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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Ekonomi Jurnal Minfo Polgan (JMP) International Journal Of Economics Social And Technology Jurnal Mahkota Bisnis (Makbis)
Theodora, Eka Martyna
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Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences

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Effectiveness Of Online Transport Services: Service Attitude, Timeliness, And Price Appropriateness On Online Transport User Decisions In Medan City Sianturi, Andry Sevchenko Gatuso; Sibarani, Hendra Jonathan; Theodora, Eka Martyna
International Journal Of Economics Social And Technology (IJEST) Vol. 3 No. 1 (2024): March 2024
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v3i1.431

Abstract

Online transport services are one of the means of transport that has a level of comfort and safety that is in great demand today. Innovation in systems and services is one of the main attractions for application users to choose and use online transportation applications as a means of transportation that has affordability, service attitude and timeliness. In this study using quantitative methods, quantitative methods are research based on the philosophy of positivism, used to research on certain populations and samples. This study used 100 samples from Medan Labuhan District, using the cluster sampling method. The results of this study indicate that the service attitude variable has a t-statistics value of 6.249 > 1.66 and a p-value of 0.000, so service attitude has a positive and significant influence on decisions to use online transportation in Medan City. The timeliness variable has a t-statistics value of 0.784 < 1.66 and a p value of 0.433, so the timeliness does not have a positive and insignificant effect on the decision to use online transportation in Medan City, while the price appropriateness variable has a t-statistics value of 2.589 > 1.66 and a p value of 0.010, so the price suitability has a positive and significant effect on the decision to use online transportation in Medan City. With an Adjusted R. Square of 0.482 which can be interpreted that the variation in the online transportation usage decision variable can be explained by the service attitude variable, timeliness and price appropriateness by 48.2%, while the remaining 51.8% is explained by other variables outside of the variables studied
From Stability To Volatility: The Asymmetric Effects Of Macroeconomic Factors On Indonesia's Sustainable Stocks Sakuntala, Dwita; Theodora, Eka Martyna; Hou , Amin; Tampubolon, Arsyaf
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

SRI and Sharia stocks in Indonesia are part of the green assets that have outperformed other stocks. However, they are also volatile and vulnerable to shocks. This study examines the asymmetric effects of macroeconomic uncertainty-specifically domestic interest rates, global uncertainty, and domestic exchange rates-together with environmental degradation factors on the SRI and Sharia stock markets in Indonesia. The findings show that exchange rate asymmetry significantly impacts the SRI and Shariah stock markets, as evidenced by the sizable coefficients. In the SRI stock market, positive exchange rate shocks are found to have a negative impact in both the short and long run. In contrast, in the Islamic stock market, the effect of positive exchange rate shocks is only seen in the short run. This evidence suggests that an increase in positive exchange rate shocks will lead to a decline in both the SRI and Islamic stock markets. When the domestic exchange rate appreciates, Indonesian exports become more expensive in the international market, thus reducing the competitiveness of firms in export-dependent markets, which then affects their stock prices. Moreover, in the long run, negative shocks related to global uncertainty negatively impact the Islamic stock market. This finding indicates that when the global economic environment deteriorates and overseas investments are perceived as risky, domestic investors-especially those who are risk averse-tend to shift their investments to domestic Islamic assets, which they perceive as more reliable.
PEMANFAATAN AI DALAM PEMBELAJARAN KEWIRAUSAHAAN DIGITAL UNTUK MENINGKATKAN INOVASI MAHASISWA UNIVERSITAS MAHKOTA TRICOM UNGGUL Theodora, Eka Martyna; Nababan, Junerdi; Kusnadi, Kusnadi; Gani, Petrus; Mipo, Mipo
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4009

