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Development of Tourist Attraction In Asahan Regency (Case of Kelapa Gading Lake) Sitti Nurlaeli; M. Halfi Indra Syahputra
Nawasena: Jurnal Ilmiah Pariwisata Vol. 1 No. 2 (2022): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Tourism development is carried out aiming to make tourism go forward and develop towards a better quality in terms of infrastructure and facilities, facilitate access to tourist attractions. This study aims to provide a design overview of the development of Lake Kelapa Gading Tourism Object. The method used is qualitative descriptive. The conditions of development aspects of tourism areas analyzed include: tourist attraction, accessibility, infrastructure and facilities, social support of the community. All aspects are translated into indicators that form the basis of the compilation of tourist object checklists. The results show that aspects of infrastructure and facilities are still not optimal compared to other aspects. Aspects that need to be prioritized in the development of Lake Kelapa Gading Tourism Object are aspects of infrastructure and facilities. Related to this aspect, it is necessary to improve and complete the facilities and facilities of tourism objects.

Natural Tourist Attraction Development Model Based On Tourism Area Cycle Of Evolution (Case Of Ponot Waterfall Attraction Asahan Regency) Sitti Nurlaeli; Emrizal Emrizal; Femmy Indriany Dalimunthe
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 1 (2023): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i1.526

The development of tourism in an area will bring many benefits to the community, namely economically, socially, and culturally. However, if the development is not prepared and managed properly, it will cause various problems that make it difficult or even detrimental to the community. The research that will be conducted aims to formulate directions for the development of the Ponot Waterfall Natural Tourist Attraction in Asahan Regency based on the Tourism Area Cycle of Evolution (TACE) model and then provide several recommendations for the development of natural tourist attractions based on the typology. This qualitative descriptive study uses four data collection techniques: observation, documentation study, focus group discussion, and literature study. This study uses research variables used to identify the natural attractions of Ponot Waterfall. The variables in the tourism components are Attraction, Accommodation, Facilities, Transportation, Infrastructure, Institutional, Promotion, Tour Packages, Ancillary Services. Then the data obtained are analyzed using the Tourism Area Cycle of Evolution (TACE), Carrying Capacity and Ansoff Matrix. Research shows that Ponot Waterfall is nature tourism that has fulfilled all the indicators in the characteristics of natural tourism areas that have not been fulfilled, namely the variable something to buy, where the natural tourism area does not yet have a distinctive product to be traded to tourists, tourism promotion and supporting facilities that have not adequate and as a tourist area, this waterfall is still managed by the community so there are still minimal facilities and development. Ponot Waterfall is in the involvement stage and its position on the Ansoff Matrix diagram is in Quadrant 1 Market Penetration: Existing Product and Existing Market. After the first and second targets have been achieved, more appropriate directions for the development of natural tourist attractions are generated based on the evolution cycle of tourist attractions

Development of Tourism Village on The Basis of Tourist Typology (The Case of Pematang Johar Tourism Village, Deli Serdang Regency Emrizal; Ria Tamba; Sitti Nurlaeli
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.296

The purpose of this study is to determine the typology of tourists visiting Pematang Johar Tourism Village and to analyze the implications of the findings for planning the development of tourism villages in the future. Survey method was used to collect data. 110 respondents were involved in this study. The data analysis was done by using Plog's psychographic typology model. The results showed that the majority of visitors to Wisata Sawah Pematang Johar belonged to the pro-allocentric group, followed by the mid-centric type and the pro-psychocentric group. The implications of the findings are discussed for the purposes of planning and developing tourism products and services in the tourist village of Wisata Sawah Pematang Johar.

