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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Majalah Ilmiah Warta Dharmawangsa Community Engagement and Emergence Journal (CEEJ) STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Journal of Artificial Intelligence and Engineering Applications (JAIEA) International Journal Of Economics Social And Technology Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Advanced Research (IJAR) Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis
Sibarani, Hendra Jonathan
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Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PENGARUH PROMOSI DAN SALURAN DISTRIBUSI TERHADAPKEPUTUSAN PEMBELIAN MINYAK RAMBUT POMADE MEREK GATSBY PADA PT ASIA PARAMITA INDAH MEDAN Taslim, Fernando; Jesy, Jesy; Sibarani, Hendra Jonathan; Siregar, Melinda
Aksara Public Vol 3 No 3 (2019): Agustus (2019)
Publisher : EDUTECH CONSULTANT

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Keputusan pembelian merupakan keinginan yang dihasilkan ketika konsumen secara sadar memilih salah satu di antara tindakan alternatif yang ada. Keputusan pembelian pada penelitian ini dipengaruhi oleh promosi dan saluran distribusi. Populasi pada penelitian ini sebanyak 173 toko dan dengan menggunakan rumus slovin diperoleh sampel sebanyak 121 toko. Teknik pengambilan sampel dengan menggunakan simple random sampling. Metode pengumpulan data dengan wawancara, kuesioner dan studi dokumentasi. Hipotesis secara parsial dan simultan diperoleh bahwa variabel promosi dan distribusi secara parsial dan simultan berpengaruh positif dan signifikan terhadap variabel keputusan pembelian dengan menggunakan perbandingan nilai thitung > ttabel dan Fhitung > Ftabel.
PENGARUH KOMUNIKASI PEMASARAN, MOTIVASI PELANGGAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN CPO PADA PT MULIA TANI JAYA Yoewono, Fandy; Kosasih, Rico; Sibarani, Hendra Jonathan
Jurnal Warta Dharmawangsa Vol 14, No 3 (2020)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v14i3.835

Abstract

Pengaruh Brand Trust, Persepsi Konsumen Dan Saluran Distribusi Terhadap Keputusan Pembelian Produk Mobil Merek Honda Di PT. Deli Kencana Medan Idk 1 Sinambela, Benni Eden; Zay, Frangky; Simatupang, Okapril; Franzella Pinem, Sony; Lawolo, Yoko Alex Bio; Simbolon, Viktor; Sibarani, Hendra Jonathan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 2 (2020): JMBI UNSRAT Volume 7 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i3.31233

Abstract

Abstract :   Brand trust is the main thing in purchasing decision making, and this is followed by consumer perceptions and how the process of distribution channels that consumers expect after purchasing Honda car products at the company. The research approach used is quantitative research. The population in the study was 150 respondent and using the Slovin formula obtained a sample of 109. The sampling technique used simple random sampling. Methods of data collection by interview, questionnaire and documentation study. The hypothesis partially and simultaneously has a positive and significant effect on purchasing decisions by using a comparison of the value of tcount> ttable> and Fcount> Ftable.Abstrak:  Kepercayaan merek merupakan hal yang utama dalam pengambilan keputusan pembelian, dan hal tersebut diikuti dengan persepsi konsumen dan bagaimana proses saluran distribusi yang diharapkan konsumen setelah melakukan pembelian produk mobil merek Honda di perusahaan. Pendekatan penelitian yang digunakan adalah penelitian kuantitatif. Populasi pada penelitian sebanyak 150 responden dan dengan menggunakan rumus slovin diperoleh sampel sebanyak 109. Teknik pengambilan sampel dengan menggunakan simple random sampling. Metode pengumpulan data dengan wawancara, kusioner dan studi dokumentasi. Hipotesis secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian dengan menggunakan perbandingan nilai thitung > ttabel > dan Fhitung > Ftabel.Keywords:  Brand Trust, Consumer Perception, Distribution Channels, Consumer Decisions 
PENGARUH KEMUDAHAN PENGGUNAAN APLIKASI ONLINE, FITUR LAYANAN DAN PROMOSI CASH BACK OVO TERHADAP MINAT BELANJA MASYARAKAT DI KOTA MEDAN Rinta, Nyswee Alda; Salas, Mario; Sibarani, Hendra Jonathan

