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All Journal Jurnal Akuntansi Multiparadigma Monex: Journal of Accounting Research SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Oeconomicus Journal of Economics Jurnal Ilmiah Raflesia Akuntansi Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Empowerment Society Jurnal Pengabdian Masyarakat dan Lingkungan
Meilan, Ria
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Journal : empowerment society

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Commercialization of Handicraft Products from Water Hyacinth in Aren Handicrafts Ifa, Khoirul; Meilan, Ria; Yulianti, Ani
IMPOWERMENT SOCIETY Vol 6 No 2 (2023): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v6i2.1090

Abstract

The superior product of Aren Handicraft is a product made from water hyacinth which has not been commercialized in the market and is not well known by the public, therefore this product needs to carry out product commercialization with innovation and promotion. The objectives of this activity are: online promotional assistance through social media and e-commerce and product innovation assistance, through the creation of unique and attractive new products. The approach methods offered to solve partner problems consist of surveys, interviews, online promotion assistance, product innovation assistance, monitoring and evaluation. Based on the results of the PKM implementation, several informants said that the product was quite interesting because there were not many businesses that could make handicrafts made from water hyacinth. The business capital is IDR 5,000,000. The price of the product depends on the type of product, baskets of water hyacinth are priced at 55,000-65,000 while palcemates cost 24,000-30,000. The marketing area for water hyacinth products is the local area of Jember, namely the area around the sub-districts of Bangsalsari, Umbulsari, Balung, Puger and its surroundings. The scope of online marketing covers all regions of Indonesia. Promotion through online media such as Instagram, TikTok, website and marketplace Shopee, Bukalapak. The form of product innovation from Aren Handicraft varies from new product innovations such as tissue holders and several products to photo props and hampers.
Optimizing the Arts and Culture of the Young Generation of Kandangan Village Nirmala, Luvitha Eka; Tias, Evi Wahyuning; Udin, Yus Safik; Salsabila, Qonitah; Meilan, Ria
IMPOWERMENT SOCIETY Vol 8 No 1 (2025): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v8i1.1435

Abstract

Kandangan Village, known for its rich cultural heritage, faces challenges in preserving traditions and fostering youth entrepreneurship. The Student Organization Capacity Strengthening Program (PPK Ormawa) was implemented to increase cultural awareness, develop cultural infrastructure, and empower the younger generation through arts-based businesses. The program includes traditional arts and entrepreneurship training, digital marketing promotion, and the establishment of the Tengger Brang Wetan Cultural Museum. The museum serves as an educational center and tourist attraction, showcasing local arts, crafts, and oral traditions. As a result, community participation in cultural activities increased, leading to the creation of youth-led businesses in handicrafts, culinary arts and cultural tourism. Digital platforms also helped increase public engagement and tourism. The findings highlight the importance of cultural preservation as an economic driver, demonstrating that participatory approaches can sustain local heritage while promoting economic growth in rural communities.
Collaboration in Developing Wotgalih Village’s Local Potential through the Integration of Water Hyacinth and Batik Based on Social Entrepreneurship to Achieve a Sustainable Creative Economy Ilmiyah, Fadhilatul; Bahrian, Nanda Eka; Afkarinah, Isna Duriyah; Ramadhan, Bima Wahyu Gilang; Meilan, Ria
IMPOWERMENT SOCIETY Vol 9 No 1 (2026): February 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v9i1.1739

Abstract

The Student Organization Capacity Building Program (PPK Ormawa) in Wotgalih Village, Yosowilangun District, Lumajang Regency, was implemented to empower the community by leveraging local potential. Wotgalih Village has abundant natural resources, including water hyacinths, and a strong batik-making tradition, both of which are underutilized. Through training, mentoring, and integrated production, the program transforms these potentials into creative, valuable products: “Gondo Laut” Batik packaged with woven water hyacinth crafts. Methods include observation, interviews, pre- and post-test questionnaires, and participatory evaluations to assess skill improvement and program effectiveness. Results show a significant rise in the community’s ability to process local materials into marketable goods, the formation of the “Guyub Ranu Batik” business group, and increased entrepreneurship among women and youth. The program also fosters collaboration among universities, the village government, and local communities to build a creative economy rooted in local wisdom. This activity improves economic welfare, strengthens cultural identity, and establishes an innovative, sustainable model for village development.
Co-Authors Afkarinah, Isna Duriyah Bahrian, Nanda Eka Deni Juliasari, Deni Ekmarinda, Een Yualika Fauzan Muttaqien IFA, KHOIRUL Ilmiyah, Fadhilatul KINANTI, Kartika Ayu Nirmala, Luvitha Eka Nuha, Sukma Uli Qoni’ah, Alfinatul Ramadhan, Bima Wahyu Gilang Salsabila, Qonitah Sochib Sochib, Sochib Susanti, Alifi Tria Tias, Evi Wahyuning Udin, Yus Safik Uli Nuha, Sukma Yulianti, Ani