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All Journal Tsaqila Jurnal Pendidikan dan Teknologi Jurnal Ilmu Sosial, Pendidikan Dan Humaniora
Aminah Miliani
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Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Peran Komunikasi dan Kepuasan Kerja dalam Meningkatkan Kinerja Karyawan Surya, Arfian; Zulfikar, Meiby; Aminah Miliani; Febrianti, Galuh; Rosanti, Rosanti
Tsaqila | Jurnal Pendidikan dan Teknologi Vol. 4 No. 1 (2024)
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/tjpt.v4i1.530

Abstract

Studi membahas peran komunikasi dan kepuasan kerja dalam meningkatkan kinerja karyawan. Melalui tinjauan literatur yang komprehensif, penulis mengeksplorasi bagaimana komunikasi dan kepuasan dalam bekerja memiliki korelasi dengan peningkatan kinerja karyawan. Temuan studi memberikan wawasan dalam tentang pentingnya peran komunikasi terhadap kinerja karyawan, membangun komunikasi yang baik dalam organisasi dan peran kepuasan kerja terhadap kinerja karyawan, serta implikasinya bagi manajemen sumber daya manusia. Dengan memahami peran komunikasi dan kepuasan kerja, organisasi bisa mengembangkan strategi lebih efisien untuk meningkatkan produktivitas karyawan. Meningkatnya kinerja karyawan dapat menjadi faktor penting dalam kemajuan perusahaan untuk bertahan dalam lingkungan bisnis kompetitif dan tidak stabil.
Minat Beli Followers terhadap Produk UMKM: (Studi pada Akun Instagram @dinacarlaa) Aminah Miliani; Noerma Kurnia Fajarwati; Meiby Zulfikar; Achmad Nashrudin Priatna; Putri Handayani
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3205

Abstract

The development of digital technology and the increasing use of social media, especially Instagram, provide significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) in marketing their products. The Instagram account @dinacarlaa is one example of an account that actively promotes MSME products through visual content, reviews, and customer testimonials. This study aims to analyze followers' purchasing interest in MSME products promoted through the account. The study used a quantitative approach with a positivistic paradigm, with a population of 33.4 thousand followers of the @dinacarlaa account. The sample was determined using the Slovin formula with a 10% error rate, resulting in 100 active respondents. Data were collected through an online questionnaire with a Likert scale, then analyzed using simple linear regression. The results showed a significant influence of the @dinacarlaa Instagram account on followers' purchasing interest, with a regression coefficient of 0.698 and a significance level of 0.000 (<0.05). The coefficient of determination (R²) of 0.583 indicates that 58.3% of the variation in followers' purchasing interest is influenced by the account's content, while the remainder is determined by external factors. Descriptively, the majority of respondents indicated high purchasing interest, with 88% having purchased a product after seeing a promotion, and 87% learning about MSME products from accounts' posts. These results confirm that post consistency, visual quality, and influencer credibility are crucial in shaping consumer purchasing interest and strengthening MSMEs' digital marketing strategies.   
Co-Authors Achmad Nashrudin Fajarwati, Noerma Kurnia Febrianti, Galuh Meiby Zulfikar PUTRI HANDAYANI Rosanti, Rosanti Surya, Arfian