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.747 KB) | DOI: 10.31955/mea.v5i2.1253

Abstract

Penelitian ini dilakukan terkait dengan era sekarang ini dimana teknologi sudah sangat maju dan canggih, semua dapat dilakukan dengan mudah dan praktik terutama dibidangan Fintech (Financial Technology) atau yang biasa kita ketahui yaitu pembayaran secara online menggunakan aplikasi. Tujuan penelitian ini dilakukan untuk mengetahui pengaruh Kemudahan Penggunaan Aplikasi Online, Fitur Layanan dan Promosi Cashback OVO terhadap Minat Belanja Masyarakat di Kota Medan. Metode penelitian ini menggunakan pendekatan kuantitatif dengan penyebaran angket atau kuesioner kepada sebanyak 100 orang responden sebagai sampel pada penelitian ini. Hasil pengujian pada penelitian ini adalah bahwa secara parsial untuk variabel Kemudahan Penggunaan Aplikasi Online adalah thitung 3,992 > ttabel 1,290, untuk variabel Fitur Layanan thitung 4,522 > ttabel 1,290 dan Promosi Cashback thitung 5,593 > ttabel 1,290, maka dapat disimpulkan bahwa dari masing-masing variabel berpengaruh positif dan sifnifikan terhadap minat belanja masyarakat. Dari hasil uji F didapati hasil 350,565 > 2,70 berpengaruh positif dan signifikan terhadap minat belanja masyarakat di Kota Medan.
PENGARUH PENILAIAN PELANGGAN, PERSAINGAN HARGA, DAN TARIF LAYANAN TERHADAP KEPUTUSAN PELANGGAN PENGGUNA MODA TRANSPORTASI BERBASIS ONLINE DI KOTA MEDAN Sitorus, Samuel; Munthe, Andreas; Sembiring, Adelia Br; Manurung, Dewi Ratna Sari Br; Sibarani, Hendra Jonathan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i2.2137

Abstract

Skripsi ini berjudul: Pengaruh Penilaian Pelanggan, Persaingan Harga, dan Tarif Layanan Terhadap Keputusan Pelanggan Pengguna Moda Transportasi Berbasis Online di Kota Medan. Penelitian ini bertujuan untuk mengetahui pengaruh keputusan pelanggan dalam menggunakan tranportasi online khususnya di kota Medan. Populasi yang diambil adalah masyarakat Medan Helvetia yang berjumlah 164.910 orang. Penelitian ini menggunakan pendekatan kuantitatif dengan cara pengambilan sampel menggunakan rumus slovin yang dimana membutuhkan 100 responden untuk penelitian ini. Hasil penelitian ini adalah jika menggunakan uji parsial diperoleh nilai persepsi memiliki nilai Thitung. Nilai Thitung penilaian pelanggan berjumlah 0.227 > T tabel 1.66105 lalu jumlah nilai signifikan 0.821 > 0.1 yang akhirnya membuat nilai Ha diterima, artinya penilaian pelanggan mempengaruhi keputusan pelanggan dalam menggunakan transportasi online. Nilai T hitung persaingan harga berjumlah 3.320 > T tabel 1.66105 lalu jumlah signifikannya 0.001 < 0.1 akhirnya membuat Ha diterima, artinya persaingan harga mempengaruhi keputusan pelanggan. Nilai Thitung tarif layanan berjumlah 4.680 > T tabel 1.66105 lalu jumlah nilai signifikan 0.000 < 0.1, yang berarti ini menunjukkan tarif layanan mempengaruhi keputusan pelanggan. Sedangkan menggunakan uji simultan nilai Fhitung sebesar (97.310) > Ftabel sebesar (2.14) dengan nilai signifikan 0.000 < 0.1. Keputusan pelanggan, terhadap tarif layanan, penilaian pelanggan dan persaingan harga mempengaruhi terhadap keputusan pelanggan.
The Effect of Personal Selling, Premium Prices, and Income Levels on Interest in Buying Insurance Products in (Case Study on Millennial Generation and Gen-Z in Medan City) Pakpahan, Belsasar; Batubara, Jastin Yehezkiel; Sembiring, Brema; Sibarani, Hendra Jonathan; Sipayung, Sari Mariahma Nova
International Journal Of Economics Social And Technology (IJEST) Vol. 2 No. 3 (2023): September 2023
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v2i3.322

