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All Journal KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) ISSN: 2252-9063 JURNAL MANAJEMEN BISNIS Kontigensi: Jurnal Ilmiah Manajemen
Abdi, Antonius Surjo
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Role of Pop-Up Advertising and Sales Promotion on Customer Purchasing Decisions with Customer Satisfaction as a Mediating Variable Allfio Justin Zebaja Ristiand; Abdi, Antonius Surjo
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.747

Abstract

This research will contribute valuable insight into the role of pop-up advertising and sales promotions on customer purchasing decisions, with customer satisfaction as a mediating variable. The population of this study is the Indonesian population who are able and accustomed to using the Internet. This research uses a probability sampling method. The research method used by researchers is simple random sampling, namely members of a certain population, namely some Indonesian citizens who can use the internet and are familiar with pop-up advertisements and sales promotions, will be used as samples. The results of the research show that pop-up advertising has a direct and positive effect on customer satisfaction, sales promotions have a direct and positive effect on customer satisfaction, and show that pop-up advertising does not have a direct and positive effect on customer purchasing decisions. Sales promotion initiatives have a direct and beneficial effect. in increasing the overall level of customer satisfaction.
The Analysis of Water Meter Application with Approach of Overall Equipment Effectiveness in Municipal Waterworks Bali Ariadi, Gede; Abdi, Antonius Surjo; Putri , Christina Ari Pramono
KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) Vol. 12 No. 3 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/karmapati.v12i3.67047

Abstract

Companies in this globalization era face many problems. One of them is productivity, performance, and customer service. The companies must try to keep the quality. The Total Productive Maintenance (TPM) strategy is a system used to improve equipment quality based on a maintenanceapproach, which can be an effective solution. However, problems were occurring in the Municipal Waterworks business system due to Overall Equipment Effectiveness (OEE) which was not optimal. The solution must be to have an application system that can be used to measure and monitor the performance of water meter readers. This study used data focused on OEE, which began with TPM, which aimed to discover the problems in the maintenance of the municipal waterworks company. SPSS is software used to analyze data collection. SPSS data showed that the highest score is87.61 and 84.21 based on descriptive statistics for the maximum and average scores. This data indicates that OEE is an application vital to the company’s quality. Pearson correlation showed that the availability aspect gave more significant results than the performance and quality aspects.OEE provides benefits in developing equipment performance by analyzing equipment performance and effectively and efficiently checking six big losses. Therefore, the implementation of strategy production with TPM is a combination that provides benefits in a more flexible water meter system and customers who are satisfied with the service from company.
The Influence Of Customer Satisfaction And Price Reasonability In Building Customer Loyalty Of Logistics Service Companies Kristiawan, Raditya Yogi; Abdi, Antonius Surjo
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.783

Abstract

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Co-Authors Allfio Justin Zebaja Ristiand Christina Ari Pramono Putri Gede Ariadi Kristiawan, Raditya Yogi