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All Journal Salimiya : Jurnal Studi Ilmu Keagamaan Islam
Ninik Arianti
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Persepsi Konsumen Terhadap Penggunaan Jasa Gojek M. Soleh Mauludin; Dewi Ratnawati; Ninik Arianti; Melina Dwi Pryastara; Vivi Adelia Novitawati
Salimiya: Jurnal Studi Ilmu Keagamaan Islam Vol 3 No 1 (2022): Salimiya
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian kepada Masyarakat (LP3M) IAIFA Kediri

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Abstract

This study aims to find out and analyze consumer perceptions of using Go-Jek services. Using a qualitative approach, consumer behavior theory, and research objects in Kediri, this study resulted in the conclusion that the perception or process that causes a consumer to use Gojek services depends on the stimuli received by the consumer. Every consumer has different motivations and reasons to use Gojek's services. The biggest stimulus that causes the emergence of consumer perception is that Gojek offers attractive promos, where the percentage of those who choose it is 43%.
Co-Authors Dewi Ratnawati M. Soleh Mauludin Melina Dwi Pryastara Vivi Adelia Novitawati