Abstract

One of the things that can minimize the risk to life is to have insurance because insurance provides benefits to people's lives by reducing the assets that must be set aside to cover losses from various other risks obtained. Personal selling is a benchmark for assessing the company to give customers confidence in the insurance products owned by the company. In addition, the premium price is the determination of customers purchasing insurance products with the level of income as an assessment of the customer's ability to have protection from the risks of life. This research uses a quantitative approach with a sample of 100 respondents. Data analysis in this study used SmartPLS 4.0. Hypothesis testing with the PLS approach is carried out in two stages, namely testing the outer model and the inner model. The results showed that personal selling has a positive and significant effect on purchase intention, the premium price has no significant effect on purchase intention, income level has a negative and significant effect on purchase intention, and personal selling, premium price, and income level simultaneously have a positive and significant effect on purchase intention in Millennial Generation and Gen-Z in Medan City
The Effect of Digitalization, Advertising Attractiveness and Product Variety on Community Purchasing Decisions on MSME Products in Medan City Cristofer, Alfonco Frans; Pandia, Renata Gitara; Rindorindo, Restika; Sibarani, Hendra Jonathan; Simanjuntak, Owen de Pinto
International Journal Of Economics Social And Technology Vol. 2 No. 3 (2023): September 2023
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v2i3.325

Abstract

The failure of existing product variations can be caused by an undeveloped brand image among consumers, lack of consumer confidence, decreased product desirability, and deviation of the wrong product due to incorrect analysis, because many consumers do not know the existing products in meeting consumer needs. This research uses quantitative methods, with descriptive analysis techniques and is explanatory research with a sample of 100 respondents. Data analysis in this study used the SPSS. The results showed that the Sig value to influence digitalization on purchasing decisions is 0.003 < 0.05 and the tcount value is 3.044 > ttable 1.985, the Sig value to influence the attractiveness of advertising on purchasing decisions is 0.017 < 0.05 and the tcount value (2.440) > ttable (1.985), the Sig value for influencing product variations on purchasing decisions is 0.017 < 0.05 and the tcount value (2.435)> ttable (1.985), it can be stated that product digitalization, attractiveness of advertising, product variety have a positive and significant effect on purchasing decisions
Analysis of the Impact of Digitalisation of Devices, Digitalisation of Platforms and Digitalisation of Media on Perceptions of Online Shopping among Millennials and Gen-Z in Medan City Sanjaya, Arif; Yurika, Yurika; Sibarani, Hendra Jonathan; Sipayung, Sari Mariahma Nova
International Journal Of Economics Social And Technology (IJEST) Vol. 3 No. 1 (2024): March 2024
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v3i1.428

Abstract

Digitalisation is currently one of the development and operation of a device, platform and media increasingly used by Millennials and Gen-Z to provide information or sell products. Product digitalisation is not only in marketing but also as a promotional medium to create consumption patterns of application users who are highly dependent on lifestyle changes and perceptions of online shopping applications. In this study using quantitative methods are research based on the philosophy of positivism, used to research on specific populations and samples. This study used 100 samples from Medan Helvetia district using cluster sampling method. The results of this study show that the digital devices have a positive and significant influence on the perception of online shopping, the platform digitalisation does not have a positive and significant influence on the perception of online shopping, the media digitalisation has a positive and insignificant influence on the perception of online shopping among millennials and gen-z in Medan City. Digitalisation in online shopping applications has a huge impact on the perception of online shopping application users because the information obtained becomes faster and there is an increase in customer consumptive patterns
Effectiveness Of Online Transport Services: Service Attitude, Timeliness, And Price Appropriateness On Online Transport User Decisions In Medan City Sianturi, Andry Sevchenko Gatuso; Sibarani, Hendra Jonathan; Theodora, Eka Martyna
International Journal Of Economics Social And Technology (IJEST) Vol. 3 No. 1 (2024): March 2024
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v3i1.431

