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All Journal Jurnal Penelitian Pendidikan, Psikologi Dan Kesehatan (J-P3K) MDP Student Conference
Vinanda, Vinanda
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Nursing Public Health Social Sciences

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Journal : MDP Student Conference

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Pengaruh Kualitas Produk, Kualitas Pelayanan Terhadap Keputusan Pembelian Di Foodcourt Le Garden PIM Vinanda, Vinanda; Juwita, Ratna
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7437

Abstract

This research aims to see the effect of product quality and service quality on purchasing decisions at the Le Garden Palembang Indah Mall food court partially and simultaneously. The sample of this research is consumers who buy at the Le Garden Palembang Indah Mall Food Court totaling 398 respondents. Data analysis techniques use instrument feasibility tests, linear regression analysis, hypotension tests, R2 tests. This data was processed using IBM SPSS 25 software. The results of this research state that product quality and service quality have a partial and simultaneous positive and significant effect on purchasing decisions.
Co-Authors Prapanca, Cherin Ratna Juwita Rianda Elvinawanty Stephanie Stephanie Syamantha, Arbana