, Aat Ruchiat
Journal of Business and Economics Research (JBE) Vol 4 No 3 (2023): October 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v4i3.4329

Abstract

The lifestyle of the digital era and high levels of activity means that society in general is increasingly developing and has undergone changes in making purchasing decisions by determining how to shop online to meet consumer needs. Technological advances have made Tokopedia, which provides various needs or requirements, a marketplace of choice in society. Electronic word of mouth, social media marketing and price are believed to be able to influence plans to purchase a product, resulting in purchasing decisions. This research was conducted with the aim of finding out the influence of electronic word of mouth, social media marketing and price on Tokopedia marketplace purchasing decisions. The type of research used is quantitative. The sample method was non-probability sampling with purposive sampling, data analysis using IBM SPSS Statistics 26. The sample used was 100 students who met the research criteria who had made purchases from the Tokopedia marketplace. The data collection method uses a questionnaire with likert scale. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used in this research is multiple linear regression. The results of the analysis show that partially, electronic word of mouth, social media marketing and price have a significant positive influence on purchasing decisions. The results of the Adjusted R Square value are shown to be 45.2%. Simultaneous results showed that the variables electronic word of mouth, social media marketing and price had a positive and significant influence on purchasing decisions.
ANALISIS STRATEGI PENGELOLAAN AGROWISATA DI KAMPUNG AIR MANDIDI DISTRIK TELUK KIMI, KABUPATEN NABIRE PAPUA TENGAH Dasnarebo, Simson Semuel Hwat; Roy, Marloza
Jurnal FAPERTANAK : Jurnal Pertanian dan Peternakan Vol. 9 No. 2 (2024): Jurnal FAPERTANAK Jurnal Pertanian dan Peternakan
Publisher : Fakultas Pertanian dan Peternakan

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Abstract

The development and enhancement of agrotourism in Air Mandidi Vilage, Teluk Kimi District, Nabire Regency, Central Papua Province, is based on the potential of natural resources and agricultural prospects that can serve as attractions for tourism. Research conducted over approximately one month in Air Mandidi vilage showed positive responses toward the development and management of agrotourism initiatives. The SWOT analysis reveals significant strengths such as the availability of 50 hectares of agricultural land, support from local government and communities, and ecological wealth including hot springs and lakes, which enhance tourism appeal. However, weaknesses like inadequate road infrastructure and insufficient tourist accommodations need addressing. Opportunities exist with the rising demand for organic farming and government support programs, while threats include competition from other agrotourism sites and environmental changes affecting agriculture. Internal and external factor analyses (IFAS and EFAS) indicate a solid foundation for developing agrotourism, highlighting the necessity for strategic plans that leverage strengths and opportunities while mitigating weaknesses and threats. The overall findings underline the potential for sustainable growth in agrotourism in Air Mandidi Vilage, contingent upon effective management and community involvement.
KEARIFAN LOKAL MASYARAKAT DALAM PEMANFAATAN SAGU (Metroxylon sagu Rottb) DI DISTRIK NAPAN KABUPATEN NABIRE, PROVINSI PAPUA TENGAH Dasnarebo, Simson Semuel Hwat; Hra, Petronela; Ramandey, Johanis M.; Ryan, Ishak; Roy, Marloza
Jurnal FAPERTANAK : Jurnal Pertanian dan Peternakan Vol. 10 No. 1 (2025): Jurnal FAPERTANAK Jurnal Pertanian dan Peternakan
Publisher : Fakultas Pertanian dan Peternakan

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi potensi areal pertumbuhan, keragaman morfologi, dan kearifan lokal masyarakat dalam pemanfaatan sagu (Metroxylon sagu Rottb.) di Distrik Napan, Kabupaten Nabire, Provinsi Papua. Metode yang digunakan adalah survei lapangan, analisis citra satelit, dan wawancara semi-terstruktur terhadap masyarakat lokal. Hasil penelitian menunjukkan bahwa Distrik Napan memiliki luasan Hutan Sagu Alam (DSA) sebesar 1.894 hektar dan Dusun Sagu Tanam (DST) seluas 909 hektar. Sebanyak 11 kultivar sagu ditemukan dan dikelompokkan dalam tiga kelompok berdasarkan kesamaan morfologi. Masyarakat memanfaatkan seluruh bagian sagu untuk kebutuhan pangan, bahan bangunan, obat tradisional, dan berbagai upacara adat. Kearifan lokal ini tidak hanya memperkuat ketahanan pangan lokal, tetapi juga merepresentasikan identitas budaya masyarakat Napan
ANALISIS KEUNTUNGAN PEMELIHARAAN AYAM BROILER POLA MANDIRI DI KABUPATEN NABIRE Tebai, Natan; Roy, Marloza
Jurnal FAPERTANAK : Jurnal Pertanian dan Peternakan Vol. 9 No. 1 (2024): Jurnal FAPERTANAK Jurnal Pertanian dan Peternakan
Publisher : Fakultas Pertanian dan Peternakan

