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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Isna Amaliya
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Decision Sciences, Operations Research & Management Social Sciences

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Pengaruh Strategi Pemasaran, Kompetensi SDM, Pengelolaan Keuangan dan Sistem Informasi Akuntansi Dalam Meningkatkan Kinerja UMKM Indriyani, Dini; Gunawan Aji; Amalia Karimah; Pipit Fitriani; Isna Amaliya
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 2 (2023): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i2.1551

Abstract

UMKM have an important role in improving the economic sector in Indonesia. Increasing economic growth will also have an impact on the progress and welfare of business people or UMKM. The purpose of this study was to explore the influence of marketing strategy, human resource competence (HR), financial management and accounting information systems in improving the performance of UMKM. This study uses qualitative research methods by analyzing theory and the influence or relationship between the dependent and independent variables quoted from journals sourced from Google Scholar. This study shows that marketing strategy, human resource competence (HR), financial management, and accounting information systems (SIA) have a positive effect on the performance of UMKM.
Co-Authors Amalia Karimah Dini Indriyani, Dini Gunawan Aji Pipit Fitriani