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All Journal Jurnal Ekonomi Jurnal Manajemen. Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Jurnal Disrupsi Bisnis Forum Bisnis dan Kewirausahaan BIP'S : Jurnal Bisnis Perspektif Prosiding Seri Seminar Nasional Jurnal Abdimas Musi Charitas Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Jurnal Keuangan dan Bisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Business and Information System

Maria Josephine Tyra, Maria Josephine Tyra,

UNIVERSITAS KATOLIK MUSI CHARITAS

Author-ID : 532835

Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS FAKTOR â FAKTOR YANG MEMPENGARUHI PERILAKU PELANGGAN BELANJA ONLINE Maria Josephine Tyra,; Lina .; Catharina Clara
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
Publisher : Jurnal Manajemen.

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study examines factors which is affecting online shopping customer behavior. Based on Javadi et.al. (2012), there are two model analysis in this research. First, measure affect of financial risk, product risk, incovenience risk, non-delivery risk, return policy, service and infrastructural on online shopping attitude. Second, to measure affect of domain specific innovativeness, attitude, subjective norms, and perceived behavioral control on online shopping behavior. Sample selected from customers of five online shops in Palembang surveyed was selected by snowball sampling. Analysis using multiple linier regression. The results on first model analysis showed that almost of all risks negatively affect online shopping attitude. Only incovenience risk which have positive affect. Return policy and service and infrastructural positively affect online shopping behavior. On second model, analysis shows that all independent variables positively affect on online shopping behavior. This research support empirical research about subjective norms and attitude positively support behavior. In the other side, based on the result, affect of domain specific innovativeness and perceived behavior control need a more concern on future research.

PENGARUH KEPERCAYAAN DAN RESIKO TERHADAP SIKAP DAN PERILAKU DALAM MENGGUNAKAN APLIKASI MOBILE BERBASIS ANDROID Widyartono, Agustinus; Tyra, Maria Josephine
Jurnal Ekonomi Vol 21, No 3 (2016): November 2016
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v21i3.30

The aim of this research is to test the impact risk and trust variable toward behavior with attitude of android mobile application user as mediating variable. Total sample that used in this research 100 respondent. Base on test, instrument that used in this research are valid and reliable. This research used Component Based SEM (Partial Least Square) as method analysis. The output from this research are: (1) Trust and attitude are mediating variable in relations between risk toward attitude and behavior; (2) Risk as attitude form factor and people attitude to use android mobile applications; (3) Risk had negative relations with trust and attitude, as high risk perceived will reduce trust toward applications and attitude; (4) Trust had positive relations toward attitude and attitude had positive relations toward behavior in used android mobile applications.

PENGARUH NILAI INDIVIDU TERHADAP MINAT BERWIRAUSAHA MAHASISWA DI KOTA PALEMBANG Maria Josephine Tyra; Andreas Sarjono
SIMAK Vol 19 No 01 (2021): Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Atma Jaya Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v19i01.175

Research entitled The Influence of Individual Values on Student Entrepreneurial Interest in Palembang City to prove whether individual values have an influence on students in Palembang for their interest in entrepreneurship. The data used are primary data. The data analysis technique used is quantitative including validity, reliability, descriptive analysis, classical assumption testing, and research hypothesis testing. The results of the study prove that the value of hedonism has a positive and significant effect on interest in entrepreneurship with a significance value of 0.009 < 0.05. This means that a hedonist has a great need to achieve personal success and pursue a pleasant life. Therefore, to motivate students in entrepreneurship requires a challenge in accordance with their expectations.

Pengaruh Kepercayaan Dan Risiko Terhadap Sikap Dan Perilaku Dalam Memggunakan Aplikasi Mobile Berbasis Android Agustinus Widyartono; Maria Josephine Tyra
Jurnal Ekonomi Vol. 21 No. 3 (2016): November 2016
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v21i3.30

The aim of this research is to test the impact risk and trust variable toward behaviour with an attitude of android mobile application users as mediating variable. The total sample that was used in this research was 100 respondents. Based on the test, the instruments that used in this research are valid and reliable. This research used Component-Based SEM (Partial Least Square) as method analysis. The output from this research is: (1) Trust and attitude are mediating variables in relations between risk toward attitude and behaviour; (2) Risk as attitude form factor and people attitude to use android mobile applications; (3) Risk had negative relations with trust and attitude, as high risk perceived will reduce trust toward applications and attitude; (4) Trust had positive relations toward attitude and attitude had positive relations toward a behaviour is used android mobile applications.

