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PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL NISSAN GRAND LIVINA DI PT WAHANA TRANS LESTARI MEDAN John Budiman Bancin
Jurnal Ekonomi Integra Vol 13, No 1 (2023): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v13i1.279

Abstract

Penelitian ini bertujuan untuk mengetahui: 1) pengaruh promosi terhadap keputusan pembelian mobil Nissan Grand Livina di PT Wahana Trans Lestari Medan; 2) pengaruh kualitas produk terhadap keputusan pembelian mobil Nissan Grand Livina di PT Wahana Trans Lestari Medan dan 3) pengaruh promosi dan kualitas produk secara serempak terhadap keputusan pembelian mobil Nissan Grand Livina di PT Wahana Trans Lestari Medan. Penelitian ini merupakan penelitian asosiatif dengan pendekatan kuantitatif. Teknik analisis data menggunakan analisis regresi linier berganda. Ada 63 sampel dalam penelitian ini. Hasil penelitian ini menunjukkan: 1) promosi berpengaruh positif dan signifikan terhadap keputusan pembelian mobil Nissan Grand Livina di PT Wahana Trans Lestari Medan; 2) kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian mobil Nissan Grand Livina di PT Wahana Trans Lestari Medan dan 3) promosi dan kualitas produk secara serempak berpengaruh positif dan signifikan terhadap keputusan pembelian mobil Nissan Grand Livina di PT Wahana Trans Lestari Medan
Menggugah Semangat Nasionalisme Melalui Penguatan Nasionalisme Pancasila di SMK Negeri 3 Palangka Raya Muhammad Zusanri Batubara; Hendro T.G Samosir; Murniyati Yanur; Mahmuddin Sirait; Osi Karina Saragih; Nurlia Eka Damayanti; John Budiman Bancin; Windi Susetyo Ningrum
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2023): September 2023
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v6i3.1539

Abstract

The fading of nationalism is a real threat to Indonesia, especially the younger generation. The flow of modernization has an impact on the weakening of the spirit of nationalism of the younger generation and considers nationalism as a mere formality. Weakening nationalism can be a trigger for national destruction if it cannot be prevented wisely. This service activity aims to foster the spirit of nationalism through strengthening Pancasila nationalism to students of SMKN 3 Palangka Raya. This activity was carried out using a persuasive approach method in lectures, discussions, and question. The results of the activities carried out showed an increase in students' understanding of Pancasila nationalism. The students showed high interest in participating in the service activities. The high interest of the students can be seen from their enthusiasm in listening to the material as well as when interacting in discussion and question. The challenge of future activities is to carry out further activities so that the spirit of nationalism is even stronger.
Pendampingan Edukasi Keuangan bagi Peserta Didik SMP Isen Mulang Palangka Raya Aprilita Aprilita; Dhina Sri Widyaningsih; John Budiman Bancin; Meylinda Sukmani; Nurlia Eka Damayanti; Sanjayanto Nugroho
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 4 (2023): November 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v1i4.163

Abstract

Community Service Activities (PKM) with the theme financial education aim to build a culture of financial literacy among Isen Mulang Palangka Raya Middle School students. PKM activities were initiated and implemented by lecturers and students from the Faculty of Economics and Business, Palangka Raya University. There were 16 students who attended this educational activity consisting of 6 class VII students, 3 class VIII students, and 7 class IX students. Student enthusiasm is very high. This is demonstrated by the high level of interaction between students and presenters as well as responses from written questionnaires distributed by the Team at the end of the activity. There are 7 questions related to financial management asked by students to the presenters as well as 12 quizzes from the presenters which the students are able to answer.
Local Wisdom-Based Village Potential of Talekoi and Danau Bambure Village: IKN Buffer Areas Luluk Tri Harinie; Muhamad Romadoni; Meylinda Sukmani; John Budiman Bancin
Jurnal Ilmu Sosial dan Humaniora Vol 13 No 1 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v13i1.70160

Abstract

The results of available natural resources became a village potential that deserved to be developed as an independent effort for the village's well-being. This research aimed to reveal the potential of the local wisdom-based village in Talekoi and Danau Bambure Village as an effort to strengthen the IKN buffer areas. Qualitative research with phenomenological designs was the analytical tool. Research informants comprised two village chiefs, two public figures, and two youth figures. Data collection methods included partitional observations, in-depth interviews, and document study. The data analysis used was an interactive model of Miles and Huberman. The result of the research showed that the stink bean farm and salted fish processing from Talekoi Village was an economic activity for promising village potential. Furthermore, lake tourism and clean water in Danau Bambure Village became the leading potential in utilizing local wisdom-based village potential and preparing the village's well-being to strengthen the IKN buffer areas.
Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian melalui Peran Mediasi Citra Merk di McDonald's Palangkaraya Budiman Bancin, John; Eka Damayanti, Nurlia; Aprilita, Aprilita; Josefina Novalina Banurea, Joice
Jurnal Manajemen dan Organisasi Vol. 14 No. 4 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i4.51251