Abstract

Online transport services are one of the means of transport that has a level of comfort and safety that is in great demand today. Innovation in systems and services is one of the main attractions for application users to choose and use online transportation applications as a means of transportation that has affordability, service attitude and timeliness. In this study using quantitative methods, quantitative methods are research based on the philosophy of positivism, used to research on certain populations and samples. This study used 100 samples from Medan Labuhan District, using the cluster sampling method. The results of this study indicate that the service attitude variable has a t-statistics value of 6.249 > 1.66 and a p-value of 0.000, so service attitude has a positive and significant influence on decisions to use online transportation in Medan City. The timeliness variable has a t-statistics value of 0.784 < 1.66 and a p value of 0.433, so the timeliness does not have a positive and insignificant effect on the decision to use online transportation in Medan City, while the price appropriateness variable has a t-statistics value of 2.589 > 1.66 and a p value of 0.010, so the price suitability has a positive and significant effect on the decision to use online transportation in Medan City. With an Adjusted R. Square of 0.482 which can be interpreted that the variation in the online transportation usage decision variable can be explained by the service attitude variable, timeliness and price appropriateness by 48.2%, while the remaining 51.8% is explained by other variables outside of the variables studied
MSMEs and the Role of Technology in Achieving Business Sustainability Sinuhaji, Frans Gidion; Sibarani, Hendra Jonathan; Pakpahan, Victor Maruli
Journal of Artificial Intelligence and Engineering Applications (JAIEA) Vol. 4 No. 1 (2024): October 2024
Publisher : Yayasan Kita Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59934/jaiea.v4i1.724

Abstract

This study investigates the impact of Artificial Intelligence (AI) and Financial Technology (FinTech) on business sustainability among Micro, Small, and Medium Enterprises (MSMEs) in Medan City. Employing an associative research approach, the study utilizes quantitative data derived from both primary and secondary sources. The analysis methods include descriptive statistical analysis and Structural Equation Modeling (SEM). The study's population consists of 100 MSMEs in Medan City, selected through accidental sampling. The findings demonstrate that the adoption of AI and FinTech positively and significantly influences business sustainability. The integration of these technologies enhances operational efficiency, supports faster growth, and ultimately strengthens the sustainability of MSMEs. This research highlights the critical role of digital innovation in driving the development and resilience of small businesses, emphasizing the need for broader adoption of AI and FinTech solutions in the MSME sector to foster long-term growth and competitiveness.
Co-Authors Arif Sanjaya Batubara, Jastin Yehezkiel Bayu Pranata, Bayu Cristofer, Alfonco Frans Debora Tambunan Dewi Rafiah Pakpahan Dona Pasaribu Franzella Pinem, Sony Hotama, Carla Jesy, Jesy Kosasih, Rico Lawolo, Yoko Alex Bio Manurung, Dewi Ratna Sari Br Munthe, Andreas Owen De Pinto Simanjuntak Pakpahan, Belsasar Pakpahan, Victor Maruli Pandia, Renata Gitara Permana, Jaka Rindorindo, Restika Rinta, Nyswee Alda Salas, Mario Sembiring, Adelia Br Sembiring, Brema Sianturi, Andry Sevchenko Gatuso Simatupang, Okapril Simbolon, Viktor Sinambela, Benni Eden Sinuhaji, Frans Gidion Sipayung, Sari Mariahma Nova Siregar, Melinda Sitorus, Samuel Tanedy, Shenny Florencia Taslim, Fernando Theodora, Eka Martyna Yoewono, Fandy Yurika, Yurika Zay, Frangky