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All Journal Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Manis : Jurnal Manajemen dan Bisnis
T, Dominicus Josephus Swanto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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EFFECT OF COMMUNICATION AND WORK ENVIRONMENT ON EMPLOYEE MOTIVATION IN THE MINING COMPANY PT. SAMANTAKA BATUBARA RIAU T, Dominicus Josephus Swanto; Syahputra, Hidayat; Darmasari, Ria; Renaldo, Nicholas; Rusilawati, Ermina
Manis: Jurnal Manajemen dan Bisnis Vol 7 No 2 (2024): Vol 7 No 2 (2024): MANIS: Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.7.2.124-137

Abstract

The influence of communication and work environment on employee performance is an important factor to increase an effective and growing company. In this study there are problems that the researchers found. The object of this research is PT, Samantaka Batubara Riau. Based on the initial observation that the number of employees of PT. Samantaka Batubara Riau numbered 44 people consisting of various divisions. But what is very unfortunate is that from 2016-2020 the number of employees at PT. Samantaka Batubara Riau has the same amount but the company's results are inconsistent and priceless. The news that circulated at the beginning was due to communication factors and an uncomfortable environment that was present every year so that it affected employee performance so that the researchers were interested in researching more deeply to find out the effect of communication on employee performance at PT. Samantaka Batubara Riau and the influence of the work environment on the performance of employees of PT. Riau Coal Samantaka. This research uses empirical study methods and field studies using questionnaires and the results obtained are that effective communication greatly affects the workings of the company. Communication is a vital communication tool in work besides the work environment also greatly affects employee productivity. There needs to be awareness from the company to see this influence so that the company can also advance and develop
THE IMPACT OF CUSTOMER SATISFACTION, BRAND IMAGE, BRAND TRUST, AND LIFESTYLE ON INDOMIE PRODUCT CUSTOMER LOYALTY T, Dominicus Josephus Swanto; Surya, Cardy; Hafni, Layla; Kamal, Mustafa; Indrastuti, Sri
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol 9 No 2 (2024): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/kurs.v9i2.4671

Abstract

Loyalitas pelanggan merupakan faktor yang sangat penting bagi keberadaan, keberlangsungan dan perkembangan perusahaan. Perusahaan harus mampu memberikan kepuasan kepada pelanggan. Untuk mendapatkan loyalitas pelanggan, perusahaan harus mengembangkan rasa kepercayaan terhadap merek itu sendiri. Dan perusahaan harus membangun merek yang baik dan menumbuhkan citra positif bagi perusahaan yang akan menimbulkan rasa percaya terhadap suatu merek. Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup, citra merek, kepercayaan merek, dan kepuasan pelanggan terhadap loyalitas pelanggan produk indomie di Kota Pekanbaru. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah 200 orang (114 laki-laki dan 86 perempuan). Teknik analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji F, uji koefisien determinasi, uji regresi berganda, dan uji T dengan bantuan SPSS versi 22. Hasil penelitian menunjukkan bahwa Gaya Hidup, Citra Merek, Kepercayaan Merek, dan Kepuasan Pelanggan berpengaruh positif signifikan terhadap Loyalitas Pelanggan produk Indomie pada masyarakat di Kota Pekanbaru. Customer loyalty is a very important factor for the existence, continuity and development of the company. Company must be able to provide satisfaction to customers. To gain customer loyalty, companies must develop a sense of trust in the brand itself. And companies have to build a good brand and fostering a positive image for the company that will lead to a sense of trust in a brand. This study aims to determine the influence of lifestyle, brand image, brand trust, and customer satisfaction on the customer loyalty of indomie product in Pekanbaru City. The sampling technique is using purposive sampling with totaling 200 people (114 men and 86 women). The analysis techniques used in this study were validity test, reliability test, classical assumption, F test, coefficient, determination, multiple regression test, and T test with the help of SPSS version 22. The result of this study indicate that Lifestyle, Brand Image, Brand Trust, and Customer Satisfaction has a positive and significant effect on Customer Loyalty of Indomie Product in Pekanbaru City.
Co-Authors Darmasari, Ria Indrastuti, Sri Layla Hafni Mustafa Kamal Nicholas Renaldo Rusilawati, Ermina Surya, Cardy Syahputra, Hidayat