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All Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian Masyarakat Bangsa Economic and Business Horizon
Anggraini, Dwi Pertiwi
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Pengaruh Literasi Keuangan dan Tingkat Pendapatan Terhadap Perilaku Menabung Pada Guru Anggraini, Dwi Pertiwi
Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i2.5236

Abstract

Financial literacy and level of income have an important influence on a person's saving behavior. The purpose of this study was to determine the effect of financial literacy and income levels on teachers' interest in saving behavior. This research uses quantitative methods. The population in this study were all teachers at Batang Kuis State Junior High School with a sample of 20 teachers who were taken randomly. The data collection technique in this study was to use a questionnaire. And the data analysis technique used is by performing multiple linear regression analysis with SPSS V.22. The results of this study partially state that financial literacy has a positive and significant effect on saving behavior. It can be seen that the tcount value for the financial literacy variable is 1.034 < ttable = 1.729 and a significant value is 0.005 <0.05, then Ho is rejected and Ha is accepted. The same goes for income levels. The results of this study partially state that the level of income has a positive and significant effect on saving behavior. It can be seen that the tcount value for the income level variable is 0.240 < ttable = 1.729 and a significant value is 0.005 <0.05, then Ho is rejected and Ha is accepted. And the results of this study simultaneously state that financial literacy and income levels together have a positive and significant effect on saving behavior of teachers. It can be seen that the value of Fcount = 7.537 is greater than the value of Ftable = 3.55.
Pelatihan Pembukuan Dan Pencatatan Secara Akuntansi Pada UMKM Sekar Handycraft Suginam, Suginam; Anggraini, Dwi Pertiwi
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 4 (2024): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i4.937

Abstract

Tujuan dari kegiatan pengabdian masyarakat ini yaitu memberikan pemahaman dan pelatihan mengenai bagaimana mengelola keuangan usaha dengan melakukan pembukuan dan pencatatan secara akuntansi kepada UMKM Sekar Handycraft. Pengabdian Masyarakat dilaksanakan pada UMKM Sekar Handycraft yang berdomisili di Kelurahan Baru Ladang Bambu, Medan Tuntungan. Mengingat banyaknya hasil kerajinan yang diproduksi oleh UMKM Sekar Handycraft dan banyaknya workshop atau pelatihan yang mereka berikan kepada siapa saja yang ingin belajar membuat kerajinan tangan, namun pembukuan yang dilakukan belum maksimal. Pelatihan yang akan dilaksanakan adalah tentang pembukuan dan pencatatan secara akuntansi. Dengan adanya pelatihan ini, maka dapat membantu pemilik usaha Sekar Handycraft ini dalam mencatat dan membukukan keuangannya dengan akuntansi. Dalam Pelaksanaan pelatihan ini, secara teknis penyampaian materi dibagi 2 (dua) sesi yaitu ada sesi penyampaian materi secara teori dan dilanjutkan dengan pratikum dengan mengajari apa saja yang akan dibutuhkan dalam melakukan pembukuan dan pencatatn secara akuntansi. Evaluasi dalam memberikan sosialisasi mengenai pembukuan dan pencatatan secara akuntansi terbilang cukup sukses melakukan transfer knowledge ditandai dengan kemampuan mitra untuk mencoba sendiri bagaimana melakukan pengelolan keuangan yang terdiri dari pencatatan pemasukan dan pengeluaran, serta membuat laporan keuangan.
Analysis of Supporting Factors in Performance Quality of Medan City Tourism Services for Free Daily Employees Aisyah, Siti; Natasha, Syarifah Fadillah; Nazli, Putri; Anindya, Desy Astrid; Anggraini, Dwi Pertiwi; Habibie, Muhammad
Economic and Business Horizon Vol. 3 No. 1 (2024): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.1.2024.239

