Garuda - Garba Rujukan Digital

Pengaruh Electronic Word Of Mouth, Social Media Marketing, Harga Terhadap Keputusan Pembelian Marketplace Tokopedia Tarigan, Purnaya Sari; Matakena, Simon; Sairdama, Syusantie Sylfia; Roy, Marloza; Nugraha, Aat Ruchiat
Journal of Business and Economics Research (JBE) Vol 4 No 3 (2023): October 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v4i3.4329

The lifestyle of the digital era and high levels of activity means that society in general is increasingly developing and has undergone changes in making purchasing decisions by determining how to shop online to meet consumer needs. Technological advances have made Tokopedia, which provides various needs or requirements, a marketplace of choice in society. Electronic word of mouth, social media marketing and price are believed to be able to influence plans to purchase a product, resulting in purchasing decisions. This research was conducted with the aim of finding out the influence of electronic word of mouth, social media marketing and price on Tokopedia marketplace purchasing decisions. The type of research used is quantitative. The sample method was non-probability sampling with purposive sampling, data analysis using IBM SPSS Statistics 26. The sample used was 100 students who met the research criteria who had made purchases from the Tokopedia marketplace. The data collection method uses a questionnaire with likert scale. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used in this research is multiple linear regression. The results of the analysis show that partially, electronic word of mouth, social media marketing and price have a significant positive influence on purchasing decisions. The results of the Adjusted R Square value are shown to be 45.2%. Simultaneous results showed that the variables electronic word of mouth, social media marketing and price had a positive and significant influence on purchasing decisions.

Pengaruh Kualitas Produk, Harga, Dan Brand Ambassador Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening Stefhanny, Stefhanny; Itanza, Vionita; William, William; Tarigan, Purnaya Sari
Jurnal Wira Ekonomi Mikroskil Vol. 14 No. 2 (2024): Volume 14 Nomor 2 Edisi Oktober 2024
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v14i2.1384

Penelitian ini bertujuan untuk mengetahui dan menganalisis perngaruh kualitas produk, harga, dan brand ambassador terhadap keputusan pembelian dengan minat beli sebagai variabel intervening. Populasi yang digunakan dalam penelitian ini sebanyak 374 orang. Metode pengumpulan data yang digunakan adalah kuesioner dan diperoleh dari 100 mahasiswa Universitas Mikroskil yang menjadi objek penelitian. Jenis penelitian yang digunakan adalah penelitian kuantitatif asosiatif. Hasil analisis menunjukan bahwa kualitas produk tidak berpengaruh secara parsial terhadap minat beli. Harga dan brand ambassador berpengaruh positif dan signifikan terhadap minat beli. Minat beli dan brand ambassador tidak berpengaruh secara parsial terhadap keputusan pembelian. Kualitas produk dan harga berpengaruuh positif dan signifikan terhadap keputusan pembelian. Minat beli tidak dapat menjadi mediasi antara kualitas produk dan keputusan pembelian, harga dan keputusan pembelian, brand ambassador dan keputusan pembelian. Hasil Ajusted R-Square menjelaskan bahwa Minat beli (Z) dipengaruhi sebesar 47,9% oleh variael yang diteliti dan 52,1% dipengaruhi oleh variabel yang tidak diteliti serta Keputusan pembelian (Y) dipengaruhi sebesar 25,5% oleh variabel yang diteliti dan 74,6% dipengaruhi oleh faktor yang tidak diteliti.Â Kata kunci: kualitas produk, harga, brand ambassador, minat beli, keputusan pembelian

PENGARUH MOTIVASI DAN KOMPENSASI TERHADAP KINERJA GURU PADA SD. DR. WAHIDIM SUDIROHUSODO Yolanda, Yola; Tarigan, Purnaya Sari
Jurnal Kewirausahaan Bukit Pengharapan Vol. 3 No. 1 (2023): Periode Mei
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juwira.v3i1.649

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi dan kompensasi terhadap kinerja gurupada SD Dr. Wahidin Sudirohusodo. Teknik pengambilan sampel menggunakan teknik Non RandomSampling (Non Probability Sampling), yaitu Saturation Sampling (Sampel Jenuh). Responden penelitianadalah seluruh guru SD Dr. Wahidin Sudirohusodo yang berjumlah 45 orang. Metode analisis datamenggunakan regresi linier berganda. Berdasarkan penelitian diperoleh variabel motivasi dankompensasi secara parsial berpengaruh signifikan terhadap kinerja guru SD Dr. Wahidin Sudirohusodo.Hasil Adjusted R Square adalah sebesar 0,371, hal ini menunjukkan bahwa variabel motivasi,kompensasi berpengaruh sebesar 37,1% terhadap kinerja. Sementara sisanya sebesar 62,9% dipengaruhioleh variabel lain yang tidak diteliti dalam penelitian ini

