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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Intellektika: Jurnal Ilmiah Mahasiswa
Nurullia Rizkyani
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Pengalaman Pembelian Online, Kualitas Layanan dan Kepercayaan Terhadap Kepuasan Konsumen E-commerce Shopee di Kecamatan Giriwoyo Kabupaten Wonogiri Nurullia Rizkyani; Singgih Purnomo; Esti Dwi Rahmawati
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4220

Abstract

Electronic commerce or what is usually called e-commerce is a term used to describe the transaction process for products, services and information carried out using the Internet. With increasingly advanced e-commerce services, consumers can more easily access and order products from various places easily and quickly. This causes many companies to compete to create quality e-commerce services that consumers can trust in order to make things easier and add value to the product or company. This research aims to determine and analyze the influence of online purchasing experience, service quality, and trust on Shopee e-commerce consumer satisfaction in Giriwoyo District, Wonogiri Regency. The population in this research is Shopee e-commerce consumers in Giriwoyo District. This research used purposive sampling as a sampling technique, the number of samples obtained was 100 respondents. The results of this research show that Online Purchasing Experience (X1) has a positive and significant effect on Consumer Satisfaction, Service Quality (X2) has a positive and significant effect on Consumer Satisfaction, Trust (X3) has a positive and significant effect on Consumer Satisfaction, and Experience Online Purchasing, Service Quality and Trust together have a positive and significant effect on Consumer Satisfaction in Giriwoyo District, Wonogiri Regency.
Pengaruh Iklan, Citra Merek Dan Harga Terhadap Minat Beli Produk Le Minerale Ismi Munfarida; Nurullia Rizkyani; Rayhan Gunaningrat
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 2 No. 1 (2024): Januari : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v2i1.800

Abstract

This research was conducted to determine and explain the influence of advertising, brand image and price on interest in purchasing Le Minerale products. The research was carried out by distributing questionnaires online using Google Form. This research uses quantitative methods, the population in this research is consumers who use Le Minerale products in the Greater Solo area with a sample size of 105 respondents. The research was carried out with the help of the SPSS 27.0 application as a tool for calculating data obtained using 4 variables, the independent variable is advertising, brand image and price, while the dependent variable is purchase interest. The analysis used in this research is the classical assumption test, multiple linear regression and hypothesis testing. The results of the F Test research obtained a calculated F value of 13.139 > 2.460 with a significance value of 0.000 < 0.05 so it can be concluded that advertising, brand image and price simultaneously influence purchasing interest.
Co-Authors Esti Dwi Rahmawati Ismi Munfarida Rayhan Gunaningrat Singgih Purnomo