Peran Business Tourism dalam Daya Saing Destinasi: Perspektif Mahasiswa Pariwisata Nasution, Rahmad Kurnia Abdik; Nurlaeli, Sitti
Jurnal Kajian Pariwisata Vol 7 No 1 (2025): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v7i1.2029

Business tourism, particularly the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, has played a crucial role in enhancing the competitiveness of tourism destinations. This study analyzed the role of business tourism in strengthening Medan’s destination competitiveness from the perspective of students in the Tourism Study Program at Universitas Katolik Santo Thomas. A mixed-methods approach was employed, combining quantitative surveys with students and qualitative interviews with industry practitioners and academics. The findings indicated that while Medan’s MICE infrastructure is relatively adequate, it remains suboptimal for attracting large-scale international events. The destination’s promotional strategies were found to be ineffective, and stakeholder collaboration lacked cohesion. Students were identified as having significant potential to support business tourism digitalization through technology-driven marketing innovations. The ABDIK (Business Tourism Digital Activation by Students) concept was introduced as a novel approach to empower students in MICE development. The study concluded that business tourism is a strategic driver for destination competitiveness but requires stronger synergy among the government, industry, academia, and local communities to achieve sustainable growth.

Eksplorasi Minat Wisatawan terhadap Taman Kota sebagai Daya Tarik Wisata Alam Perkotaan di Kota Medan Nasution, Rahmad Kurnia Abdik; Susanti, Herny; Nurlaeli, Sitti; Swardi, Rachmad; Sugita, I Wayan
Sadar Wisata: Jurnal Pariwisata Vol. 8 No. 1 (2025): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v8i1.3142

Perkembangan pariwisata perkotaan semakin mendorong pengelolaan ruang terbuka hijau sebagai objek wisata yang ramah lingkungan, inklusif, dan berkelanjutan. Penelitian ini bertujuan untuk mengeksplorasi minat wisatawan terhadap ruang terbuka hijau perkotaan di Kota Medan dan menganalisis faktor-faktor utama yang memengaruhi preferensi kunjungan ke taman umum. Pendekatan kuantitatif deskriptif digunakan, dengan menggunakan kuesioner yang disebarkan kepada 100 responden yang mengunjungi taman kota seperti Taman Ahmad Yani, Taman Cadika, dan Hutan Kota USU. Temuan penelitian menunjukkan bahwa kebersihan, kenyamanan, aksesibilitas, dan nilai estetika merupakan penentu utama yang membentuk minat wisatawan. Ruang terbuka hijau tidak hanya dianggap sebagai area rekreasi tetapi juga sebagai ruang refleksi dan sosial bagi masyarakat perkotaan. Penelitian ini merekomendasikan agar pemerintah daerah dan pengelola destinasi meningkatkan praktik pengelolaan berkelanjutan dan mempromosikan ruang terbuka hijau sebagai komponen integral dari pengembangan pariwisata hijau perkotaan. Hasilnya diharapkan dapat berkontribusi pada kebijakan perencanaan tata ruang perkotaan dan memperkuat upaya lokal menuju pariwisata berkelanjutan.

Peran Business Tourism dalam Daya Saing Destinasi: Perspektif Mahasiswa Pariwisata Nasution, Rahmad Kurnia Abdik; Nurlaeli, Sitti
Jurnal Ilmiah Ilmu Pariwisata Vol 7 No 1 (2025): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v7i1.2029

Business tourism, particularly the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, has played a crucial role in enhancing the competitiveness of tourism destinations. This study analyzed the role of business tourism in strengthening Medan’s destination competitiveness from the perspective of students in the Tourism Study Program at Universitas Katolik Santo Thomas. A mixed-methods approach was employed, combining quantitative surveys with students and qualitative interviews with industry practitioners and academics. The findings indicated that while Medan’s MICE infrastructure is relatively adequate, it remains suboptimal for attracting large-scale international events. The destination’s promotional strategies were found to be ineffective, and stakeholder collaboration lacked cohesion. Students were identified as having significant potential to support business tourism digitalization through technology-driven marketing innovations. The ABDIK (Business Tourism Digital Activation by Students) concept was introduced as a novel approach to empower students in MICE development. The study concluded that business tourism is a strategic driver for destination competitiveness but requires stronger synergy among the government, industry, academia, and local communities to achieve sustainable growth.