“I SHOULD LOVE LOCAL PRODUCT” : LOCAL PRODUCT LOYALTY WITHIN UTILITARIAN PERSPECTIVE Ignasius Heri Satrya Wangsa; Maria Josephine Tyra
SIMAK Vol 20 No 01 (2022): Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Atma Jaya Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v20i01.326

Social aspect in consumer behavior has placed the essence of interaction between consumer and his environment. It is within the interactive process that consumer begins to recognize his role. Therefore, there are two domains in the context of local product loyalty. First, pressure of social function directs the consumption to satisfy certain level of social consequences ie. the deployment of loyalty as part of patriotism “I should love local product”. Second, economic rationality is always trying to seek the best combination in which resources can be allocated efficiently. In the first domain the discussion is mainly about local product consumption ie. nationalism-based consumption, while in the second one the utilitarian perspective is introduced as complement in the discourse of the rationales behind local product consumption. Participants in this research were selected and their narratives of local product consumption were analyzed through mixed-method approach. Marketing implication was also discussed to contribute in the theory of local product consumption within utilitarian perspective.

Konsepsi Persepsi Manfaat Dalam Keterlibatan Konsumen Terhadap Kebaruan Produk Ignasius Heri Satrya Wangsa; Maria Josephine Tyra
BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 1 (2021): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The competitive business environment demands innovative efforts to create product newness. Within consumer-oriented goals, the business should create arecognizable product newness. Consumption in economic rationality is theconsumption of benefits. Therefore, recognizable product newness occurs when the product itself is perceived to be beneficial. This research resulted in two basicconcepts of perceived-benefit of product newness through consumer involvement, namely experienced-driven benefit and economically rationalized benefit. This research is expected to contribute to the theories of perceived benefit, consumer involvement, and product newness.

RESILIENSI KELUARGA MELALUI PEMBERDAYAAN EKONOMI PERAN IBU DI MASA PANDEMI Ignasius Heri Satrya Wangsa; Agustinus Riyanto; Maria Josephine Tyra; Lina Lina; Johan Gunady Onny; Maria Ignasia Galuh Parwati
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

The present pandemic has changed the global economic life. In the family level it results the decreasing family income. This situation weakens the resilience. Therefore. it is urgent to create new opportunities within the context of family. Family has played major role where the mother’s involvement is significant to respond the change and to creatively look for entrepreneurship opportunity. This community service aims at improving the family resilience through economic empowerment of mother’s role. The activity is divided into two sessions, namely: (1) Practical skills of child independence development; and (2) Practical entrepreneurship skills “how to make peach gum herbal drink”. Survey was conducted at the end of the activity. One-Sample Test was employed to measure means value of perceived-benefit, involvement and loyalty which is accounted for 4 (= Agree) (Sig. > 0.05). Procedures for Bivariate Correlation to measure the participation level was applied. The result shows significant correlation between Session Attractiveness (KTM) and Perceived-benefit (PMM) (0.548/Sig. 0.01), and between Future Intention (KKG) and Recommendation (KR) (0.447/Sig. 0.05).

PENINGKATAN KETRAMPILAN MENJADI IDE USAHA Andreas Sarjono; Maria Josephine Tyra; Catharina Clara; Ega Leovani; Lina
Jurnal Abdimas Musi Charitas Vol. 1 No. 1 (2017): Jurnal Abdimas Musi Charitas
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.747 KB)

This public service activity was executedto generate the excitement of housewifes to improve the household economics condition. It is believed that everyone was their own strength for instance the ability in cooking, making crafts, gardening, and so on. But many people do not realize that those could be developed to reach better life. The method is in the form of counselling about the importance of housewif’s role in improving the household economic condition, skills, followed by training in designing appropriate business in accordance with their capabilities and skills. It includes the examples of creative products that can be practiced by housewifesbased on their talent and interests.

