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All Journal Al-Ittishol : Jurnal Komunikasi dan Penyiaran Islam MDP Student Conference
Anugrahni, Sisilia
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media

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Investigasi Dampak Shopping Motivation Pada Generasi Z Pengguna Smartphone Merek iPhone di Kota Samarinda Anugrahni, Sisilia; Bharata, Wira; Arsyad, Annisa Wahyuni; Andriana, Ana Noor
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7436

Abstract

This study aims to determine whether utilitarian motivation and hedonic motivation can affect satisfaction which later leads to the loyalty attitude of generation Z iPhone brand smartphone users in Samarinda City. This research is a type of quantitative research with associative methods. The population in this study is generation Z who use iPhone smartphones in Samarinda City. The sample was obtained using accidental sampling technique and using data analysis techniques in the form of Structural Equation Modeling (SEM)-PLS method. Based on the results of the study, it shows that hedonic motivation has a significant effect on customer satisfaction and loyalty. While utilitarian motivation only has a significant effect on customer satisfaction, it has no significant effect on customer loyalty.
Tinjauan Etika terhadap Konten Podcast Deddy Corbuzier Episode Bersama Agung Karmalogy Ratnasari, Evita; Anugrahni, Sisilia; Syakira, Aliyah; Junaedi, Fajar
Al-Ittishol: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2024): Al-Ittishol: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Prodi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51339/ittishol.v5i1.1539

Abstract

Abstrak. Podcast berbentuk audio visual kini semakin populer. Hal tersebut membuat para pembuat konten semakin bebas dalam mengekspresikan obrolan mereka dan disebarkan ke publik. Adanya perkembangan tersebut tak lepas dari pelanggaran-pelanggaran etika yang terjadi dalam media sosial. Penelitian ini bertujuan untuk mengeksplorasi pelanggaran etika komunikasi dalam media sosial di konten Podcast Deddy Corbuzier episode bersama Agung Karmalogy. Penelitian dilakukan melalui pendekatan kualitatif dengan teknik analisis konten. Peneliti menyelidiki terkait pelanggaran etika yang terjadi dalam konten Podcast Deddy Corbuzier episode bersama Agung Karmalogy. Hasil penelitian menunjukkan bahwa adanya bentuk pelanggaran terhadap etika moralitas sosial. Temuan ini memberikan wawasan tentang pentingnya etika moralitas sosial dalam kehidupan bermasyarakat. Kata kunci : Etika Komunikasi, Youtube, Media Sosial, Podcast Abstract. Audio-visual Podcasts are now increasingly popular. It gives content creators more freedom to express and distribute their chats to the public. This development cannot be separated from ethical violations that occur on social media. This research explores violations of communication ethics in social media in Deddy Corbuzier's Podcast episode with Agung Karmalogy. The study was conducted using a qualitative approach with content analysis techniques. Researchers are investigating ethical violations in the Deddy Corbuzier Podcast episode with Agung Karmalogy. The research results show some forms of violations of social morality and ethics. These findings provide insight into the importance of social morality ethics in social life. Keywords: Communication Ethics, YouTube, Social Media, Podcast
Co-Authors Andriana, Ana Noor Arsyad, Annisa Wahyuni Fajar Junaedi Ratnasari, Evita Syakira, Aliyah Wira bharata