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Dampak Implementasi Penyatuan Bagian IT Menjadi Satu Divisi Menggunakan Strategi Change Management di PT XYZ Purnomo, Lorio; Kurniawan, Anton; Basuki, Carola; Pratama, Anggha Dipa; Paramadita, Siti
Journal of Multidisciplinary Issues Vol 3 No 1 (2023): Journal of Multidisciplinary Issues
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jmis.v3i1.36

ABSTRACT In the era of Industry 4.0, many companies demand to determine a Change Management Strategy in order to maximize capacities and efficiency. Currently, PT XYZ sees existing problems in the IT division, which are not meeting demands as expected and slowing down the whole organization’s development. In accordance with these problems, Project Monitoring methods are proposed to be applied in PT XYZ’s organizational structure as a result of the Change Management Strategy. A Change Management Strategy will be implemented in the IT division using the proposed methods; Kotter’s Model and 7-S Framework followed by the development of a project monitoring application called Dashboard Monitoring. In accordance, with Kotter’s Model’s approach, the creation of two new positions is highly recommended inside the IT division to support its effectiveness. These positions are Project Management Officers and Business Analysts. These two positions are expected to focus more on the process of developing new applications and/or systems. Thus, the 7-S Framework implementation will be supporting the change of Shared & Value from the change in the organizational structure of PT XYZ with the objective of simplifying the process of analyzing and decision-making at the managerial level, especially in terms of deciding to create an application. Furthermore, a Dashboard Monitoring application has been implemented in PT XYZ, resulting in improvements in lead time and productivity throughout multiple IT projects. Objective – Developments in the era of Industry 4.0 make all companies adapt towards digitalization, to determine Change Management Strategies to maximize capacity and efficiency. PT XYZ sees problems in the IT division, where the IT Division cannot meet the demands as expected. Thus, resulting in delays in the development of the organization. Obstacles in processing so many requests in making applications between divisions in the company, developing a product application system is the biggest obstacle faced by PT XYZ. Methodology – The author uses the following Research Methodology; (1) understand the identification of existing problems based on the author's observations and communication with PT XYZ; (2) study the organizational structure: (3) Literature Review; (4) Interviews and observations at PT XYZ. The first stage is interviews with all Vice Presidents from all divisions at PT. XYZ. The second stage is an interview by asking the Chief Executive Officer of the company regarding information related to changes in the IT Division. ; (5) Kotter Framework and 7-S approaches, all of which start with analyzing with Dynamic Capability Theory; (6) Provide recommendations, propose to create a new IT division, then analyze the new organizational structure using the 7-S Framework and produce proposed new values. Findings – The author got information from PT XYZ Top Management, where from the results of this interview a Change Management Strategy is proposed to be implemented in the organizational structure of PT XYZ. The Change Management Strategy will be implemented in the IT division using the proposed method, namely the Kotter Model and the 7-S Framework, which were previously analyzed using the Dynamic Capability approach. Then followed by the development of a project monitoring application called Dashboard Monitoring. Novelty – The author implementing the 7-S Framework to support Shared & Value changes from changes in PT XYZ's organizational structure. Next implement the Kotter Model Strategy which explains 8 Strategies to produce recommendations for changes to PT XYZ's organizational structure, by adding the positions of PMO (Project Management Officer) and BA (Business Analyst). In addition, the Dashboard Monitoring application was also implemented at PT XYZ, resulting in increased lead time and productivity in various IT projects.

Online Social Capital as a Catalyst for Female Entrepreneurship Rahmatika, Rizka Astari; Purnomo, Lorio; Wibawa, Rafki Chandra; Pratiwi, Chairani Putri
Journal of Global Business and Management Review Vol. 6 No. 1 (2024): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v6i1.9282

Social capital is an essential factor which supports the progression of entrepreneurship, and many recent studies have examined its positive relations to individual empowerment. Although many studies focus on social capital, research on online social capital in the context of vulnerable groups, such as women, still needs further examination. This paper aims to examine the role of online social capital in the development of female entrepreneurship by examining various constructs it may affect. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework, we conducted a systematic review to map existing literature from 2018 until 2023. The finding confirms that online social capital, bonding, bridging, or both, positively influence several constructs, such as social connections, emotional support, entrepreneurial perception and opportunity process, self-efficacy, and empowerment.

Analyzing Perceptions of Maternal and Pediatric Care in Jakarta: An Integrated VADER and GloVe Analysis of Google Reviews in Mother and Child Hospitals Al Qarana, Gilang; Rianto, Leonov; Charles, Charles; Purnomo, Lorio
JOIV : International Journal on Informatics Visualization Vol 9, No 1 (2025)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62527/joiv.9.1.2551

