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All Journal Tsaqofah: Jurnal Penelitian Guru Indonesia Journal of Educational Management Research
Hadrianingtyas, Balqis
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Humanities Education Social Sciences

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Evaluasi Program Pendidikan di SMK PGRI 7 Surabaya Hadrianingtyas, Balqis; Aisyah, Nesha; Zhulhijjah, Sheila; Amalia, Kaniati
TSAQOFAH Vol 4 No 3 (2024): MEI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v4i3.2857

Abstract

Minister of National Education Regulation of the Republic of Indonesia Number 20 Year 2007 regarding education assessment standards describes that educational assessment is a process of collecting and processing information to assess students' learning achievements. At SMK PGRI 7 Surabaya, a teacher conducts evaluation to assess students' performance in carrying out their tasks. This research uses a qualitative approach, conducting interviews and participatory observation, as well as recording data in the form of audio recordings, images, and field notes. The research results indicate that SMK PGRI 7 Surabaya implements the Final Summative Assessment Program (PSAJ) only in grade 12. The purpose of this program is to evaluate all aspects of assessment at the end of the educational level. PSAJ evaluation is conducted by the school, and the results are determined by the school itself. However, there are several issues related to the implementation of PSAJ, such as the lack of standard values, difficulties in motivating learning, and recruiting special guidance teachers (GPK).
Elevating School Brand Identity: Strategic PR Optimization Through Social Media Dynamics Hadrianingtyas, Balqis; Haq, Mohammad Syahidul
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1964

Abstract

School branding is a strategic aspect in strengthening reputation, attracting prospective students, and building public trust in the quality of educational institutions. In the digital era, the role of school public relations is increasingly crucial for systematically managing communication and school identity through social media. This study aims to examine how to optimize public relations management to build school branding through social media. Using a qualitative case study design, research was conducted in elementary schools as a representative sample of private schools that actively use social media. Data collection techniques include in-depth interviews with public relations staff, principals, teachers, and students' parents/guardians; observation of the school's social media content; and documentation of posts and public interactions. Data analysis is carried out through data reduction, thematic categorization, and interpretation to find patterns of digital branding strategies. The results show that a planned, consistent, and responsive public relations strategy for digital dynamics, including involving students and teachers as content creators, can increase visibility and engagement and build a positive image of the school. The most dominant and effective platforms in building branding are Instagram and TikTok, followed by Facebook and YouTube. Social media-based public relations management is a strategic need for school branding in the digital era.
Co-Authors Aisyah, Nesha Amalia, Kaniati Mohammad Syahidul Haq Zhulhijjah, Sheila