Claim Missing Document
Check
Articles

Found 4 Documents
Search

Role of Pop-Up Advertising and Sales Promotion on Customer Purchasing Decisions with Customer Satisfaction as a Mediating Variable Allfio Justin Zebaja Ristiand; Abdi, Antonius Surjo
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.747

Abstract

This research will contribute valuable insight into the role of pop-up advertising and sales promotions on customer purchasing decisions, with customer satisfaction as a mediating variable. The population of this study is the Indonesian population who are able and accustomed to using the Internet. This research uses a probability sampling method. The research method used by researchers is simple random sampling, namely members of a certain population, namely some Indonesian citizens who can use the internet and are familiar with pop-up advertisements and sales promotions, will be used as samples. The results of the research show that pop-up advertising has a direct and positive effect on customer satisfaction, sales promotions have a direct and positive effect on customer satisfaction, and show that pop-up advertising does not have a direct and positive effect on customer purchasing decisions. Sales promotion initiatives have a direct and beneficial effect. in increasing the overall level of customer satisfaction.
The Analysis of Water Meter Application with Approach of Overall Equipment Effectiveness in Municipal Waterworks Bali Ariadi, Gede; Abdi, Antonius Surjo; Putri , Christina Ari Pramono
KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) Vol. 12 No. 3 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/karmapati.v12i3.67047

Abstract

Companies in this globalization era face many problems. One of them is productivity, performance, and customer service. The companies must try to keep the quality. The Total Productive Maintenance (TPM) strategy is a system used to improve equipment quality based on a maintenanceapproach, which can be an effective solution. However, problems were occurring in the Municipal Waterworks business system due to Overall Equipment Effectiveness (OEE) which was not optimal. The solution must be to have an application system that can be used to measure and monitor the performance of water meter readers. This study used data focused on OEE, which began with TPM, which aimed to discover the problems in the maintenance of the municipal waterworks company. SPSS is software used to analyze data collection. SPSS data showed that the highest score is87.61 and 84.21 based on descriptive statistics for the maximum and average scores. This data indicates that OEE is an application vital to the company’s quality. Pearson correlation showed that the availability aspect gave more significant results than the performance and quality aspects.OEE provides benefits in developing equipment performance by analyzing equipment performance and effectively and efficiently checking six big losses. Therefore, the implementation of strategy production with TPM is a combination that provides benefits in a more flexible water meter system and customers who are satisfied with the service from company.
A Sustainable Supplier Selection Model: Integrating AHP and GRA for Enhanced Performance Evaluation Ariadi, Gede; Abdi, Antonius Surjo
Jurnal Ilmiah Akuntansi Vol 10 No 1 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jia.v10i1.85724

Abstract

This research aims to provide solutions to the problem of selecting fertilizer suppliers with the best performance in enhancing the sustainable supply chain (SSC) for organic farmers. The current limitation in supplier evaluation lies in the reliance on evaluators' subjective familiarity, which, while effectual or technical in some cases, carries inherent risks due to personal biases and the absence of systematic analysis. To address this, the study proposes an integrated model combining the Analytic Hierarchy Process (AHP) and Grey Relational Analysis (GRA). AHP is used to determine the relative importance of evaluation criteria based on expert judgment, while GRA evaluates supplier alternatives against these weighted criteria under uncertain conditions. This integrated approach enables more informed, robust, and justifiable decision-making in complex scenarios. The findings reveal that farmer groups tend to prioritize fertilizer suppliers who offer high product quality, with an emphasis on economic criteria such as production costs and crop profitability, as well as environmental criteria including material recycling and hygiene. In contrast, other suppliers focus more on social aspects, such as product safety, but often lack sensitivity toward the health impacts of non-organic fertilizers on farmers. Theoretically, the integration of AHP and GRA provides a comprehensive framework for measuring, assessing, and selecting suppliers based on performance. From a practical standpoint, fertilizer suppliers are encouraged to develop products that align with economic priorities—such as affordable pricing—and environmental goals, including reducing harmful chemical content like pesticides. This, in turn, supports farmer groups in enhancing sustainable performance, improving social welfare, and ensuring a safer working environment.
The Influence Of Customer Satisfaction And Price Reasonability In Building Customer Loyalty Of Logistics Service Companies Kristiawan, Raditya Yogi; Abdi, Antonius Surjo
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.783

Abstract

-