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All Journal JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Journal of Business and Information System
Katerina, Angel
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Hedonic Shopping Motivation and Fashion Involvement on Impulse Buying Behavior of Fashion Products at Shopee Katerina, Angel; Simanjuntak, Anisa
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 7 No. 3 (2024): JIMF (Jurnal Ilmiah Manajemen Forkamma)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v7i3.42195

Abstract

This study aims to determine the effect of hedonic shopping motivation and fashion involvement on impulse buying behavior on fashion products at Shopee. The data used in this study are primary data. The population in this study were Shopee e-commerce consumers. The sample used was 106 respondents. The sampling technique is non-probability sampling and purposive sampling method. Primary data in this study were obtained from a questionnaire. The data analysis techniques used are validity test, reliability test, classical assumption test consisting of normality test, multicolonierity test, and heteroscedasticity test, multiple linear regression analysis, hypothesis testing consisting of t test, f test and coefficient of determination. The results in this study indicate that partially hedonic shopping motivation has no significant effect on impulse buying behavior while fashion involvement has a positive and significant effect on impulse buying behavior. Simultaneously, hedonic shopping motivation and fashion involvement affect the impulse buying behavior of fashion products at Shopee.
Pengaruh Harga dan Metode Pembayaran COD Terhadap Minat Beli Produk Skincare di E-commerce Shopee Simanjuntak, Anisa; Katerina, Angel
Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Vol 13, No 2 (2024): Akuntansi Keuangan dan Bisnis
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jur.jeram.v13i2.13114

Abstract

This study aims to determine the effect of price and the Cash On Delivery (COD) payment method on buying interest in Skincaredi products in Shopee e-commerce. The data used in this study are primary data. The population in this study were Shopee e-commerce consumers. The sample used was 111 respondents. The sampling technique is non-probability sampling and purposive sampling method. Primary data in this study were obtained from a questionnaire. The data analysis techniques used are validity test, reliability test, classical assumption test consisting of normality test, multicolonierity test, and heteroscedasticity test, multiple linear regression analysis, hypothesis testing consisting of t, f and coefficient of determination tests. The results in this study indicate that the price and COD payment method have a positive and significant effect on buying interest simultaneously.
The effect of brand awareness and brand image on purchasing decisions for Scarlett whitening products Katerina, Angel; Simanjuntak, Anisa; Terenggana, Candra Astra; Tyra, Maria Josephine
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 5 No. 1 (2023): Journal of Business and Information System
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v5i1.167

Abstract

Two factors influence consumers' decision to purchase a product, namely brand awareness and brand image. This study examines the significant influence of brand awareness and brand image on purchasing decisions for Scarlett Whitening products. Data used The data used is primary data. All consumers who know and have/are using Scarlett Whitening are the population in this research. The sample collected was 106 respondents. The sampling technique used was non-probability sampling, namely the purposive method (judgment sampling). Data was collected using an online questionnaire (google form) distributed through social media. The analysis technique used is validity and reliability testing, multiple linear analysis models to generate t-test results, F-test, and coefficient of determination. The findings of this study are brand awareness and brand image, both of which affect purchasing decisions positively and significantly. The results of this study imply that companies can increase efforts to build and increase brand awareness and a positive brand image
Co-Authors Heriyanto Heriyanto Maria Josephine Tyra, Maria Josephine Tyra, Simanjuntak, Anisa