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ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI PERILAKU PELANGGAN BELANJA ONLINE Maria Josephine Tyra,; Lina .; Catharina Clara
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
Publisher : Jurnal Manajemen.

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Abstract

This study examines factors which is affecting online shopping customer behavior. Based on Javadi et.al. (2012), there are two model analysis in this research. First, measure affect of financial risk, product risk, incovenience risk, non-delivery risk, return policy, service and infrastructural on online shopping attitude. Second, to measure affect of domain specific innovativeness, attitude, subjective norms, and perceived behavioral control on online shopping behavior. Sample selected from customers of five online shops in Palembang surveyed was selected by snowball sampling. Analysis using multiple linier regression. The results on first model analysis showed that almost of all risks negatively affect online shopping attitude. Only incovenience risk which have positive affect. Return policy and service and infrastructural positively affect online shopping behavior. On second model, analysis shows that all independent variables positively affect on online shopping behavior. This research support empirical research about subjective norms and attitude positively support behavior. In the other side, based on the result, affect of domain specific innovativeness and perceived behavior control need a more concern on future research.
PENGARUH KEPERCAYAAN DAN RESIKO TERHADAP SIKAP DAN PERILAKU DALAM MENGGUNAKAN APLIKASI MOBILE BERBASIS ANDROID Widyartono, Agustinus; Tyra, Maria Josephine
Jurnal Ekonomi Vol 21, No 3 (2016): November 2016
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v21i3.30

Abstract

The aim of this research is to test the impact risk and trust variable toward behavior with attitude of android mobile application user as mediating variable. Total sample that used in this research 100 respondent. Base on test, instrument that used in this research are valid and reliable. This research used Component Based SEM (Partial Least Square) as method analysis. The output from this research are: (1) Trust and attitude are mediating variable in relations between risk toward attitude and behavior; (2) Risk as attitude form factor and people attitude to use android mobile applications; (3) Risk had negative relations with trust and attitude, as high risk perceived will reduce trust toward applications and attitude; (4) Trust had positive relations toward attitude and attitude had positive relations toward behavior in used android mobile applications.
PENGARUH NILAI INDIVIDU TERHADAP MINAT BERWIRAUSAHA MAHASISWA DI KOTA PALEMBANG Maria Josephine Tyra; Andreas Sarjono
SIMAK Vol 19 No 01 (2021): Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Atma Jaya Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v19i01.175

Abstract

Research entitled The Influence of Individual Values ​​on Student Entrepreneurial Interest in Palembang City to prove whether individual values ​​have an influence on students in Palembang for their interest in entrepreneurship. The data used are primary data. The data analysis technique used is quantitative including validity, reliability, descriptive analysis, classical assumption testing, and research hypothesis testing. The results of the study prove that the value of hedonism has a positive and significant effect on interest in entrepreneurship with a significance value of 0.009 < 0.05. This means that a hedonist has a great need to achieve personal success and pursue a pleasant life. Therefore, to motivate students in entrepreneurship requires a challenge in accordance with their expectations.
Pengaruh Kepercayaan Dan Risiko Terhadap Sikap Dan Perilaku Dalam Memggunakan Aplikasi Mobile Berbasis Android Agustinus Widyartono; Maria Josephine Tyra
Jurnal Ekonomi Vol. 21 No. 3 (2016): November 2016
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v21i3.30

Abstract

The aim of this research is to test the impact risk and trust variable toward behaviour with an attitude of android mobile application users as mediating variable. The total sample that was used in this research was 100 respondents. Based on the test, the instruments that used in this research are valid and reliable. This research used Component-Based SEM (Partial Least Square) as method analysis. The output from this research is: (1) Trust and attitude are mediating variables in relations between risk toward attitude and behaviour; (2) Risk as attitude form factor and people attitude to use android mobile applications; (3) Risk had negative relations with trust and attitude, as high risk perceived will reduce trust toward applications and attitude; (4) Trust had positive relations toward attitude and attitude had positive relations toward a behaviour is used android mobile applications.
“I SHOULD LOVE LOCAL PRODUCT” : LOCAL PRODUCT LOYALTY WITHIN UTILITARIAN PERSPECTIVE Ignasius Heri Satrya Wangsa; Maria Josephine Tyra
SIMAK Vol 20 No 01 (2022): Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Atma Jaya Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v20i01.326

Abstract

Social aspect in consumer behavior has placed the essence of interaction between consumer and his environment. It is within the interactive process that consumer begins to recognize his role. Therefore, there are two domains in the context of local product loyalty. First, pressure of social function directs the consumption to satisfy certain level of social consequences ie. the deployment of loyalty as part of patriotism “I should love local product”. Second, economic rationality is always trying to seek the best combination in which resources can be allocated efficiently. In the first domain the discussion is mainly about local product consumption ie. nationalism-based consumption, while in the second one the utilitarian perspective is introduced as complement in the discourse of the rationales behind local product consumption. Participants in this research were selected and their narratives of local product consumption were analyzed through mixed-method approach. Marketing implication was also discussed to contribute in the theory of local product consumption within utilitarian perspective.
Konsepsi Persepsi Manfaat Dalam Keterlibatan Konsumen Terhadap Kebaruan Produk Ignasius Heri Satrya Wangsa; Maria Josephine Tyra
BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 1 (2021): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.435 KB) | DOI: 10.37477/bip.v13i1.198