Dynamics of Cultural Commodification in Tourism Development in the Karo Region and Its Implications for Sustainability Nasution, Rahmad Kurnia Abdik; Sitti Nurlaeli
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5974

This study explores the dynamics of cultural commodification in the tourism development of the Karo region in North Sumatra, Indonesia, an area rich in traditional architecture, rituals, oral arts, and symbolic textiles. Despite its cultural vibrancy, the region faces increasing pressures from tourism growth and digital media exposure, which have led to the transformation of cultural expressions for commercial consumption. The research focuses on how these commodification processes reshape cultural meanings, alter community agency, and challenge the sustainability of Karo cultural identity. The study aims to classify the forms of cultural commodification in Karo tourism and assess their implications for cultural preservation. Using a qualitative methodology, the research integrates a systematic review of literature, analysis of tourism-related documents, and examination of digital cultural representations on platforms like YouTube, TikTok, and Instagram. The analysis identifies three forms of commodification: (1) performative commodification, where cultural ceremonies and performances are adapted for tourists; (2) visual commodification, where Karo culture is aestheticized in digital media; and (3) material commodification, seen in the commercialization of cultural symbols like Uis Gara motifs. While these practices create economic opportunities, they also risk diminishing cultural depth and authenticity. The study concludes that enhanced cultural governance, community participation, and responsible creative economy development are crucial for long-term cultural sustainability.

Evaluasi Potensi Pariwisata Danau Kelapa Gading sebagai Destinasi Unggulan Kabupaten Asahan Nurlaeli, Sitti; Nasution, Rahmad Kurnia Abdik; Gulo, Jusli Fisikasi Juwita
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4467

Pengembangan destinasi wisata daerah merupakan salah satu strategi penting dalam memperkuat daya saing pariwisata sekaligus mendorong pertumbuhan ekonomi lokal yang berkelanjutan. Danau Kelapa Gading sebagai destinasi wisata buatan di Kabupaten Asahan memiliki potensi lanskap danau yang menarik, aksesibilitas yang relatif mudah, serta peluang pengembangan ekonomi masyarakat sekitar. Namun demikian, potensi tersebut belum didukung oleh pengelolaan destinasi yang optimal dan terintegrasi. Penelitian ini bertujuan untuk mengevaluasi kondisi eksisting Danau Kelapa Gading serta mengidentifikasi potensi pengembangannya sebagai destinasi wisata unggulan Kabupaten Asahan berdasarkan komponen destinasi wisata. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi lapangan, wawancara mendalam dengan pemangku kepentingan terpilih, serta studi dokumentasi. Analisis data dilakukan menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi tahap reduksi data, penyajian data, penarikan kesimpulan, dan verifikasi melalui triangulasi sumber. Hasil penelitian menunjukkan bahwa daya tarik utama Danau Kelapa Gading terletak pada keindahan lanskap danau, keberadaan pulau kecil di tengah danau, serta aksesibilitas yang strategis dari pusat kota. Namun demikian, pengembangan destinasi masih menghadapi berbagai keterbatasan, terutama pada aspek amenitas seperti fasilitas parkir, sanitasi, pusat informasi wisata, serta layanan keselamatan dan kebersihan. Aktivitas wisata yang tersedia juga masih bersifat terbatas dan belum dikembangkan menjadi produk wisata tematik yang terstruktur. Penelitian ini menegaskan perlunya peningkatan kualitas fasilitas, diversifikasi aktivitas wisata, penguatan promosi, serta pemberdayaan masyarakat melalui kolaborasi multi-pihak guna mewujudkan pengelolaan Danau Kelapa Gading sebagai destinasi wisata yang berdaya saing dan berkelanjutan.

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