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Journal : Translitera : Jurnal Kajian Komunikasi dan Studi Media

War on Twitter as a Digital Marketing Communication Strategy: (Electronic Word-of-Mouth Social Network Analysis of Dr. Martens' Products on Twitter) Khairunnisa Nurul Azizah; Aully, Marfa; Ulhaq, Naufal Dhiya; Salim, Carlos Dewa; Afla, Sandy
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i1.2228

Abstract

War on Twitter is a type of social network that is closely related to word-of-mouth marketing communication strategies. The war over #StopLyingDocmart which was popular on 13-16 May 2022 had a good image impact on Dr Martens or Docmart shoe products. This study analyzes social networks and interactions formed through Twitter regarding Docmart products.