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All Journal JURNAL MANAJEMEN MOTIVASI Jurnal Manajemen DIVERSIFIKASI
Lahura, Armando
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Lokasi, Persepsi Konsumen Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Pada Chanet Babarsari Yogyakarta Lahura, Armando; Welsa, Henny; Maharani, Bernadetta Diansepti
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 1 (2023): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i1.1453

Abstract

AbstractThis study aims to determine (1) the effect of location on consumer loyalty (2) the effect ofconsumer perception on consumer loyalty (3) the effect of service quality on consumer loyalty.The sample in this study were 150 consumers of Chanet Babarsari Yogyakarta who had used theservices of the cafe Chanet Babarsari Yogyakarta. The data collection method used aquestionnaire method which was distributed with the Accidental Purposive Sampling technique.In this study using Data Quality Test, Classical Assumption Test, and Multiple Regression Test.The results of this study indicate (1) there is a positive and significant influence of Location onConsumer Loyalty (2) there is a positive and significant effect of Consumer Perception onConsumer Loyalty (3) there is a positive and significant influence on Service Quality onConsumer Loyalty.Keywords: Location, Consumer Perception, Service Quality and Consumer Loyalty.
Analysis of Electronic Word of Mouth and Green Product on Purchase Decision Mediated by Brand Image on Chery Omoda E5 Electric Car in Yogyakarta Lahura, Armando; Lukitaningsih, Ambar; Fadhilah, Muinah
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7918

Abstract

This study aims to examine the effect of Electronic Word of Mouth and Green Product on Purchase Decision of Chery Omoda E5 electric cars in Yogyakarta, with Brand Image as a mediating variable. Data from 37 respondents were collected via purposive sampling and analyzed using SmartPLS 4. Results show that e-WOM and Green Product do not directly influence Purchase Decision but positively affect Brand Image. Brand Image significantly mediates the effect of Green Product on Purchase Decision, but not the effect of Electronic Word of Mouth
Co-Authors Ambar Lukitaningsih Henny Welsa Maharani, Bernadetta Diansepti Muinah Fadhilah, Muinah