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All Journal Jurnal Penelitian Sains Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Ilmiah Wahana Pendidikan Socius: Social Sciences Research Journal
Ulhaq, Naufal Dhiya
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Religion Arts Humanities Chemistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : Translitera : Jurnal Kajian Komunikasi dan Studi Media

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War on Twitter as a Digital Marketing Communication Strategy: (Electronic Word-of-Mouth Social Network Analysis of Dr. Martens' Products on Twitter) Khairunnisa Nurul Azizah; Aully, Marfa; Ulhaq, Naufal Dhiya; Salim, Carlos Dewa; Afla, Sandy
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i1.2228

Abstract

War on Twitter is a type of social network that is closely related to word-of-mouth marketing communication strategies. The war over #StopLyingDocmart which was popular on 13-16 May 2022 had a good image impact on Dr Martens or Docmart shoe products. This study analyzes social networks and interactions formed through Twitter regarding Docmart products.
Co-Authors Abidin, Amelia Zayyana Afla, Sandy Aully, Marfa Batu, Reminta Lumban Damayanti, Nimas Haryanto, Yosafat Donni Khairunnisa Nurul Azizah Pratama, FX Asa Putra S, Saridawati Salim, Carlos Dewa Siregar, Gita Ba’in