PELATIHAN ENTREPRENEURSHIP MANAJEMEN USAHA BAGI PETANI DI KOTA BERASTAGI SUMATERA UTARA Tarigan, Purnaya sari
Jurnal Pengabdian Bukit Pengharapan Vol. 2 No. 1 (2022)
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Petani di kota Berastagi merupakan masyarakat yang berkontribusi dalam memproduksi bahan pangan bagi masyarakat sekitar. Survey yang dilakukan, petani masih terus dihadapkan pada pertanyaan soal hal apa yang harus ditanam agarmemperoleh hasil yang maksimal. Petani cenderung memilih tanaman yang periode tanamnya lebih pendek sehingga membatasi mereka memproduksi tanaman yang lebih komersil atau yang bernilai tinggi. Keahlian dalam melakukan dan memilih jaringan distribusi juga merupakan masalah bagi para petani. Pelatihan manajemen usaha pada petani yang terdapat di Kota Berastagi diharapkan dapat memberikan pengetahuan tambahan bagi para petani dalam memahami peranapa yang diperlukan dalam upaya meningkatkan kesejahteraan sebagai petani dan pada akhirnya dapat meningkatkanpertumbuhan ekonomi diwilayah mereka. Penyuluhan ini bertujuan untuk meningkatkan pemahaman yang lebih luas tentang peran petani sebagai entrepreneur agar para petani tidak terjebak dalam kerangka produksi saja tapi lebih luas kepada aspek-aspek lainnya. Berdasarkan hasil jawaban kuesioner peserta pelatihan bahwa terjadi peningkatan pemahaman tentang manajemen usaha tani sebelum pelatihan dan sesudah pelatihan. Seihngga, dapat disimpulan bahwa pelatihan ini berhasil dalam memaparkan tentang peran petani sebagai entrepreneur dan manajemen usaha tani.

PELATIHAN AKUNTANSI BERBASIS TEKNOLOGI SEBAGAI PEMBEKALAN MENGHADAPI DUNIA KERJA PADA SMK METHODIST TANJUNG MORAWA Tarihoran, Anita; Riny, Riny; Tarigan, Purnaya Sari; Loman, Devina
Jurnal Pengabdian Bukit Pengharapan Vol. 3 No. 2 (2023)
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v4i1.302

Rapid technological developments require companies to be able to adapt and use technology to achieve effective and efficient results. The use of the latest technology is expected to improve the company's business prospects. One of the things to be achieved is the timely availability of information in financial reports. To support this, businesses or companies take advantage of the flexibility, features and process automation of accounting software. However, not many schools have introduced or included learning about accounting software into the curriculum. Accurate Software is accounting software that helps to record bookkeeping and makes it easier to manage financial data with the right level of calculation accuracy. SMK Methodist Tanjung Morawa is one of the educational units with a vocational school level which is expected to be ready to enter the labor market so that it is directly equipped with the vocational knowledge needed. Currently, they still use and record accounting manually in their learning process and until now there has been no introduction and use of accounting-based software. The aim of this training is to provide new skills in using accounting applications, namely the Accurate application, which supports their understanding while at school. This activity will be carried out for SMK Methodist Tanjung Morawa.

Blockchain dan Teknologi Informasi: Pembawa Perubahan Mahasiswa di Kota Medan Tarihoran, Anita; Yolanda, Yola; Tarigan, Purnaya Sari
Jurnal Ilmiah Akuntansi dan Finansial Indonesia Vol 8 No 1 (2024): Jurnal Ilmiah Akuntansi dan Finansial Indonesia
Publisher : Prodi Akuntansi FEBM Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/0kp8px68

This study aims to analyse the effect of blockchain and information technology on student change in Medan City. The population in this study was 363 students in the Accounting Study Programme at Mikroskil University. The sampling method used the Slovin formula and obtained 78 students who became research samples. The data testing method used is a quantitative method using a structural equation model with the SmartPLS 3.2.9 programme. The results showed that blockchain has no influence on student change in Medan City, while information technology is able to influence student change in Medan City.