Abstract

The competitive business environment demands innovative efforts to create product newness. Within consumer-oriented goals, the business should create arecognizable product newness. Consumption in economic rationality is theconsumption of benefits. Therefore, recognizable product newness occurs when the product itself is perceived to be beneficial. This research resulted in two basicconcepts of perceived-benefit of product newness through consumer involvement, namely experienced-driven benefit and economically rationalized benefit. This research is expected to contribute to the theories of perceived benefit, consumer involvement, and product newness.
RESILIENSI KELUARGA MELALUI PEMBERDAYAAN EKONOMI PERAN IBU DI MASA PANDEMI Ignasius Heri Satrya Wangsa; Agustinus Riyanto; Maria Josephine Tyra; Lina Lina; Johan Gunady Onny; Maria Ignasia Galuh Parwati
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (855.94 KB) | DOI: 10.24912/pserina.v1i1.17673

Abstract

The present pandemic has changed the global economic life. In the family level it results the decreasing family income. This situation weakens the resilience. Therefore. it is urgent to create new opportunities within the context of family. Family has played major role where the mother’s involvement is significant to respond the change and to creatively look for entrepreneurship opportunity. This community service aims at improving the family resilience through economic empowerment of mother’s role. The activity is divided into two sessions, namely: (1) Practical skills of child independence development; and (2) Practical entrepreneurship skills “how to make peach gum herbal drink”. Survey was conducted at the end of the activity. One-Sample Test was employed to measure means value of perceived-benefit, involvement and loyalty which is accounted for 4 (= Agree) (Sig. > 0.05). Procedures for Bivariate Correlation to measure the participation level was applied. The result shows significant correlation between Session Attractiveness (KTM) and Perceived-benefit (PMM) (0.548/Sig. 0.01), and between Future Intention (KKG) and Recommendation (KR) (0.447/Sig. 0.05).
Resiliensi keluarga melalui pemberdayaan ekonomi peran ibu di masa pandemi Ignasius Heri Satrya Wangsa; Agustinus Riyanto; Maria Josephine Tyra; Lina Lina; Johan Gunady Onny; Maria Ignasia Galuh Parwati
Jurnal Abdimas Musi Charitas Vol. 5 No. 2 (2021): Jurnal Abdimas Musi Charitas Vol. 5 No. 2, Desember 2021
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.478 KB)

Abstract

ABSTRACT The present pandemic has changed the global economic life. In the family level it results the decreasing family income. This situation weakens the resilience. Therefore. it is urgent to create new opportunities within the context of family. Family has played major role where the mother’s involvement is significant to respond the change and to creatively look for entrepreneurship opportunity. This community service aims at improving the family resilience through economic empowerment of mother’s role. The activity is divided into two sessions, namely: (1) Practical skills of child independence development; and (2) Practical entrepreneurship skills “how to make peach gum herbal drink”. Survey was conducted at the end of the activity. One-Sample Test was employed to measure means value of perceived-benefit, involvement and loyalty which is accounted for 4 (= Agree) (Sig. > 0.05). Procedures for Bivariate Correlation to measure the participation level was applied. The result shows significant correlation between Session Attractiveness (KTM) and Perceived-benefit (PMM) (0.548/Sig. 0.01), and between Future Intention (KKG) and Recommendation (KR) (0.447/Sig. 0.05). Keywords: family resilience, entrepreneurship
PENINGKATAN KETRAMPILAN MENJADI IDE USAHA Andreas Sarjono; Maria Josephine Tyra; Catharina Clara; Ega Leovani; Lina
Jurnal Abdimas Musi Charitas Vol. 1 No. 1 (2017): Jurnal Abdimas Musi Charitas
Publisher : Universitas katolik Musi Charitas

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Abstract

This public service activity was executedto generate the excitement of housewifes to improve the household economics condition. It is believed that everyone was their own strength for instance the ability in cooking, making crafts, gardening, and so on. But many people do not realize that those could be developed to reach better life. The method is in the form of counselling about the importance of housewif’s role in improving the household economic condition, skills, followed by training in designing appropriate business in accordance with their capabilities and skills. It includes the examples of creative products that can be practiced by housewifesbased on their talent and interests.
Pendekatan Pemberdayaan Ekonomi Berbasis Komunitas Melalui Pelatihan Pembuatan Sabun Mandi Beraroma Kopi Ignatius heri; Maria Josephine Tyra; Lina Lina; Agustinus Riyanto; Johan Gunady Ony; Agustinus Fernando
Jurnal Abdimas Musi Charitas Vol. 6 No. 1 (2022): Jurnal Abdimas Musi Charitas Vol 6, No. 1, Juni 2022
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.928 KB) | DOI: 10.32524/jamc.v6i1.480

Abstract

The current trend of the digital era gives an indication of opportunities for community economic empowerment. Through data on the increase in the percentage of internet and social media users in Indonesia, justification is made for the formation of an interactive-transactional activity system. In this system, individuals are socially bound to share information and knowledge. This is the basis of a community-based economic empowerment approach where the interactive-transactional activity system in the collective formation is “intervened” through various activities of economic value to form the socio-economic capital of the community. This approach was used by the Community Service Team of the Musi Charitas Catholic University in Palembang through the “Training for Making Coffee-Scented Bath Soap” with 50 (fifty) community partners affiliated with a Catholic Church socio-religious organization in Banyu Urip Village, Tanjung Laga District. , Banyu Asin Regency, South Sumatra. The results of the activity are in the form of increasing: (1) Awareness of individual participatory and contributing in organizational membership (social aspect); (2) the capacity of creativity to find new objects of economic value (creative economic aspects), and ; (3) Commitment to share knowledge that is directed to the formation of social capital for creative communities (socio-economic aspects).