Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Brilliant International Journal of Management and Tourism (BIJMT) Brilliant International Journal of Management and Tourism
Naqiyah Naqiyah
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Halal Determination in View Generation Millennials and Generation Z about Product Halal Awareness Food on Digital Platforms Aufa Rizka Azzumi; Miswanto Miswanto; Naqiyah Naqiyah
Brilliant International Journal Of Management And Tourism Vol 3 No 2 (2023): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1698

Abstract

This research explores halal determination among millennials and Generation Z regarding their awareness of halal food on digital platforms. Millennials and Gen Z, influenced by the digital age, exhibit distinct consumption behaviors. With easy internet access and social media engagement, they show heightened awareness of social, environmental, and product quality issues. Understanding their perspectives on halal food awareness on digital platforms is crucial. While previous studies focused on Muslim Gen Y's consumption behavior, little is known about how Muslim Gen Z engages with halal cosmetics in Indonesia. This study investigates Gen Z, characterized by technological proficiency, online connectivity, awareness of current issues, and strong individualism. Understanding their halal awareness helps businesses develop targeted marketing strategies to cater to their needs. This research contributes to consumer behavior knowledge and factors influencing halal food awareness on digital platforms. It enables food producers and digital platforms to devise impactful marketing strategies for these consumer segments
Halal Determination in View Generation Millennials and Generation Z about Product Halal Awareness Food on Digital Platforms Aufa Rizka Azzumi; Miswanto Miswanto; Naqiyah Naqiyah
Brilliant International Journal Of Management And Tourism Vol. 3 No. 2 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1698

Abstract

This research explores halal determination among millennials and Generation Z regarding their awareness of halal food on digital platforms. Millennials and Gen Z, influenced by the digital age, exhibit distinct consumption behaviors. With easy internet access and social media engagement, they show heightened awareness of social, environmental, and product quality issues. Understanding their perspectives on halal food awareness on digital platforms is crucial. While previous studies focused on Muslim Gen Y's consumption behavior, little is known about how Muslim Gen Z engages with halal cosmetics in Indonesia. This study investigates Gen Z, characterized by technological proficiency, online connectivity, awareness of current issues, and strong individualism. Understanding their halal awareness helps businesses develop targeted marketing strategies to cater to their needs. This research contributes to consumer behavior knowledge and factors influencing halal food awareness on digital platforms. It enables food producers and digital platforms to devise impactful marketing strategies for these consumer segments
Co-Authors Aufa Rizka Azzumi Miswanto Miswanto