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All Journal Jurnal Abdimas Akademika KIC
Kuherawati, Jelvi Tri
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PELATIHAN DAN PENDAMPINGAN PEMASARAN PRODUK DAUR ULANG SAMPAH PADA BANK SAMPAH MELATI KOTA KEDIRI ernestivita, gesty; Kusumaningtyas, Dian; Hakimah, Ema Nurzainul; Kuherawati, Jelvi Tri; Fatiha, Chandra Dwi
Jurnal Abdimas Akademika Vol. 4 No. 02 (2023): Edisi Desember 2023
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

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Abstract

Dalam upaya mendukung pembangunan berkelanjutan melalui pengolahan sampah yang menjadi masalah besar di dunia saat ini, Bank Sampah Melati melakukan produksi daur ulang sampah menjadi produk yang memiliki nilai guna dan nilai jual. Upaya ini belum optimal karena pemasaran masih sangat terbatas dan belum menggunakan platform online. Melalui kegiatan pengabdian kepada masyarakat ini, tim memberikan pelatihan dan pendampingan mulai dari pembuatan media sosial, pembuatan akun shopee, pelatihan foto produk dan pembuatan konten pemasaran, serta pelatihan perumusan strategi pemasaran. Dari kegiatan ini dapat meningkatkan ketrampilan pengurus dalam pemasaran produk secara online sehingga dapat meningkatkan pemasaran produk dan menambah pendapatan Bank Sampah yang secara otomatis juga meningkatkan kesejahteraan nasabah Bank ampah Melati.
Analysis of Management Students' Interest at UNP Kediri in Participating in the MBKM Program Kuherawati, Jelvi Tri
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/11evyw03

Abstract

The purpose of the study: This research aims to analyze the interest of management students in participating in the MBKM (Merdeka Belajar Kampus Merdeka) program and to identify the factors influencing their interest. Design/Method/Approach:x This study employs a qualitative research methodology with a phenomenological approach to explore the factors that drive management students' interest in the MBKM program. Research Findings: The study reveals a positive response among UNP Kediri management students toward the MBKM program, as evidenced by their enthusiasm, knowledge acquisition, and active participation. Key factors influencing this interest include: Driving Factors:Internal Factors: The desire for course credit recognition and financial assistance provided by some MBKM programs. External Factors: The opportunity to gain work experience. Constraint Factors: Internal Factors: Students' personal responsibilities outside their academic commitments and a lack of confidence due to inadequate resources and setbacks experienced by previous participants. External Factors: Limited access to information, particularly regarding registration deadlines. Theoretical/Originality contribution: This study contributes to the understanding of factors influencing student interest in the MBKM program, providing a framework for analyzing similar educational initiatives. Practitioner/Policy Implications: : The findings can guide the MBKM coordinator team at the UNP Kediri Management Study Program in delivering clear and efficient communication tailored to students' needs. Research limitations: The study's scope is constrained by a limited timeframe and a small number of informants. Research limitations: limited time span and informants
Co-Authors Dian Kusumaningtyas, Dian Ema Nurzainul Hakimah, Ema Nurzainul Fatiha, Chandra Dwi GESTY ERNESTIVITA