Abstract

Business development requires companies to have a competitive advantage in order to compete with their competitors. Nowadays, consumers are more selective in making purchases to fulfil their needs and desires. Therefore, it is important for companies to implement marketing strategies that are oriented towards competitive advantage in order to attract potential market. Based on research conducted by the Frontier Consulting Group, it is known that McDonald's Top Brand Index (TBI) is ranked 2nd with the TBI value of 25.40%. McDonald's is still below its competitor KFC with the TBI value of 27.20%. The top brand index is an indicator of a brand's performance based on 3 criteria in its assessment, namely mind share, market share and commitment share. This study aims to determine the effect of promotion and service quality on purchasing decisions at McDonald’s Palangka Raya with brand image as the intervening variable. The sampling technique in this study uses the Cochran formula so that the sample size was obtained 100 respondents. The results showed that promotion, service quality and brand image each had a positive and significant effect on purchasing decisions at McDonald’s Palangka Raya. Then, in the mediation test, brand image didn’t become the intervening variable and was unable to mediate variable promotion and service quality in this research model.
Pengaruh Pendapatan Asli Daerah, Dana Perimbangan, Terhadap Belanja Pemerintah dan Pertumbuhan Ekonomi di Kalimantan Tengah Haga, Ronni; Nugroho , Sanjayanto; Bancin , John Budiman; Christmas , Andreas F.
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 1 No. 4 (2024): Desember : Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v1i4.633

Abstract

This study examines the influence of Local Own Revenue and Balance Funds on government expenditure and economic growth in Central Kalimantan. Economic development is a primary goal of local governments aimed at enhancing community welfare, requiring sufficient funding sourced from PAD and Balance Funds provided by the central government. Central Kalimantan, rich in natural resources, faces challenges in optimizing the utilization of these funding sources to support effective local government spending that promotes sustainable economic growth. The research employs a quantitative approach with panel data from 14 districts/municipalities over the 2010–2022 period. The findings indicate that both Local Own Revenue and Balance Funds and Balance Funds significantly affect government spending and, consequently, economic growth, highlighting the need for strategic financial management in regional governance to achieve better economic outcomes for the community
SOSIALISASI LITERASI PARAMETER KUALITAS AIR BERSIH BAGI MASYARAKAT DI DESA BALUKON Toepak, Erwin Prasetya; Sambung, Roby; Kristinae, Vivy; Mahrita, Ani; Giovanni, Jonathan; Prakosos, Rian Sidiq; Bancin, John Budiman
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 12 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/5gc79a12

Abstract

The availability of clean water that meets quality standards is one of the main challenges in Balukon Village, where most people need to understand the importance of knowing the parameters of clean water quality. Socialization regarding water quality parameters is carried out to increase community literacy regarding this aspect. The method used involves direct explanations based on community participation through the delivery of materials that are relevant to everyday life. The results of the activity showed that there was community understanding of water quality parameters, such as pH, turbidity levels, and microbial content. Interactive discussions and simple but contextual delivery were the main factors in the success of this program. In conclusion, socialization based on direct education is effective in increasing clean water literacy at the community level. This program can be a model for implementation in other areas with similar conditions.
DIVERSIFIKASI PRODUK MADU KELULUT: INOVASI DALAM PENGUATAN KELOMPOK USAHA PERHUTANAN SOSIAL BERBASIS KEBERLANJUTAN Kalalinggi, Septaria Yolan; Bancin, John Budiman; Nafisah, Zahrotun; Haq, Muhammad Hasanul; Mahar, Alicia Christina
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 3 (2025): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i3.31205

Abstract

Abstrak: Desa Bahu Palawa merupakan salah satu desa yang ada di Kalimantan Tengah yang tengah mengembangkan budidaya lebah kelulut sejak 2012, namun karena kurangnya inovasi produk, diperlukan diversifikasi untuk meningkatkan nilai tambah dan pendapatan dari madu yang dihasilkan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan KUPS Desa Bahu Palawa dalam melakukan diversifikasi atas hasil budidaya madu kelulutnya menjadi beberapa produk turunan food and beverage seperti permen dan sirup serta produk kecantikan seperti masker kecantikan, lipbalm dan sabun madu. Melalui diversifikasi produk ini, KUPS Desa Bahu Palawa akan memiliki alternatif produk turunan yang dapat dijual ke marketplace dan toko. Lebih lanjut, kegiatan pengabdian kepada masyarakat ini diikuti oleh 20 orang KUPS Desa Bahu Palawa dengan metode pelaksanaan meliputi sosialisasi, pelatihan dan evaluasi kegiatan melalui penyebaran kuesioner hingga komunikasi via grup Whatsapp untuk memastikan keberlanjutan program. Berdasarkan hasil evaluasi kegiatan, sebanyak 66.7% peserta puas atas pemaparan materi terkait cara pembuatan produk turunan hasil diversifikasi madu kelulut dan 73.3% peserta merasa puas dengan adanya kegiatan diversifikasi madu kelulut ini.Abstract: Bahu Palawa is one of the villages in Central Kalimantan that has been developing kelulut bee cultivation since 2012, but due to the lack of product innovation, diversification is needed to increase tha added value and income of the honey produced. This community service activity aims to improve the skills of KUPS Desa Bahu Palawa in diversifying the cultivation of kelulut honey into several food and beverage derivative products such as candy and syrup, as well as beauty product such as beuaty masks, lipbalm and honey soap. Through this product diversification, KUPS Desa Bahu Palawa will have alternative derivative products that can be sold to marketplaces and shops. Futhermore, this community service activity was attended by 20 members of KUPS Desa Bahu Palawa with implementation methods including socialisation, training and evaluation of activities through distributing questionnaires to communication via Whatsapp group to ensure program sustainability. Based on the results of the activity evaluation, 66.7% of participants were satisfied with the material presentation related to how to make derivative products from the diversification of kelulut honey and 73.3% of participants were satisfied with the existence of this kelulut honey diversification activity.