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All Journal PERSPEKTIF J-MIND (Jurnal Manajemen Indonesia) Management Research and Behavior Journal
UWAYAH, Lydia I.
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Influence of Nigerian Movies on the Cultural Values of Youths in Delta State, Nigeria IVWIGHREN, Hannah Emuobosa; URHIBO, Bridget Onajite; UWAYAH, Lydia I.
Management Research and Behavior Journal Vol. 4 No. 1 (2024)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v4i1.15539

Abstract

This study looks at how movies affect Nigerian youth culture, especially for the second generation of millennials”those born between 1995 and 2004. Films have had a significant influence since the late 1920s. In the 1950s, as this medium became more and more popular, worries about possible risks also increased, particularly with regard to young audiences. This study evaluates how important a role film has played in the development of Nigerian youth culture. It also looks at the differences between film and other mass media in terms of how much of an impact film has had on the country's youth culture. The survey method of data collecting and analysis is used in this study, which the cultivation theory of mass communication serves as the pivot. With the use of SPSS software, it also employs descriptive and inferential statistics for data analysis. According to the study, movies have a huge influence on young culture because they can emotionally connect with audiences and depict serious subjects in a way that is agreeable, relatable, and entertaining. Consequently, the study suggested that in order to fully utilize movies' potential as a tool for teaching young people moral principles, cooperation between the Nigerian government and the country's film industry should be established.
WORKPLACE CONSEQUENCES OF WORK-FAMILY CONFLICT FOR WOMEN Okolie, Ugo Chuks; Uwayah, Lydia I.
J-MIND (Jurnal Manajemen Indonesia) Vol. 9 No. 1 (2024): J-MIND (Jurnal Manajemen Indonesia), Juni 2024
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v9i1.16598

Abstract

Traditional gender roles state that women should prioritize caring for their families and maintaining their homes, while men should prioritize their work. The number of couples balancing two careers has steadily increased over the last few decades. Married women who work put in more hours taking care of their kids and taking care of the house than their working husbands. Traditional women's roles have changed over time, but they still reflect a one-way relationship between work and family. Women have a harder time juggling the demands of family and work. Women find it more difficult to give up their family responsibilities, even when they are employed. It is against this backdrop that this study examined the implications of work-family conflict for women at the workplace. This study is theoretical in nature and relied on context analysis. The study concluded that both work-family conflict and family-work conflict had positive relationships with job tension and the number of hours worked, and both types of conflict had negative relationships with organizational commitment, job satisfaction, life satisfaction, and turnover intention. The lack of sensitive, responsive, and consistent care from overworked parents or substitute providers can lead to decreased cognitive and social skills and can promote attachment insecurity in children, research is still unclear about the effects this time sacrifice may have on children. Therefore, flexibility in the workplace is necessary to reduce distress, including changes in appetite, aches and pains related to tension, and difficulty falling and staying asleep in women.
Cross-Sessional Study of Digital Advertising and Consumer Purchasing Behaviour in Delta State Ijeh, Patrick Nkemdilim; Ivwighren, Hannah Emuobosa; Uwayah, Lydia I.
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11557

Abstract

This study investigated the link between digital advertising and consumer purchasing behavior in Delta State. This study recognized the prevalence of digital advertising and how advertising generally influences consumer purchasing behavior. However, this study focused on the channels of digital advertising available in Delta state, the patterns of consumer purchasing behavior among the study population, and examined how the usage of smart gadgets increases consumers’ access to digital content. The study relied on Technological Determinism as a theoretical framework and adopted the survey method in a cross-sectional research design. A sample of 400 was chosen for the study based on the Taro Yamane formula while respondents were selected purposively based on their knowledge of the subject matter. The study used a structured questionnaire to collect data, and the answers were presented using the mean outcome of the descriptive statistics. The hypotheses were tested using Analysis of Variance (ANOVA) statistics using Stata 15.0 software. Findings show that channels of digital advertising such as email advertising, social media, and pop-ups are acknowledged to be creating more visibility of products to consumers. The study affirms the usage of smart gadgets to create an easy avenue for consumers' purchasing behavior to flourish. The study recommends that channels of digital advertising such as email advertising, social media, etc, should be creatively utilized by advertising agencies to create more visibility of products that can help the consumer make better purchasing decisions.
Co-Authors Ijeh, Patrick Nkemdilim IVWIGHREN, Hannah Emuobosa Okolie, Ugo Chuks URHIBO, Bridget Onajite