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TOURISM VILLAGE DEVELOPMENT STRATEGY PEMATANG JOHAR, DELI SERDANG REGENCY Lestari Situmeang; Femmy Indriany Dalimunthe; Muhammad Halfi Indra Syahputra
Brilliant International Journal Of Management And Tourism Vol 2 No 1 (2022): February : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i1.1306

The objectives of this thesis include: Analyzing the development of the tourist village of Pematang Johar, Deli Serdang Regency, analyzing the inhibiting and supporting factors that influence the development plan of the Tourism Village of Pematang Johar, Deli Serdang Regency and formulating and formulating a tourism development strategy in developing the Tourism Village of Pematang Johar, Deli Serdang Regency. To answer the first objective using the 4A theory analysis ( attraction, accessibility, amenity and ancillary ), to answer the second objective using the IFAS ( Internal Strategy Factors Analysis Summary) and EFAS ( External Strategy Factors Analysis Summary) methods, to answer the third objective is to combine the results 4A analysis and the results of the IFAS and EFAS calculations contained in the IE Matrix. The attractions in Pematang Johar Village are rice harvesting activities, rice field batik activities, enjoying food and drinks in huts in the middle of the rice fields, adequate accessibility, amenities, namely health facilities, security facilities, existing worship facilities and good, as well as ancillary or additional services through the existence of POKDARWIS (Tourism Awareness Group) and BUMDes which assist in the development of Pematang Johar village. From the results of the calculation of IFAS with a total value of 2.7 and EFAS with a total value of 3.14, then based on the results of the Internal and External (IE) matrix analysis shows that the development of the Pematang Johar tourist village is in cell II, namely growing and fostering, the strategy taken is to implement an intensive strategy, namely through market penetration, market development and product development.

Natural Tourist Attraction Development Model Based On Tourism Area Cycle Of Evolution (Case Of Ponot Waterfall Attraction Asahan Regency) Sitti Nurlaeli; Emrizal Emrizal; Femmy Indriany Dalimunthe
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 1 (2023): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i1.526

The development of tourism in an area will bring many benefits to the community, namely economically, socially, and culturally. However, if the development is not prepared and managed properly, it will cause various problems that make it difficult or even detrimental to the community. The research that will be conducted aims to formulate directions for the development of the Ponot Waterfall Natural Tourist Attraction in Asahan Regency based on the Tourism Area Cycle of Evolution (TACE) model and then provide several recommendations for the development of natural tourist attractions based on the typology. This qualitative descriptive study uses four data collection techniques: observation, documentation study, focus group discussion, and literature study. This study uses research variables used to identify the natural attractions of Ponot Waterfall. The variables in the tourism components are Attraction, Accommodation, Facilities, Transportation, Infrastructure, Institutional, Promotion, Tour Packages, Ancillary Services. Then the data obtained are analyzed using the Tourism Area Cycle of Evolution (TACE), Carrying Capacity and Ansoff Matrix. Research shows that Ponot Waterfall is nature tourism that has fulfilled all the indicators in the characteristics of natural tourism areas that have not been fulfilled, namely the variable something to buy, where the natural tourism area does not yet have a distinctive product to be traded to tourists, tourism promotion and supporting facilities that have not adequate and as a tourist area, this waterfall is still managed by the community so there are still minimal facilities and development. Ponot Waterfall is in the involvement stage and its position on the Ansoff Matrix diagram is in Quadrant 1 Market Penetration: Existing Product and Existing Market. After the first and second targets have been achieved, more appropriate directions for the development of natural tourist attractions are generated based on the evolution cycle of tourist attractions

TOURISM VILLAGE DEVELOPMENT STRATEGY PEMATANG JOHAR, DELI SERDANG REGENCY Lestari Situmeang; Femmy Indriany Dalimunthe; Muhammad Halfi Indra Syahputra
Brilliant International Journal Of Management And Tourism Vol. 2 No. 1 (2022): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i1.1306

The objectives of this thesis include: Analyzing the development of the tourist village of Pematang Johar, Deli Serdang Regency, analyzing the inhibiting and supporting factors that influence the development plan of the Tourism Village of Pematang Johar, Deli Serdang Regency and formulating and formulating a tourism development strategy in developing the Tourism Village of Pematang Johar, Deli Serdang Regency. To answer the first objective using the 4A theory analysis ( attraction, accessibility, amenity and ancillary ), to answer the second objective using the IFAS ( Internal Strategy Factors Analysis Summary) and EFAS ( External Strategy Factors Analysis Summary) methods, to answer the third objective is to combine the results 4A analysis and the results of the IFAS and EFAS calculations contained in the IE Matrix. The attractions in Pematang Johar Village are rice harvesting activities, rice field batik activities, enjoying food and drinks in huts in the middle of the rice fields, adequate accessibility, amenities, namely health facilities, security facilities, existing worship facilities and good, as well as ancillary or additional services through the existence of POKDARWIS (Tourism Awareness Group) and BUMDes which assist in the development of Pematang Johar village. From the results of the calculation of IFAS with a total value of 2.7 and EFAS with a total value of 3.14, then based on the results of the Internal and External (IE) matrix analysis shows that the development of the Pematang Johar tourist village is in cell II, namely growing and fostering, the strategy taken is to implement an intensive strategy, namely through market penetration, market development and product development.

Tourism Potential Resources Measurement: The Talaga Pancar Lake Case Aceng Gima Sugiama; Femmy Indriany Dalimunthe; Rinjani Sastrowati
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 4, No 1 February (2022)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v4i1.112

This paper is aimed to measure the potential resources of tourism based on the criteria of tourist attraction, accessibility, infrastructure and facilities, and environmental degradation. The research using a case study in Talaga Pancar Lake based on qualitative and quantitative data with a descriptive explanation. Data through depth interviews were obtained from the manager and operator, while observed and measuring the potential tourism resource by using a rating scale. Results showed that tourist attractions were a medium category, that's the existing natural tourist attractions were sufficient to be used as potential as natural tourist attractions. The available accessibility was a potential medium, that the place has sufficient infrastructure and superstructure for tourists to reach the place. The level of environmental degradation was medium, that the impact of damage to environmental assets conditions was insufficiently maintained. Infrastructure assets were a high category, which means that the availability of assets is much complete. While the availability of supporting facilities was not sufficient by the adequacy standard for tourism destination services.

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