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Mulyana, Helmi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Optimalisasi Intellectual Capital terhadap Kinerja UMKM Kuliner Dimedasi Innovation Capability Mulyana, Helmi; Yuniarsih, Tjutju; Hadijah, Hady Siti
Jurnal MANAJERIAL Vol 23, No 1 (2024): Manajerial Volume 23 No. 1
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v23i1.68319

Abstract

Di era informasi, intellectual capital merupakan hal penting dan memiliki nilai ekonomi yang mendorong profitabilitas dan keberlanjutan Usaha Mikro Kecil dan Menengah (UMKM). Permasalahan utama yang dihadapi adalah belum semua pelaku UMKM melek teknologi digital yang berkembang di era industri 4.0. Tujuan penelitian ini untuk mengetahui peran innovation capability dalam memediasi pengaruh optimalisasi intellectual capital terhadap kinerja UMKM. Metode penelitian yang digunakan deskriptif verifikatif dengan pendekatan kuantitatif. Unit analisis melibatkan 103 UMKM kuliner yang tersebar di Kota Bandung, dengan menggunakan teknik cluster random sampling. Hasil analisis deskriptif, intellectual capital dan innovation capability termasuk ke dalam kategori cukup, sedangkan kinerja UMKM berada di kategori rendah. Hasil analisis perhitungan Sobel menunjukkan bahwa innovation capability memediasi pengaruh optimalisasi intellectual capital terhadap kinerja UMKM. Namun, secara parsial ternyata intellectual capital berpengaruh negatif signifikan terhadap kinerja UMKM, sedangkan innovation capability berpengaruh positif signifikan terhadap kinerja UMKM. Artinya dalam pengelolaan UMKM, pemilik/pimpinan mengalami hambatan yang berdampak pada ketidaksejajaran/ketidaksinergian dalam mengoptimalkan intellectual capital yang disebabkan kurangnya kompetensi dalam memanfaatkan peluang.
PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND IMAGE DAN MODERASI NEGATIVE PUBLICITY Mulyana, Helmi; Hurriyati, Ratih; Kurniawan, Asep; Widjajanta, Bambang
Image : Jurnal Riset Manajemen Vol 11, No 2 (2022): IMAGE : Jurnal Riset Manajemen, November 2022
Publisher : Universitas Pendidikan Indonesia

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Abstract

The existence of industrial technology 4.0 plays a big role in aspects of human life. One of them is the increasing role of the internet in daily activities to find product/service information and social media to promote it. The low public interest in buying indicates that the competitiveness of Indonesian local cosmetic products is still lacking. The purpose of this study was to determine the description and influence of the celebrity endorser, purchase intention, and brand image variables. This research is descriptive verification with a quantitative approach. The research sample was 100 female respondents. The sampling technique used is purposive sampling. The results showed that the celebrity endorser was in the fairly strong category, the brand image in the strong category, purchase intention in the fairly high category. Data analysis shows that there is a significant positive effect of the celebrity endorser, purchase intention, and brand image variables either directly or indirectly. The role of brand image in mediating the influence of celebrity endorsement on purchase intention shows that entrepreneurs of local cosmetic products must be able to manage and provide strategies for the sustainability of local cosmetic products. It aims to attract attention/attraction so that consumer buying interest increases.
Peran Perencanaan SDM dan Pengarahan Dalam MSDM Strategik: Dampaknya Terhadap Produktivitas Karyawan Dengan  Keterlibatan Karyawan Sebagai Mediasi Nardo, Rio; Prayoga, Widi; Mulyana, Helmi; Yuniarsih, Tjutju
Bahtera Inovasi Vol 9 No 1 (2025): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v9i1.7394

Abstract

This study aims to look at the role of HR planning and direction in strategic HRM on employee productivity with employee engagement as mediation. This research is a correlational (associative) research with a quantitative approach. The data in this study were obtained using a questionnaire method. The data used is primary data. This study used 110 respondents as the research sample. The results of this study are that HR planning has an insignificant effect on employee productivity of Tour and Travel Companies in West Sumatra. Employee direction has a significant effect on employee productivity of Tour and Travel Companies in West Sumatra. Employee involvement mediates the effect of HR planning on employee productivity of Tour and Travel Companies in West Sumatra. Employee involvement mediates the effect of direction on employee productivity. Employee involvement has a positive and significant effect on employee productivity of tour and travel companies in West Sumatra. The employee involvement variable has the highest direct effect of 46.92% on productivity. This means that employee involvement in Tour and Travel Companies in West Sumatra can contribute the most compared to other variables to increase productivity.
Co-Authors Asep Kurniawan Bambang Widjajanta, Bambang Hady Siti Hadijah, Hady Siti NARDO, RIO Prayoga, Widi Ratih Hurriyati Tjutju Yuniarsih, Tjutju