Pelatihan Entrepreneurship untuk Menumbuhkan Jiwa Berwirausaha pada Siswa/i SMK Negeri 1 Kabanjahe Pertiwi, Suci; Yolanda, Yola; Tarigan, Purnaya Sari
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp19-22

Entrepreneurship has become one of the main drivers of economic growth and social development in various countries. The ability of individuals to create, develop and manage their own businesses has opened up new opportunities for inclusive economic development. In Indonesia, the entrepreneurship sector is increasingly being considered as a way to reduce unemployment, improve community welfare and encourage innovation. The development of the creative economy cannot be separated from the young generation as a repository of creativity, namely that their creative ideas in entrepreneurship can help the government in its efforts to reduce the unemployment rate in Indonesia [1]. The partner's problem is the lack of knowledge related to entrepreneurship and the low interest in entrepreneurship among students in SMK Negeri 1 Kabanjahe. The solution we offer in this service is to provide knowledge about Entrepreneurship, especially to students who are still in class XI vocational school, with a focus on developing business ideas, business planning and implementation skills. We believe that investing in increasing entrepreneurial understanding and related skills will help create future leaders who are able to innovate, create jobs, and contribute to sustainable economic growth

PENGARUH KUALITAS PRODUK, PROMOSI, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN AIR MINERAL NESTLE PURE LIFE Yolanda, Yola; Tarigan, Purnaya Sari; Pertiwi, Suci
JURNAL LENTERA AKUNTANSI Vol. 10 No. 1 (2025): JURNAL LENTERA AKUNTANSI, Mei 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrakt.v10i1.1677

This research aims to acknowledge and analyze The Influence of Product Quality, Promotion, and Price on Purchasing Decisions for Nestlé Pure Life Mineral Water Products among Accounting Study Program Students at Prima Indonesia University (UNPRI) in Medan. The sampling technique in this research used Accidental Sampling by distributing questionnaires online using Google Forms to 100 samples, which are all consumers of Nestlé Pure Life Mineral Water. The data analysis method used in this research is multiple linear regression analysis. As the result shows, partially Product Quality and Price have no significant effect on Purchasing Decisions, while Promotion has a significant effect on Purchasing Decisions. Simultaneously shows that Product Quality, Promotion, and Price have a significant effect on Purchasing Decisions. The coefficient of determination (Adjusted R Square) value obtained is 53% and the remaining 47% is influenced by other factors not examined in this research

Komunikasi Pemasaran, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Tarigan, Purnaya Sari
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i3.5158

-Abstract This study aims to examine the influence of marketing communication, product quality, and price on purchase decisions among millennial Shopee users in Medan. The research targets all millennials who use Shopee within the city. Data were collected through an online questionnaire distributed to 100 qualified respondents who met the age and shopping experience criteria. Multiple linear regression analysis was employed to interpret the data. The results indicate that marketing communication and price exert a positive and significant effect on purchase decisions, while product quality demonstrates a positive but insignificant impact. The Adjusted R Square value of 41.7% suggests that the model explains a substantial portion of the variation in purchase decisions. Collectively, marketing communication, product quality, and price significantly influence purchase decisions among millennial Shopee users in Medan

Pelatihan Entrepreneurship untuk Menumbuhkan Jiwa Berwirausaha pada Siswa/i SMK Negeri 1 Kabanjahe Pertiwi, Suci; Yolanda, Yola; Tarigan, Purnaya Sari
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp19-22

Entrepreneurship has become one of the main drivers of economic growth and social development in various countries. The ability of individuals to create, develop and manage their own businesses has opened up new opportunities for inclusive economic development. In Indonesia, the entrepreneurship sector is increasingly being considered as a way to reduce unemployment, improve community welfare and encourage innovation. The development of the creative economy cannot be separated from the young generation as a repository of creativity, namely that their creative ideas in entrepreneurship can help the government in its efforts to reduce the unemployment rate in Indonesia [1]. The partner's problem is the lack of knowledge related to entrepreneurship and the low interest in entrepreneurship among students in SMK Negeri 1 Kabanjahe. The solution we offer in this service is to provide knowledge about Entrepreneurship, especially to students who are still in class XI vocational school, with a focus on developing business ideas, business planning and implementation skills. We believe that investing in increasing entrepreneurial understanding and related skills will help create future leaders who are able to innovate, create jobs, and contribute to sustainable economic growth

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