In the rapidly digitizing landscape of healthcare feedback, online reviews have become a vital source of patient-reported experiences. This study leverages sentiment analysis to decode the narrative content of Google reviews for Mother and Child Hospitals in Jakarta. Utilizing the VADER sentiment analysis tool and GloVe for keyword extraction, the research aimed to correlate qualitative sentiment with quantitative star ratings. This study meticulously processed and analyzed a selection of Google reviews using VADER for sentiment scoring and GloVe for refining the focus on relevant healthcare discussions. This methodological approach allowed for a comprehensive sentiment assessment of the reviews. The analysis revealed a prevalent positive sentiment in higher-rated reviews and negative sentiment in lower-rated reviews, with notable anomalies that underscore the complexity of patient experiences and perceptions. Specific aspects of care, including staff behavior, facility quality, and treatment efficacy, were recurrent themes in the feedback. These findings highlight the potential of patient-reported experiences in shaping healthcare practices and policy. The study emphasizes the importance of healthcare providers understanding and responding to patient feedback to improve care quality. Limitations such as the representativeness of online reviews and the challenges of sentiment analysis in capturing nuanced emotions are discussed. This study offers valuable insights into patient perceptions of maternal and pediatric care in Jakarta, affirming the significance of leveraging online reviews for healthcare quality monitoring and improvement

The Rise of Digital Marketing Agencies: Transforming Digital Business Trends Pratiwi, Chairani Putri; Rahmatika, Rizka Astari; Wibawa, Rafki Chandra; Purnomo, Lorio; Larasati, Hasna; Jahroh, Siti; Syaukat, Fadhilla Izzaty
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.162

In recent years, Indonesia has emerged as a powerhouse in the digital economy, aiming to become the leading force in South East Asia. In this digital era, the promotion of products and services has become a fundamental factor for businesses, largely attributed to the advent of digital marketing. The primary objectives of this study are to explore the reliance of digital marketing agencies on digital marketing and assess the success rate of this strategy, particularly during the COVID-19 pandemic, which has significantly increased productivity and sales. Additionally, the study aims to evaluate the effectiveness of digital marketing strategies for business sustainability and discuss future trends. To shed light on this phenomenon, this study employs qualitative methods, including interviews and observations, to collect data. Various analysis techniques such as EFE, IFE, CPM, IE, SWOT, and QSPM are employed. Based on the findings, this research demonstrates that digital marketing strategies have proven highly effective, particularly in terms of the promotional and advertising techniques employed. Based on the findings, SKI Digital Marketing's strategic focus on Instagram as its primary marketing platform, coupled with a commitment to content marketing, reflects a purposeful approach to engaging a broad audience and enhancing brand visibility. The adoption of a market penetration strategy underscores the agency's determination to thrive amid intense competition. Keywords: business strategy, digital business, digital communication, digital economy, digital marketing

Online Social Capital as a Catalyst for Female Entrepreneurship Rahmatika, Rizka Astari; Purnomo, Lorio; Wibawa, Rafki Chandra; Pratiwi, Chairani Putri
Journal of Global Business and Management Review Vol. 6 No. 1 (2024): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v6i1.9282

Social capital is an essential factor which supports the progression of entrepreneurship, and many recent studies have examined its positive relations to individual empowerment. Although many studies focus on social capital, research on online social capital in the context of vulnerable groups, such as women, still needs further examination. This paper aims to examine the role of online social capital in the development of female entrepreneurship by examining various constructs it may affect. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework, we conducted a systematic review to map existing literature from 2018 until 2023. The finding confirms that online social capital, bonding, bridging, or both, positively influence several constructs, such as social connections, emotional support, entrepreneurial perception and opportunity process, self-efficacy, and empowerment.

Choosing The Right Campaign Using AIDA Analysis for The Coffee Shop XYZ Purnomo, Lorio; Herlambang, Eggy; Pertiwi, Dotty; Basuki, Carola; Tofik, Tofik; Widiyanti, Shandra; Nurina, Nurina
IKRA-ITH Informatika : Jurnal Komputer dan Informatika Vol. 9 No. 3 (2025): IKRAITH-INFORMATIKA Vol 9 No 3 November 2025
Publisher : Fakultas Teknik Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Perubahan perilaku dan kebiasaan konsumen yang sebelumnya cenderung membeli kopi secara langsung di lokasi Coffee Shop kini mengalami transformasi signifikan seiring dengan perkembangan era digitalisasi. Perubahan ini terutama terlihat pada proses pemesanan, di mana konsumen saat ini dapat dengan mudah mengetahui keberadaan coffee shop serta memperoleh rekomendasi terbaik melalui sistem aplikasi digital yang tersedia. Fenomena ini mendorong semakin banyak Coffee Shop bermunculan dan melakukan promosi untuk memperkenalkan merek masing-masing. Berdasarkan kondisi tersebut, penulis melakukan observasi dan wawancara pada Coffee Shop XYZ, sebuah usaha yang baru berdiri dan sedang mencari strategi promosi yang efektif meskipun telah memanfaatkan media sosial. Tujuan penelitian ini adalah memberikan rekomendasi metode promosi yang tepat melalui media sosial guna meningkatkan Brand Awareness Coffee Shop XYZ sehingga mampu menarik calon konsumen untuk mengenal produk yang ditawarkan. Sebelum merumuskan rekomendasi, penulis telah melakukan analisis menggunakan pendekatan metode AIDA

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