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Analisis Penggunaan Website Sebagai Media Komunikasi Efektif : Studi Kasus Website bankziska.org Wijaya, Buana Handa; Anggun, Dara; Prasetiyo, Luhur; Asyiqin, Akbar Dzukha
Journal of Islamic Philanthropy and Disaster (JOIPAD) Vol. 2 No. 1 (2022): January-June 2022
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joipad.v2i1.4807

Abstract

BankZiska dalam penyampaian informasi kepada masyarakat luas memanfaatkan kemajuan teknologi, melalui penggunaan website. Website dapat memberikan kemudahan bagi organiasai dalam menyampaikan informasi kepada masyarakat. Penelitian ini menggunakan pendekatan metode campuran dengan desain deskriptif kualitatif. Objek penelitian ini adalah website bankZiska. Konten website diketahui melalui survei lapangan, sedangkan data terkait jumlah pengunjung website diketahui melalui grafik volum kunjungan. Website BankZiska berisikan berbagai macam informasi terkait program BankZiska . Hasil evaluasi kegiatan public relations yang telah dipublikasikan oleh media dapat diukur berdasarkan peningkatan volum lalu lintas website. Penggunaan media dapat dikategorikan berkualitas baik apabila telah mampu meningkatkan jumlah khalayak pembaca. Jumlah khalayak pengunjung website BankZiska terus meningkat seiring bartambahnya jumlah berita/informasi program yang di unggah pada website tersebut, sehingga dapat disimpulkan bahwa kualitas pemberitaan pada website tersebut berkualitas baik. Website BankZiska telah mampu berperan sebagai media komunikasi efektif dengan menampilkan informasi secara baik kepada pengunjung website dengan tujuan meningkatkan wawasan literasi pembaca tentang program BankZiska. Website BankZiska telah menggunakan ekstensi domain yaitu .org. Ekstensi domain tersebut termasuk kedalam Top Level Domain (TLD) yang mudah diidentifikasi saat dilakukan pencarian. Selain itu website BankZiska juga menggunakan SEO (Search Engine Optimization). Website BankZiska menempati posisi urutan pertama pada hasil pencarian google.
Penggunaan Teknologi Dan Potensi Penerapan Internet Of Things (IoT) Dalam Pengembangan UMKM: Studi Kasus Resto Ayam Buldak Wijaya, Buana Handa; Asyiqin, Akbar Dzukha; Damanuri, Aji
Invest Journal of Sharia & Economic Law Vol. 2 No. 1 (2022): INVEST - Vol. 2 No. 1 (2022)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/invest.v2i1.4672

Abstract

Technology can be a facilitator in dealing with the problem of limiting social mobility. Product marketing as one of the main activities of a business unit can be done online using technology. In this journal, discussions will be conducted on the use of technology and the internet of things as facilitators in developing the Resto Ayam Buldak business unit as an innovation strategy. The business unit model began in January 2020, when the community had social restrictions due to Covid-19. The business unit of Resto Ayam Buldak is included in the category of Micro Enterprises based on the regulation of the Indonesian Law No.20 of 2008. Research in this journal is carried out by qualitative methods using substructural interview techniques to extract data and information. Based on the research results, it is known that technology supported the development of Resto Ayam Buldak during the Covid-19 pandemic. Various product information can be known through digital media, including websites, google business, grab food, food, and superfood. The collaboration of various digital technologies encourages the development of the company's image among consumers and the expansion of product marketing coverage areas. In its business process, the restaurant also uses the cashier application as an Enterprise architecture that helps make it easier for owners to control financial transactions in the business unit. The potential application of the Internet of Things IoT in controlling the production house of Resto Ayam Buldak can be made through the concept of smart production. However, the use of the Internet of Things (IoT) is still not applied in the business activities of Resto Ayam Buldak, which belongs to the Criteria for Micro Enterprises. This problem requires large investment capital to develop smart production in the business unit. The role of the government is needed in supporting technology-based creative economy activities carried out by UMKM.
Penggunaan Teknologi Dan Potensi Penerapan Internet Of Things (IoT) Dalam Pengembangan UMKM: Studi Kasus Resto Ayam Buldak Wijaya, Buana Handa; Asyiqin, Akbar Dzukha; Damanuri, Aji
Invest Journal of Sharia & Economic Law Vol. 2 No. 1 (2022)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/invest.v2i1.4672

