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All Journal Jurnal Manajemen dan Organisasi Journal of Economic, Bussines and Accounting (COSTING) Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Jurnal Penelitian dan Pengabdian Masyarakat Advances In Social Humanities Research Satya Dharma: Jurnal Ilmu Hukum
Aprilita, Aprilita
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian melalui Peran Mediasi Citra Merk di McDonald's Palangkaraya Budiman Bancin, John; Eka Damayanti, Nurlia; Aprilita, Aprilita; Josefina Novalina Banurea, Joice
Jurnal Manajemen dan Organisasi Vol. 14 No. 4 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i4.51251

Abstract

Business development requires companies to have a competitive advantage in order to compete with their competitors. Nowadays, consumers are more selective in making purchases to fulfil their needs and desires. Therefore, it is important for companies to implement marketing strategies that are oriented towards competitive advantage in order to attract potential market. Based on research conducted by the Frontier Consulting Group, it is known that McDonald's Top Brand Index (TBI) is ranked 2nd with the TBI value of 25.40%. McDonald's is still below its competitor KFC with the TBI value of 27.20%. The top brand index is an indicator of a brand's performance based on 3 criteria in its assessment, namely mind share, market share and commitment share. This study aims to determine the effect of promotion and service quality on purchasing decisions at McDonald’s Palangka Raya with brand image as the intervening variable. The sampling technique in this study uses the Cochran formula so that the sample size was obtained 100 respondents. The results showed that promotion, service quality and brand image each had a positive and significant effect on purchasing decisions at McDonald’s Palangka Raya. Then, in the mediation test, brand image didn’t become the intervening variable and was unable to mediate variable promotion and service quality in this research model.
TANTANGAN KEUANGAN DOSEN MUDA DI UNIVERSITAS PALANGKA RAYA: STUDI FENOMENOLOGI Nugroho, Sanjayanto; Widyaningsih, Dhina Sri; Aprilita, Aprilita; Damayanti, Nurlia Eka; Darmawan, A Diki
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13406

Abstract

Penelitian ini bertujuan untuk memahami perilaku keuangan dosen muda di Universitas Palangka Raya (UPR) melalui pendekatan kualitatif dengan desain fenomenologi. Dosen muda, yang biasanya berada di awal karir akademis mereka, sering menghadapi tantangan unik dalam mengelola keuangan mereka. Melalui desain penelitian fenomenologi, penelitian ini berusaha untuk mengeksplorasi dan memahami pengalaman subjektif dosen muda dalam membuat keputusan keuangan. Data penelitian dikumpulkan melalui wawancara mendalam, observasi dan dokumentasi, serta dianalisis dengan teknik analisis fenomenologi terhadap 8 (delapan) informan yang tersebar di 8 (delapan) fakultas di UPR. Dari hasil wawancara mendalam terhadap 8 informan ditemukan bahwa perilaku keuangan dosen muda dipengaruhi oleh latar belakang pendidikan, profesi dan fakultas tempat mereka bernaung. Meskipun terdapat perbedaan preferensi dan pendekatan dalam pengelolaan keuangan, para dosen muda secara umum menunjukkan kesadaran yang tinggi akan pentingnya literasi keuangan, perencanaan keuangan dan diversifikasi pendapatan. Temuan ini menunjukkan bahwa pendidikan dan latar belakang profesi memainkan peran penting dalam membentuk perilaku keuangan individu. Individu-individu ini juga menghadapi berbagai tantangan karena mereka harus membagi fokus di luar kegiatan tridharma perguruan tinggi seperti pengajaran, penelitian dan pengabdian masyarakat. Kata kunci: Perilaku Keuangan, Dosen Muda, Fenomenologi, Universitas Palang Raya (UPR)
The Effect of digital marketing on buying interest in indihome products with the role of brand awareness as an intervening variable Victor, Victor; Meitiana, Meitiana; Kristinae, Vivy; Aprilita, Aprilita
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 5 No. 1 (2025): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v5i1.20030

Abstract

This study examines the influence of digital marketing on purchase intention for the IndiHome product, with brand awareness serving as an intervening variable. The study contributes to a deeper understanding of the effectiveness of digital marketing strategies in enhancing customer purchase intention and strengthening brand awareness. The research employs the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with a quantitative approach. Data were collected through a questionnaire distributed to 100 IndiHome customers in Palangka Raya. The results indicate that digital marketing has a significant impact on purchase intention, both directly and indirectly through increased brand awareness. These findings highlight the importance of effective digital marketing strategies in enhancing brand awareness and driving customer purchasing decisions. The implications of this study can assist PT Telkom in optimizing its marketing strategies to improve IndiHome's competitiveness in the telecommunications industry.
Perspektif Hukum terhadap Tren Resign Cepat (Job-Hopping) Generasi Z Damayanti, Nurlia Eka; Aprilita, Aprilita
Satya Dharma : Jurnal Ilmu Hukum Vol 8 No 1 (2025): Satya Dharma: Jurnal Ilmu Hukum
Publisher : IAHN Tampung Penyang Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/sd.v8i1.1412

