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All Journal Jurnal Ilmiah Ekonomi dan Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) GEMAH RIPAH: Jurnal Bisnis ManBiz: Journal of Management and Business
M Nawawi, Zuhrinal
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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PENGARUH KUALITAS PRODUK ASURANSI SYARIAH MOBILKOE DAN KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH: (Studi Kasus PT. Asuransi Bumi putera Muda Syariah Medan) Zuhdi, Suhaimi; M Nawawi, Zuhrinal; Indah Lestari Nasution, Annio
ECONOMOS Vol 3 No 03 (2023): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN (COMMUNITY OF RESEARCH LABORATORY)

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Abstract

Tujuan penelitian ini Untuk mengetahui bagaimana pengaruh kualitas pelayanan terhadap loyalitas peserta pada PT AJS Bumiputera.Metode penelitian yang digunanakan dalam penelitian ini adalah metode kuantitatif yang menggunakan jenis data primer dan skunder. Teknik analisis data yang digunakan adalah analisis regresi berganda. Hasil penelitian menunjukkan bahwa variabel kualitas produk mobilekoe tidak memiliki pengaruh yang signifikan terhadap variabel kualitas pelayanan, nilai thitung> ttabel (1,305<1.662),hal ini menunjukkan bahwa kualitas produk mobilekoe tidak dapat meningkatkanloyalitas nasabah. Kedua, variabel kualitas pelayanan berpengaruh positif terhadap variabel loyalitas nasabah dengan nilai thitung> ttabel(2,188>1.662). hal ini menunjukkan bahwa kualitas pelayanan yang diterapkan dengan baik ini dapat meningkatkan loyalitas nasabah yang baik pula hal ini sangat berdampak pada kemajuan perusahaan. Ketiga, Berdasarkan hasil uji simultan variabel kualitas produk dan kualitas pelayanan berpengaruh terhadap loyalitas nasabah dengan nilai fhitung>ftabel (5,270>3,10), sehingga tinggi atau rendahnya variabel independen secara bersama-sama dapat mempengaruhi loyalitas nasabah.
ANALISIS PENGHAMBAT REVITALISASI PASAR DALAM MENJAGA EKSISTENSI PASAR TRADISIONAL AKSARA MEDAN Panyusunan, Raja; M Nawawi, Zuhrinal; Tambunan, Khairina
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 21 No. 1 (2024)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v21i1.19561

Abstract

The revitalization of the Medan Aksara traditional market which has been carried out by the Medan City Government is not only by completely overhauling the physical market building but also making innovations such as 1) Implementing digital money 2) Creating memberships for buyers, 3) Launching a Digital Market Pilot, and 4) creating a traditional market Medan city as a tourist market. Through research using a qualitative approach, the results obtained were that in its implementation, the traditional market revitalization program was faced with several inhibiting factors, namely: The existence of resistance from market traders, and market management problems including the concept of arranging sales places that did not make it easy for sellers and buyers, locations that were less strategic because they were not there is no public transportation, a small parking area, and the absence of capital from traders who used to be in the market for a long time before the revitalization and relocation.
Strategi Agen BSI Smart Dalam Memberikan Layanan Kepada Masyarakat Pedesaan (Studi Kasus di Kecamatan Babussalam Kabupaten Aceh Tenggara ) Salsabila, Raisya; M Nawawi, Zuhrinal; Anggraini, Tuti
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.27854

Abstract

This research explores the role of BSI Smart agents as an extension of BSI in increasing the accessibility of banking services for communities in remote areas. By using field research methods and a qualitative approach, this research also uses SWOT analysis by looking for weaknesses, strengths, opportunities and threats in the presence of BSI SMART Laku Pandai. This research finds that BSI Smart makes financial transactions easier, provides easy services, and reaches a wider community. Apart from that, BSI Smart also provides business opportunities for agents to earn additional income. The presence of BSI Smart agents also provides financial literacy education to the public, improving their ability to manage personal finances, reducing economic risks and improving overall quality of life.
Mitigasi Risiko Pembiayaan KUR Syariah untuk UMKM : Studi Kasus di BSI KC Medan Ahmad Yani Lubis, Meysa Chairani; Sugianto, Sugianto; M Nawawi, Zuhrinal
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i2.31795

Abstract

This study aims to examine the risk mitigation strategy for People's Business Credit (KUR) financing at BSI KC Ahmad Yani Medan through a descriptive qualitative approach. The analytical method used is the Miles and Huberman interactive model, which consists of data reduction, data presentation, and conclusion drawing. The results indicate that despite the implementation of the 5C principle, particularly regarding character aspects, financing risks still arise in the post-disbursement phase. Three main problems identified include: misuse of KUR funds for consumptive purposes, the absence or inaccuracy of business financial reports, and expansion failure due to weak customer managerial capacity. These findings confirm that character assessment alone is insufficient, necessitating a risk mitigation strategy that focuses not only on the initial phase but also includes ongoing interventions. These strategies include improving financial literacy and developing the human resources capacity of MSMEs, separating business and personal accounts, using more comprehensive and advanced technology, and implementing more proactive risk-based monitoring. \\ Theoretically, these findings enrich the development of the risk mitigation model, moving from the classic 5C approach to a dynamic framework encompassing behavioral analysis, financial coaching, and adaptive monitoring, to create a more resilient, inclusive, and sustainable microfinance system
Pengaruh Komunikasi Pemasaran Sebagai Promosi untuk Usaha Kecil Menengah Syahputri, Rima Rizki; M Nawawi, Zuhrinal
ManBiz: Journal of Management and Business Vol. 3 No. 1 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.582

Abstract

To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the effectiveness and efficiency of integrated marketing messages. An entrepreneur's ability to sell his brand will be aided by the knowledge, understanding and application of integrated marketing communications. The purpose of this study is to conduct a theoretical investigation of the relationship between entrepreneurship and integrated marketing communication as a marketing promotion approach. If done right, integrated marketing communications can help entrepreneurs introduce, form a positive impression, and retain clients for their companies.
Kewirausahaan Sosial dalam Perspektif Ekonomi Islam Hasibuan, M. Hizbullah; M Nawawi, Zuhrinal
ManBiz: Journal of Management and Business Vol. 3 No. 1 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.586

Abstract

Business is a movement to satisfy needs that are overwhelmingly popular by many gatherings. Business venture today has encountered a change in direction from one benefit to another situated to be a social mission. Social business venture/social business exercises viewed as an option in taking care of monetary issues social. As a country where most individuals are Muslims what's more, considering the inescapable development of social business venture, then Islamic financial matters accompanies a perspective on data about the connection between friendly business and the upsides of Islamic regulation. Social exercises business when seen from the execution program plays practically a similar part with the point of Islamic financial matters itself with an end goal to increment development and financial prosperity. This study utilizes the writing survey strategy, in particular by gather a few ideas that are ordered from the exploration factors then, at that point, consolidated into another logical review. Moreover, the reason for making This examination is to add a little reference to the investigation of Social Entrepreneurship in the viewpoint of Islamic Economics.
Co-Authors Hasibuan, M. Hizbullah Indah Lestari Nasution, Annio Lubis, Meysa Chairani Panyusunan, Raja Salsabila, Raisya Sugianto Sugianto Syahputri, Rima Rizki Tambunan, Khairina Tuti Anggraini Zuhdi, Suhaimi