Abstract

Technology can be a facilitator in dealing with the problem of limiting social mobility. Product marketing as one of the main activities of a business unit can be done online using technology. In this journal, discussions will be conducted on the use of technology and the internet of things as facilitators in developing the Resto Ayam Buldak business unit as an innovation strategy. The business unit model began in January 2020, when the community had social restrictions due to Covid-19. The business unit of Resto Ayam Buldak is included in the category of Micro Enterprises based on the regulation of the Indonesian Law No.20 of 2008. Research in this journal is carried out by qualitative methods using substructural interview techniques to extract data and information. Based on the research results, it is known that technology supported the development of Resto Ayam Buldak during the Covid-19 pandemic. Various product information can be known through digital media, including websites, google business, grab food, food, and superfood. The collaboration of various digital technologies encourages the development of the company's image among consumers and the expansion of product marketing coverage areas. In its business process, the restaurant also uses the cashier application as an Enterprise architecture that helps make it easier for owners to control financial transactions in the business unit. The potential application of the Internet of Things IoT in controlling the production house of Resto Ayam Buldak can be made through the concept of smart production. However, the use of the Internet of Things (IoT) is still not applied in the business activities of Resto Ayam Buldak, which belongs to the Criteria for Micro Enterprises. This problem requires large investment capital to develop smart production in the business unit. The role of the government is needed in supporting technology-based creative economy activities carried out by UMKM.
Analisis Penggunaan Website Sebagai Media Komunikasi Efektif : Studi Kasus Website bankziska.org Wijaya, Buana Handa; Anggun, Dara; Prasetiyo, Luhur; Asyiqin, Akbar Dzukha
Journal of Islamic Philanthropy and Disaster (JOIPAD) Vol. 2 No. 1 (2022): January-June 2022
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joipad.v2i1.4807

Abstract

BankZiska dalam penyampaian informasi kepada masyarakat luas memanfaatkan kemajuan teknologi, melalui penggunaan website. Website dapat memberikan kemudahan bagi organiasai dalam menyampaikan informasi kepada masyarakat. Penelitian ini menggunakan pendekatan metode campuran dengan desain deskriptif kualitatif. Objek penelitian ini adalah website bankZiska. Konten website diketahui melalui survei lapangan, sedangkan data terkait jumlah pengunjung website diketahui melalui grafik volum kunjungan. Website BankZiska berisikan berbagai macam informasi terkait program BankZiska . Hasil evaluasi kegiatan public relations yang telah dipublikasikan oleh media dapat diukur berdasarkan peningkatan volum lalu lintas website. Penggunaan media dapat dikategorikan berkualitas baik apabila telah mampu meningkatkan jumlah khalayak pembaca. Jumlah khalayak pengunjung website BankZiska terus meningkat seiring bartambahnya jumlah berita/informasi program yang di unggah pada website tersebut, sehingga dapat disimpulkan bahwa kualitas pemberitaan pada website tersebut berkualitas baik. Website BankZiska telah mampu berperan sebagai media komunikasi efektif dengan menampilkan informasi secara baik kepada pengunjung website dengan tujuan meningkatkan wawasan literasi pembaca tentang program BankZiska. Website BankZiska telah menggunakan ekstensi domain yaitu .org. Ekstensi domain tersebut termasuk kedalam Top Level Domain (TLD) yang mudah diidentifikasi saat dilakukan pencarian. Selain itu website BankZiska juga menggunakan SEO (Search Engine Optimization). Website BankZiska menempati posisi urutan pertama pada hasil pencarian google.