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All Journal ALMUJTAMAE: Jurnal Pengabdian Masyarakat Jurnal Gici Jurnal Keuangan dan Bisnis conomics Learning Experience & Social Thinking Education Journal
Sitanggang, Jhonson
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Economics, Econometrics & Finance

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LAPOR EFEKTIVITAS KINERJA KEUANGAN (Studi Kasus Pada PT Indofood CBP Sukses Makmur Tahun 2020 – 2022 ) Mei; Musfitria, Anessa; Sitanggang, Jhonson; Septiani, Ayu
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 16 No 1 (2024): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v16i1.240

Abstract

This research aims to see how the company's performance is measured using financial ratios, most of the figures ar obtained from cash flow statement reports. The cash flow statement report shows a process of moving cash in and out of a company which is prepared to show changes in cash during a period. This research used 8 ratios and financial reports for 3 years. This results show that for 3 years the company experienced fluctuations in financial performance.
ANALISIS STRATEGI PENINGKATAN KUALITAS MENGGUNAKAN MATRIKS SWOT (STUDI KASUS PT CITRA ABADI SEJATI BOGOR) Sitanggang, Jhonson; Heirunissa; Sakti Gulo, Masni
Economics Learning Experience & Social Thinking Education Journal Vol 5 No 1 (2025): ELESTE : Economics Learning Experience & Social Thinking Education Journal
Publisher : LPPM GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/eleste.v5i1.299

Abstract

Perusahaan agar dapat berkembang dan dapat bertahan hidup harus mampu menghasilkan produk barang dan jasa dengan mutu yang lebih baik, harganya lebih murah, promosi lebih efektif, penyerahan barang ke konsumen lebih cepat dan dengan pelayanan yang lebih baik apabila dibandingkan dengan para pesaingnya. Penelitian ini bertujuan untuk mengetahui dan menganalisis strategi peningkatan kualitas pada PT Citra Abadi Sejati Bogor. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pengumpulan data menggunakan kuesioner dan wawancara. Pengolahan data menggunakan analisis data Internal Factor Evaluation (IFE), Eksternal Factor Evaluation (EFE), matriks Internal dan Eksternal (IE) dan analisis SWOT. Hasil penelitian menunjukkan bahwa terdapat 5 faktor internal kekuatan, yaitu (1) Lokasi strategis, (2) Produk berkualitas, (3) Produk selalu mengikuti trend, (4) Harga terjangkau, dan (5) Tempat nyaman dan bersih, sedangkan kelemahan yang dimiliki PT Citra Abadi Sejati Bogor terdiri dari 4 faktor, yaitu (1) Kualitas SDM, (2) Promosi di media sosial, (3) Variasi produk, dan (4) Kelengkapan Fasilitas. Adapun peluang yang dapat dimanfaatkan oleh PT Citra Abadi Sejati Bogor terdiri dari 6 faktor yaitu (1) Peningkatan jumlah penduduk, (2) Dukungan pemeritah, (3) Perkembangan tekonlogi, (4) Budaya membeli baju baru, (5) Industri garmen yang terus berkembang, dan (6) Gaya hidup masyarakat. Sedangkan ancaman bagi PT Citra Abadi Sejati Bogor terdiri dari 5 faktor yaitu: (1) Inflasi, (2) Barang substitusi, (3) Pendatang baru sejenis, (4) Tuntutan pelanggan, dan (5) Situasi perekonomian global. Berdasarkan matriks IFE menghasilkan skor sebesar 2,78 dan EFE dengan skor sebesar 2,72, dan hasil dari matriks IE PT Citra Abadi Sejati Bogor berada pada kuadran V, yaitu Hold and Maintain. Dari hasil analisis SWOT diperoleh beberapa strategi yaitu strategi S-O : mempertahankan kekuatan yang dimiliki serta memanfaatkan perkembangan teknologi dan industri garmen yang terus berkembang, strategi W-O : menggiatkan promosi di media sosial dengan memanfaatkan perkembangan teknologi, strategi S-T : meningkatkan kontrol atas kekuatan yang dimiliki dalam menghadapi pesaing agar pelanggan tetap bertahan, dan strategi W-T : melakukan pelatihan tenaga kerja untuk meningkatkan kualitas karyawan.
Business Model Canvas Training to Improve Management Capacity of Salma Frozen Food MSMEs Heirunissa; Sitanggang, Jhonson; Maulida, Siti Anshori; Octaviani, Siti Nurani; Oci, Siti Nur
ALMUJTAMAE: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Desember
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/almujtamae.v5i3.21366

Abstract

The Business Model Canvas (BMC) is a strategic framework that enables MSMEs to holistically visualize, design, and test their business models. Although the BMC is widely recognized, its implementation among MSMEs is often hampered by limited understanding and resources. Therefore, this PKM activity focuses on how structured mentoring can bridge this gap. The partner was the owner of Roti Canai Ka Salma Frozen Food, using a participatory approach involving frozen food business owners in the target area. The methods used included an implementation workshop, socialization, and mentoring, which compared the management conditions of Ka Salma Frozen Food, including understanding market segments, value propositions, revenue streams, and cost structures, before and after mentoring. The results of the activity showed that partners who initially lacked understanding of business planning were now able to identify critical elements of BMC, manage resources, and develop marketing and product diversification strategies more effectively. The socialization and workshop on BMC implementation significantly improved the understanding and management capacity of MSMEs. Participants were able to identify and map their business elements more clearly, moving from a previously undirected to a more structured one. This improvement is not limited to theoretical aspects but is also evident in the ability of MSMEs to make strategic decisions, such as product diversification or more appropriate pricing. Thus, BMC training has proven to be an effective tool for empowering MSMEs to face business challenges and increase competitiveness.
Co-Authors Ayu Septiani, Ayu Heirunissa Maulida, Siti Anshori Mei Musfitria, Anessa Oci, Siti Nur Octaviani, Siti Nurani Sakti Gulo, Masni