Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal International Journal of Management Research and Economics International Journal of Economics and Management Research
Eksanti Nishandini
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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How Social Media Promotion, Online Sales, And Developing Networks Influence Company Financial Performance Eksanti Nishandini; Mutiara Khikmatul Maolidah; Nuril Khusni Al Amin
International Journal of Management Research and Economics Vol. 1 No. 4 (2023): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i4.1734

Abstract

This research investigates the influence of social media promotion, online sales, and network development on company financial performance. The study aims to comprehend how these elements interact to shape financial outcomes. Employing a qualitative approach, the research utilizes in-depth interviews, case studies, and thematic analysis to explore the dynamics of social media promotion, online sales strategies, and network expansion. Sampling techniques involve purposive selection of participants from various industries to capture diverse perspectives. Findings reveal relationships between these components and financial performance, emphasizing the significance of strategic integration and effective management. The study contributes to a nuanced understanding of contemporary business dynamics, empowering companies to optimize their digital marketing strategies and network engagements for enhanced financial results.
The Effect of World Oil Price Returns, Inflation Returns, and Interest Rate Returns on JCI Returns on the IDX for the Period 2020-2024 Eksanti Nishandini; Tanti Sugiharti; Ria Wulandari
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.704

Abstract

The purpose of this study is to analyze the relationship between world oil price returns, inflation returns, and interest rate returns and the performance of the Jakarta Composite Index (JCI) on the Indonesia Stock Exchange from 2020 to 2024. This study applies a quantitative approach using 60 monthly secondary data observations covering the entire research period. The sampling technique used is saturated sampling. Data analysis in this study was conducted using multiple linear regression to test the effect of each independent variable on the JCI return. The results show that world oil price returns have a positive and significant effect on the JCI return. Meanwhile, inflation returns and interest rate returns did not show a significant partial effect on JCI returns. However, simultaneously, these three variables were found to have a significant effect on JCI returns. The adjusted R-squared value of 0.345 indicates that the research model is able to explain 34.5 percent of the variation in JCI returns, while the rest is influenced by factors outside the research model.
Co-Authors Mutiara Khikmatul Maolidah Nuril Khusni Al Amin Tanti Sugiharti