Abstract

Fenomena job-hopping atau kecenderungan berpindah kerja dalam waktu singkat menjadi tren signifikan di kalangan generasi Z, yang membawa implikasi hukum terhadap hubungan kerja antara karyawan dan perusahaan. Artikel ini menganalisis bagaimana hukum ketenagakerjaan di Indonesia mengatur hak dan kewajiban karyawan serta perusahaan dalam kasus pengunduran diri mendadak. Fokus utama penelitian ini adalah ketentuan notice period, klausul non-kompetisi, dan dampaknya terhadap perjanjian kerja dan kontrak yang berlaku. Berdasarkan analisis normatif, ditemukan bahwa pengunduran diri mendadak sering kali melanggar ketentuan kontrak, sementara klausul non-kompetisi dapat menimbulkan konflik hukum jika dianggap membatasi kebebasan karyawan. Artikel ini merekomendasikan perlunya revisi regulasi untuk menciptakan kerangka hukum yang lebih responsif, termasuk fleksibilitas dalam masa pemberitahuan dan pengaturan klausul non-kompetisi yang proporsional. Penelitian ini diharapkan dapat menjadi acuan dalam mengelola dinamika ketenagakerjaan yang terus berkembang di era modern.
The Effect of Digital Marketing on Interest in Buying Indihome Products with the Role of Brand Image as an Intervening Variable Victor, Victor; Meitiana, Meitiana; Kristinae, Vivy; Aprilita, Aprilita
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.422

Abstract

This study examines the effect of digital marketing on purchase intention of IndiHome products, with brand image as an intervening variable. This study contributes to understanding the effectiveness of digital marketing strategies in increasing customer purchase intention and strengthening brand image. This research uses the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with a quantitative approach. Data were collected through questionnaires distributed to 100 IndiHome customers in Palangka Raya. The results showed that digital marketing has a positive and significant effect on purchase intention, both directly and indirectly through improving brand image. These findings emphasize the importance of an effective digital marketing strategy in shaping brand image and driving customer purchasing decisions. The implications of this research can help PT Telkom in optimizing marketing strategies to increase IndiHome's competitiveness in the telecommunications industry.
Pendampingan Edukasi Keuangan bagi Peserta Didik SMP Isen Mulang Palangka Raya Aprilita, Aprilita; Widyaningsih, Dhina Sri; Bancin, John Budiman; Sukmani, Meylinda; Damayanti, Nurlia Eka; Nugroho, Sanjayanto
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 4 (2023): November 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v1i4.163

Abstract

Community Service Activities (PKM) with the theme financial education aim to build a culture of financial literacy among Isen Mulang Palangka Raya Middle School students. PKM activities were initiated and implemented by lecturers and students from the Faculty of Economics and Business, Palangka Raya University. There were 16 students who attended this educational activity consisting of 6 class VII students, 3 class VIII students, and 7 class IX students. Student enthusiasm is very high. This is demonstrated by the high level of interaction between students and presenters as well as responses from written questionnaires distributed by the Team at the end of the activity. There are 7 questions related to financial management asked by students to the presenters as well as 12 quizzes from the presenters which the students are able to answer.
Strategi Pengelolaan Sumber Daya Manusia pada Generasi Z Tantangan dan Peluang di Era Digital Untuk Meningkatkan Kematangan Karir Aprilita, Aprilita
Advances In Social Humanities Research Vol. 2 No. 2 (2024): Advances in Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v2i2.187

Abstract

The importance of adapting human resource management (HRM) strategies becomes increasingly fundamental in the rapid development of technology and changing workforce needs in this digital era. The objective of this research is to explore how HRM strategies can be adapted to meet the challenges and opportunities faced by Generation Z in the digital era, with a focus on enhancing career maturity. Additionally, the aim is to identify key factors in the effective implementation of HRM strategies for Generation Z that contribute positively to career maturity in the digital era. In the research titled "Human Resource Management Strategies for Generation Z: Challenges and Opportunities in the Digital Era for Career Maturity Enhancement," a qualitative approach can be a highly relevant method to provide in-depth understanding of the dynamics between HRM strategies, challenges faced by Generation Z, and career maturity improvement. The research findings indicate that personalized career development plans are an effective strategy to meet the individual needs of Generation Z, considering their preference for recognition of each individual's uniqueness. Through this personalization, organizations can build stronger bonds with employees and create more meaningful experiences.
Finance and HR as Gen Z Stressors: Palangka Raya University Students' Views Aprilita, Aprilita; Damayanti, Nurlia Eka; Mahrita, Ani
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 5 No. 2 (2025): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v5i2.19790

Abstract

In recent years, increasing suicide rates among college students have demonstrated a mental health crisis that needs to be taken seriously. This phenomenon highlights that academic pressure is just one of many social, economic, and cultural pressures that affect students. