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All Journal Komunikator International Journal of Communication and Society COMMICAST Borobudur Communication Review
Kusuma, Alan
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Analisis Konsep Triple Bottom Line dalam Program Corporate Social Responsibility di Kampung Berseri Astra Gedangsari Kusuma, Alan; Fajri, Choirul
Borobudur Communication Review Vol 4 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.12139

Abstract

The Corporate Social Responsibility program is an obligation for companies operating in Indonesia. This research focuses on the application of the Triple Bottom Line concept in the Corporate Social Responsibility program implemented by PT Astra International Tbk in Kampung Berseri Astra Gedangsari. Using a descriptive qualitative approach and literature review, this study collects data from various sources, including the company's annual reports and online media, to evaluate the effectiveness of the CSR program, which focuses on social, economic, and environmental aspects. The research findings indicate that this program has successfully improved the quality of life of the local community through initiatives in education, entrepreneurship, health, and environmental preservation.
Persuasive communication model of the “Satuan Gugus Tugas” Pandemic (A case study of the “SATGAS COVID-19” in Yogyakarta) Kusuma, Alan; Lestari, Puji; Sosiawan, Edwi Arief
International Journal of Communication and Society Vol 5, No 2 (2023): December 2023
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v5i2.1226

Abstract

The Yogyakarta government established the COVID-19 Task Force, involving various organizations, to effectively communicate with the public during the pandemic. Employing a persuasive communication model, the task force integrates the heart communication theory and utilizes techniques such as association, participation, and fear arousal. The study aims to identify this persuasive communication model's effectiveness for pandemic control. Utilizing a qualitative approach and case study methodology on the Yogyakarta COVID-19 Task Force, data collection involved interviews, observations, and documentation. The results reveal a hub-patterned organizational communication model, centered around the head of the COVID-19 Task Force, facilitating coordination. Techniques like association, participation, and fear arousal are applied to persuade the public to adhere to health protocols. Additionally, the task force incorporates the heart communication theory among field teams to manage emotions, fostering sympathy and empathy for disaster-affected populations. This approach ensures cautious communication to prevent conflicts within the community, contributing valuable insights for future disaster management strategies. This article contributes a tailored persuasive communication model for the COVID-19 Task Force, offering practical insights into effective strategies, emotional intelligence integration, and organizational communication. The focus on Yogyakarta's local context enhances the relevance of the findings, serving as a valuable resource for policymakers and disaster management teams in shaping future communication strategies.
Government Digital Communication Model in Corporate Social Responsibility Programs (Study in Gunung Kidul, Yogyakarta-Indonesia) Fajri, Choirul; Najih, Muhammad; Longani, Kirti Dang; Novianto, Fiftin; Kusuma, Alan
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.23765

Abstract

This research is a qualitative case study examining government digital communication in the implementation of Corporate Social Responsibility (CSR) programs in Gunung Kidul, Yogyakarta. Many companies have implemented CSR programs in Gunung Kidul, capitalizing on the area’s substantial tourism potential. However, the Regional Government, through the Regional Development Planning Agency (BAPPEDA), has yet to maximize its monitoring and evaluation of these programs, as it currently relies on conventional approaches. The purpose of this study is to identify a government digital communication model for CSR implementation, with a focus on the tourism sector. This model is developed from Werner’s concept of digital communication, incorporating cyberspace, virtual communities, interactivity, and multimedia. Few studies have explored a digital-based communication model for CSR; thus, this research aims to address that gap. By adopting this model, stakeholders can collaborate more effectively to enhance CSR efforts in Gunung Kidul’s tourism sector.
Digital communication model in increasing public trust : (Case study of Bawaslu Magelang Regency in the 2024 presidential election) Kusuma, Alan; Dwihantoro, Prihatin; Ilham Nova Rizal, Muhammad
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.12104

Abstract

This study aims to develop a digital communication model to enhance public trust in election monitoring in Magelang Regency, classified as a high-risk area in the 2024 elections. Using a qualitative method with a case study approach, involving observation, interviews, and documentation, the research focuses on creating a communication model that effectively increases public trust. The findings reveal that digital communication implemented by Bawaslu through social media is more effective in engaging the public, but synchronization with the website requires improvement to ensure better information transparency. Website management is centrally integrated to facilitate maintenance and address server issues, with hosting responsibilities handled at the national level, while local branches are limited to content management without access to modify the website. This study recommends a digital communication model that provides practical guidelines for creating digital content to strengthen public trust in election monitoring institutions.
Co-Authors Choirul Fajri Dwihantoro, Prihatin Edwi Arief Sosiawan Ilham Nova Rizal, Muhammad Longani, Kirti Dang Najih, Muhammad Novianto, Fiftin PUJI LESTARI