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All Journal IKRA-ITH Informatika : Jurnal Komputer dan Informatika Stability: Journal of Management and Business
Widiyanti, Shandra
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Computer Science & IT Decision Sciences, Operations Research & Management

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MODEL OF BANK MARKETING STRATEGY FOR INCREASED PRODUCTIVITY IN TURBULENCE OF MACROECONOMIC CONDITIONS - A CONCEPTUAL FRAMEWORK FOR BANK Widiyanti, Shandra
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19008

Abstract

This research aims to develop a marketing strategy model in banks through agents, based on supporting literature studies which can then be analyzed and developed into strategic priorities.This research contributes to the novelty of the analytical framework as input to develop marketing concepts through agents in banks as a strategy to increase productivity as well as efficiency. In addition, this research is also a model for developing marketing strategies for bank products and services through agents as a new channel that has not been developed by banks in Indonesia. The conceptual framework that is the result of this study can help banks build agency programs in order to develop business strategies that focus on bank efficiency, faced with the need to increase portfolios that become sources of bank income. A framework arranged that the theories of company policies, supporting facilities and networking development can be variables to produce competent and professional agents who can support the company's achievements by increase productive agents.
Choosing The Right Campaign Using AIDA Analysis for The Coffee Shop XYZ Purnomo, Lorio; Herlambang, Eggy; Pertiwi, Dotty; Basuki, Carola; Tofik, Tofik; Widiyanti, Shandra; Nurina, Nurina
IKRA-ITH Informatika : Jurnal Komputer dan Informatika Vol. 9 No. 3 (2025): IKRAITH-INFORMATIKA Vol 9 No 3 November 2025
Publisher : Fakultas Teknik Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perubahan perilaku dan kebiasaan konsumen yang sebelumnya cenderung membeli kopi secara langsung di lokasi Coffee Shop kini mengalami transformasi signifikan seiring dengan perkembangan era digitalisasi. Perubahan ini terutama terlihat pada proses pemesanan, di mana konsumen saat ini dapat dengan mudah mengetahui keberadaan coffee shop serta memperoleh rekomendasi terbaik melalui sistem aplikasi digital yang tersedia. Fenomena ini mendorong semakin banyak Coffee Shop bermunculan dan melakukan promosi untuk memperkenalkan merek masing-masing. Berdasarkan kondisi tersebut, penulis melakukan observasi dan wawancara pada Coffee Shop XYZ, sebuah usaha yang baru berdiri dan sedang mencari strategi promosi yang efektif meskipun telah memanfaatkan media sosial. Tujuan penelitian ini adalah memberikan rekomendasi metode promosi yang tepat melalui media sosial guna meningkatkan Brand Awareness Coffee Shop XYZ sehingga mampu menarik calon konsumen untuk mengenal produk yang ditawarkan. Sebelum merumuskan rekomendasi, penulis telah melakukan analisis menggunakan pendekatan metode AIDA
Co-Authors Basuki, Carola Herlambang, Eggy Nurina Nurina Pertiwi, Dotty Purnomo, Lorio Tofik, Tofik