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Abstract

Penyediaan bahan makanan yang mempunyai nilai gizi tinggi perlu mendapat perhatian yang serius terutama di Indonesia. Hal ini disebabkan oleh pertambahan jumlah penduduk yang terus meningkat dan tingginya tingkat kesadaran masyarakat akan pemenuhan gizi. Penelitian ini bertujuan untuk Menganalisis Keuntungan pemeliharaan ayam broiler pola mandiri di Desa kali semen Kecamatan Nabire Barat Kabupaten nabire. Penelitian di laksanakan selama 1 bulan mulai tanggal 16 April sampai dengan 16 Mei 2024. Sampel dari penelitian adalah 4 orang Peternak dengan populasi yang terdiri dari Suyono 3000 ekor, Alif 4000 ekor dan Syarul 6000 ekor. yang di analisa dari penelitian ini adalah Total biaya produksi, Penerimaan, Pendapatan dan R/C Ratio, pemeliharaan ayam broiler Pola mandiri di Kecamatan Nabire Barat adalah sangat menguntungkan yang di lihat pada R/C Ratio sebesar 1.9 artinya usaha ayam broiler pola mandiri di Kecamatan Nabire Barat layak untuk dikembangkan.
NAFKAH BERKELANJUTAN PETANI SUKU DANI BERBASIS NATURAL CAPITAL DI KAMPUNG KALISEMEN DISTRIK NABIRE BARAT KABUPATEN NABIRE Liborang, Hans F.; Roy, Marloza; Ramandey, Johanes M.
Jurnal FAPERTANAK : Jurnal Pertanian dan Peternakan Vol. 9 No. 1 (2024): Jurnal FAPERTANAK Jurnal Pertanian dan Peternakan
Publisher : Fakultas Pertanian dan Peternakan

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Abstract

The aim of this research is to determine the sustainable livelihood of Dani tribal farmers based on natural capital in Kalisemen Village, West Nabire District, Central Papua Province. This research approach was carried out using a qualitative approach and the type of research was descriptive research. The data used in this research are primary data and secondary data. Data collection was carried out using the triangulation method in the form of observation, interviews and documentation. Qualitative data analysis is carried out continuously, consisting of data collection, data analysis, data reduction, where the data is processed by carrying out three stages of activities and carried out simultaneously, namely data reduction, data presentation and conclusions through data verification. The results of this research show that the sustainable livelihood of the Dani tribe community in Kalisemen Village is based on natural capital using a multiple cropping system and also planting time patterns to maintain stable livelihoods in the form of cash with financial capital. capital) as well as improving the quality of children's education in the form of human capital as well as maintaining their social capital
Increasing the Effective and Efficient Harvest of Rice (Oryza sativa. L) in Nabire Barat District Matakena, Simon; Sairdama, Syusantie Sylfia; Roy, Marloza; Inggesi, Julianus
Jurnal Penelitian Pendidikan IPA Vol 11 No 5 (2025): May
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i5.10888

Abstract

Increasing the effectiveness and efficiency of rice harvesting (Oryza sativa. l) in west nabire district, nabire regency, aims to determine the effectiveness and efficiency of the use of Combine Harvester in rice harvesting in West Nabire District, Nabire Regency. This study used a survey method with a sample of 26 respondents by simple random sampling, with an interview method using a previously prepared questionnaire. The results of the study showed that the use of the Combine harvester harvesting machine was more effective than the manual rice harvesting process with an effective value of 1.073, with a cost reduction of Rp 747.385.4 and a reduction in grain loss during harvest of 586.44 kg. The use of Combine harvester has a beneficial impact because it can reduce production by Rp 747.385.4 and reduce crop loss by 586.44 kg of grain.
Co-Authors Aat Ruchiat Nugraha Dasnarebo, Simson Semuel Hwat Hra, Petronela Inggesi, Julianus Lazarus B. Ramandey, Lazarus B. Liborang, Hans F. Ramandey, Johanes M. Ryan, Ishak SAIRDAMA, SYUSANTIE SYLFIA Simon Matakena, Simon Tarigan, Purnaya Sari Tebai, Natan