Abstract

Abstract: This study aims to analyze the effect of the use of artificial intelligence (AI) in digital entrepreneurship learning on increasing student innovation. The background of this study is based on the rapid development of AI technology and its application in higher education, particularly in supporting student creativity and business idea development. This study uses a quantitative approach with the independent variable of AI Utilization and the dependent variable of Student Innovation. The research sample consisted of 60 students of Mahkota Tricom Unggul University selected through a purposive sampling technique. Data collection was conducted through a questionnaire and analyzed using SPSS version 25 with validity and reliability tests, as well as simple linear regression. The results showed that the research instrument was valid and reliable (Cronbach's Alpha X = 0.907; Y = 0.906). The regression results showed that the use of AI had a significant effect on student innovation with an R² value of 0.158 and a significance of p = 0.002. In conclusion, the use of AI has a positive contribution in encouraging student innovation, although some aspects still require a deeper practical approach. These findings can be the basis for the development of an adaptive and innovative technology-based entrepreneurship curriculum. Keywords: AI; entrepreneurship; digital; innovation; learning Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh pemanfaatan artificial intelligence (AI) dalam pembelajaran kewirausahaan digital terhadap peningkatan inovasi mahasiswa. Latar belakang penelitian ini didasarkan pada perkembangan pesat teknologi AI dan penerapannya dalam pendidikan tinggi, khususnya dalam mendukung kreativitas dan pengembangan ide bisnis mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif dengan variabel independen Pemanfaatan AI dan variabel dependen Inovasi Mahasiswa. Sampel penelitian terdiri dari 60 mahasiswa Universitas Mahkota Tricom Unggul yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dan dianalisis menggunakan SPSS versi 25 dengan uji validitas, reliabilitas, serta regresi linear sederhana. Hasil penelitian menunjukkan bahwa instrumen penelitian valid dan reliabel (Cronbach's Alpha X=0.907; Y=0.906). Hasil regresi menunjukkan bahwa pemanfaatan AI berpengaruh signifikan terhadap inovasi mahasiswa dengan nilai R² sebesar 0.158 dan signifikansi p=0.002. Kesimpulannya, pemanfaatan AI memberikan kontribusi positif dalam mendorong inovasi mahasiswa, meskipun sebagian aspek masih memerlukan pendekatan praktis yang lebih dalam. Temuan ini dapat menjadi landasan bagi pengembangan kurikulum kewirausahaan berbasis teknologi yang adaptif dan inovatif. Kata kunci: AI; kewirausahaan; digital; inovasi; pembelajaran
Penerapan Augmented Reality Dalam Pengenalan Buah-Buahan Sebagai Media Pembelajaran Pada Sekolah Dasar Kartini Medan Nababan, Junerdi; Pasaribu, Sutrisno Arianto; Naibaho, Frainskoy Rio; Theodora, Eka Martyna; Banuari, Nidya
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13732

Abstract

Augmented Reality (AR), adalah teknologi dengan konsep menggabungkan dimensi dunia nyata dengan dimensi dunia maya yang di tampilkan secara realtime. Smartphone memungkinkan pengembangan aplikasi Augmented Reality dengan murah serta dapat diakses oleh banyak pengguna. Augmented Reality dapat dimanfaatkan dalam berbagai bidang salah satunya adalah sebagai sarana pendidikan untuk anak–anak.Augmented Reality dapat digunakan untuk menciptakan sebuah lingkungan pembelajaran yang lebih interaktif dimana anak–anak dapat berinteraksi langsung dengan objek dunia maya sehingga anak–anak pun dapat bermain sambil belajar. Augmented Reality yang ditujukan kepada para guru dan orang tua sebagai alat pembelajaran untuk anak–anak usia dini. Aplikasi ini dibuat dengan Unity sebagai media pembuatan desainnya dan Vuforia SDK sebagai penyimpanan database markernya yang nanti nya saling berhubungandan berbasis Android. Aplikasi pengenalan jenis buah-buahan berbasis Augmented Reality dapat membaca marker pada kertas cetakan maupun kartu–kartu pengenalan jenis buah-buahan yang akan menampilkan model 3 dimensi di layar perangkat Android.
PENGARUH PENGALAMAN DOSEN DAN FASILITAS KULIAH TERHADAP MINAT BELAJAR MAHASISWA DI UNIVERSITAS MAHKOTA TRICOM UNGGUL Syahfendy, Harman; Novirsari, Emma; Theodora, Eka Martyna
Jurnal Mahkota Bisnis (Makbis) Vol 4 No 1 (2025): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v4i1.78

Abstract

This study aims to determine the effect of Lecturer Experience and Lecture Facilities on Student Learning Interest at Mahkota Tricom Unggul University. This study uses a quantitative method with a survey method involving 335 people as respondents from the population and a sample of 77 people using the Slovin formula. The results of the study indicate that lecturer experience has a positive and significant effect on student learning interest, seen from the lecturer experience figure (0.000) which is smaller than the alpha 5% (0.05) or t count 3.879 > t table 1.992. The results of the study of the lecture facility variable have a positive and significant effect on student learning interest, reviewed from the figures, namely the lecture facility variable (0.000) which is smaller than the alpha 5% (0.05) or t count 4.088 > t table 1.992. From the results of the coefficient of determination, it is explained that the learning interest of Mahkota Tricom Unggul University students is caused by lecture facilities and lecturer experience by 39.7%, the remaining 60.3% is influenced by other variables not examined in this study.
Co-Authors Amin Hou Arsyaf Tampubolon Dwita Sakuntala Frainskoy Rio Naibaho Gani, Petrus Kusnadi Mipo, Mipo Nababan, Junerdi Nidya Banuari Novirsari, Emma Pasaribu, Sutrisno Arianto Sianturi, Andry Sevchenko Gatuso Sibarani, Hendra Jonathan Syahfendy, Harman