PENGARUH ONLINE CONSUMER REVIEW DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI MARKETPLACE SHOPEE Ardiansyah Halim; Maria Josephine Tyra
Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Vol 18, No 1 (2020): Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi
Publisher : Universitas Pembangunan Nasional Veteran Yogyakarta

This study aims to prove the influence of online consumer reviews and influencers on product purchase decisions in the Shopee Marketplace. This type of research uses a quantitative approach. Palembang people aged 15 until 25 years who have made product purchase transactions in the Shopee Marketplace was used as sample of this research. The data source used is primary data, data collection in this study using survey techniques by distributing questionnaires. The method of measuring the questionnaire in this study uses a 5-point Likert scale. The data analysis technique used data quality test, classical assumption test, multiple linear regression analysis and hypothesis testing. From the test results, multiple linear regression analysis proves that the first hypothesis, that is, Online Consumer Review has a positive and significant effect on purchasing decisions in the Shopee Marketplace with significant value of 0.000 less than 0.05. As for the second hypothesis, namely Influencers have an effect on purchasing decisions in the Shopee Marketplace is rejected, with significant value of 0.221> 0.05. The novelty element of this research is the importance of influencers to reveal truthful information related to products being sold to build consumer trust, which has not been stated by other researchers.Penelitian ini bertujuan untuk membutktikan adanya pengaruh online consumer review dan influencer terhadap keputusan pembelian produk di Marketplace Shopee. Jenis penelitian menggunakan pendekatan kuantitatif. Sampel yang digunakan adalah masyarakat Palembang dengan usia 15 s.d. 25 tahun yang sudah pernah melakukan transaksi pembelian produk di Marketplace Shopee. Sumber data yang digunkan adalah data primer, pengumpulan data dalam penelitian ini menggunakan teknik survei dengan menyebarkan kuisioner. Metode pengukuran kuesioner pada penelitian ini menggunakan skala likert 5 poin. Teknik analisis data menggunakan uji kualitas data, Uji asumsi klasik, Analisis regresi linier berganda dan uji hipotesis. Dari hasil uji analisis regresi linier berganda membuktikan untuk hipotesis pertama yaitu Online Consumer Review berpengaruh secara positif dan signifikan terhadap keputusan pembelian di Marketplace Shopee diterima. Dibutktikan dengan nilai signifikan 0,000 lebih kecil dari 0,05. Sedangkan untuk hipotesis kedua yaitu Influencer berpengaruh terhadap keputusan pembelian di Marketplace Shopee ditolak. Dibutktikan dengan nilai signifikan 0,221 > 0,05. Unsur kebaruan dari penelitian ini adalah pentingnya influencer mengungkapkan informasi kebenaran terkait produk yang dijual untuk membangun kepercayaan konsumen, yang belum dinyatakan oleh peneliti lainnya.

Pengaruh Harga Dan Promosi Penjualan Shopee FoodTerhadap Minat Beli Konsumen Di Kota Palembang Octavianus Calvin; Maria Josephine Tyra
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN - SINTA 4 Vol 12 No 1 (2022): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v12i1.3264

Penelitian ini bertujuan untuk membuktikan pengaruh harga dan promosi penjualan Shopeefood terhadap minat beli konsumen di Kota Palembang. Populasinya adalah masyarakat Palembang yang mengetahui layanan pesan antar makanan Shopeefood. Purposive sampling digunakan sebagai teknik pengambilan sampel. Teknik analisis data menggunakan uji validitas, dan reliabilitas, uji asumsi klasik, serta analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa harga dan promosi penjualan Shopeefood memiliki pengaruh positif dan signifikan terhadap minat beli konsumen di Kota Palembang

Co-Authors Agustinus Fernando Agustinus Riyanto Andreas Sarjono Andreas Sarjono Andreas Sarjono Angel Katerina Anisa Simanjuntak Ardiansyah Halim Catharina, Clara Delvin Ferrary Heriyanto Heriyanto Ignasius Heri Satrya Wangsa Ignasius Heri Satrya Wangsa Ignasius Heri Satrya Wangsa, Ignasius Heri Satrya Ignatius heri Johan Gunady Onny Johan Gunady Onny Katerina, Angel Laksono Trisnantoro Leovani, Ega Lina Lina . Lina . Lina Lina Lina Lina Lina Lina Maria Ignasia Galuh Parwati Maria Ignasia Galuh Parwati Marsella, Marsella Octavianus Calvin Onny, Johan Gunady Ony, Johan Gunady Parwati, Maria Ignasia Galuh riyanto, agustinus Riyanto, Agustinus Simanjuntak, Anisa Siska Wulandari, Siska Vinatan, Tristama Wangsa, Ignasius Heri Satrya Widyartono, Agustinus

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