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All Journal Jurnal Manajemen dan Organisasi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Eka Damayanti, Nurlia
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Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian melalui Peran Mediasi Citra Merk di McDonald's Palangkaraya Budiman Bancin, John; Eka Damayanti, Nurlia; Aprilita, Aprilita; Josefina Novalina Banurea, Joice
Jurnal Manajemen dan Organisasi Vol. 14 No. 4 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i4.51251

Abstract

Business development requires companies to have a competitive advantage in order to compete with their competitors. Nowadays, consumers are more selective in making purchases to fulfil their needs and desires. Therefore, it is important for companies to implement marketing strategies that are oriented towards competitive advantage in order to attract potential market. Based on research conducted by the Frontier Consulting Group, it is known that McDonald's Top Brand Index (TBI) is ranked 2nd with the TBI value of 25.40%. McDonald's is still below its competitor KFC with the TBI value of 27.20%. The top brand index is an indicator of a brand's performance based on 3 criteria in its assessment, namely mind share, market share and commitment share. This study aims to determine the effect of promotion and service quality on purchasing decisions at McDonald’s Palangka Raya with brand image as the intervening variable. The sampling technique in this study uses the Cochran formula so that the sample size was obtained 100 respondents. The results showed that promotion, service quality and brand image each had a positive and significant effect on purchasing decisions at McDonald’s Palangka Raya. Then, in the mediation test, brand image didn’t become the intervening variable and was unable to mediate variable promotion and service quality in this research model.
PENGARUH HUMBLE LEADERSHIP TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI INTRINSIK SEBAGAI VARIABEL MEDIASI PADA PEGAWAI DINAS KOPERASI DAN UKM PROVINSI KALIMANTAN TENGAH Yolla Anggelina, Rostia; Sambung, Roby; Nur Oktavia, Indah; Eka Damayanti, Nurlia
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 3 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i3.4478

Abstract

Employee performance in the public sector is a crucial issue in the era of globalization and digitalization. At the Cooperatives and SMEs Office of Central Kalimantan Province, performance issues are reflected in low program realization and limited employee competencies. This research evaluates the influence of humble leadership on employee performance with intrinsic motivation as a mediating variable. Data from employees selected through total sampling technique were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with bootstrapping method. The study also utilized the Upsilon statistical method to quantify the magnitude of mediation effect. According to the study results, the relationship between humble leadership and employee performance was fully mediated by intrinsic motivation. This article presents and analyzes the significance of the results obtained from hypothesis testing and its implications for improving local government employee performance.
Co-Authors Aprilita, Aprilita John Budiman Bancin Josefina Novalina Banurea, Joice Nur Oktavia, Indah Roby Sambung Yolla Anggelina, Rostia