Abstract

The aim of this research is to see what factors determine the quality of performance of casual daily employees at the Medan City Tourism Office. The research method used is descriptive qualitative. By conducting observations and in-depth interviews, then compiling the data obtained to then use it as relevant information to support the research results. Based on the survey results and initial observations, researchers found several problems with the quality of performance of freelance daily employees of the Medan City Tourism Office. And this performance quality problem is caused by several factors, namely leadership style, education level, and employee discipline. Leadership in the form of leaders tends to make decisions themselves without involving team members, reducing opportunities for employees to participate and express their ideas. Casual Daily Employees (Pegawai Harian Lepas/PHL) in the Medan City Tourism Office are also required to be able to work outside working hours, while many employees are unable to work outside working hours. Education level is very important for job placement purposes, because without educational provision, people cannot easily learn something new. The level of education has a big impact on job placement, because each employee who has a higher level of education will have better intellectual skills and understand more easily when faced with new things compared to employees who only have a low level of education.
Pengaruh Strategi Pemasaran Media Sosial Terhadap Peningkatan Pendapatan UMKM Anggraini, Dwi Pertiwi; Suginam, Suginam; Ningsih, Trans
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.6820

Abstract

Marketing strategies using social media are currently very necessary considering the increasingly developing information technology. The lack of use of social media as promotional media for MSMEs also reduces the existence of these businesses among consumers. The aim of this research is to determine the effect of social media marketing strategies on increasing MSME income. The population in this study were all MSME actors in several villages in Tanjung Morawa District, namely 672 MSMEs with a sample of 20 MSME businesses taken randomly. The data collection technique in this research is by using a questionnaire. And the data analysis technique used is to carry out simple regression analysis. The results of the tests that have been carried out show that the t value for the social media marketing strategy variable is 4.286 > t table 1.734 and the significant value is 0.005 < 0.05, so Ho is rejected and Ha is accepted, thus partially the social media marketing strategy has a positive and significant effect on increasing MSME income. . The R square value is 0.427 or 42.7%. This means that the social media marketing strategy is able to explain its presence in increasing MSME income by 42.7%, while the remaining 57.3% is explained by other variables not examined in this research.
Sosialisasi Brand Image dalam Upaya Mengoptimalkan Nilai Jual Produk Keripik Bawang di Desa Paluh Sibaji Anggraini, Dwi Pertiwi; Sianturi, Chandra Frenki
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2428

Abstract

UMKM masih memiliki posisi terpenting dalam perekonomian di Indonesia jika dapat dikelola dengan baik. Jumlah UMKM dari tahun ke tahun terus bertambah. Lokasi yang mejadi pengabdian ini adalah Usaha Keripik Bawang Keluarga di Desa Paluh Sibaji Kecamatan Pantai Labu, Kabupaten Deli Serdang, provinsi Sumatera Utara. Beberapa masalah yang dihadapi oleh UMKM ini antara lain keterbatasan dalam mengakses pasar yang lebih luas, penggunaan metode pemasaran yang masih konvensional, kemasan produk yang sederhana dan tidak adanya identitas merek yang kuat. Dalam Pelaksanaan pelatihan ini, secara teknis penyampaian materi dibagi 2 (dua) sesi yaitu ada sesi penyampaian materi secara teori dan dilanjutkan dengan pratikum dengan mengajari apa saja yang akan dibutuhkan dalam melakukan pembukuan dan pencatatn secara akuntansi. Evaluasi dalam memberikan sosialisasi kepada pemilik usaha UMKM dan para pegawainya ini terbilang cukup sukses melakukan transfer knowledge ditandai dengan kemampuan mitra untuk mulai menggunakan logo baru yang telah disediakan di awal untuk di tempel pada produk keripik bawangnya. Dan diharapkan logo yang sudah di berikan dapat dimanfaatkan dengan sebaik-baiknya.
Co-Authors Chandra Frenki Sianturi Desy Astrid Anindya Habibie, Muhammad natasha, Syarifah fadillah Nazli, Putri Ningsih, Trans Siti Aisyah Suginam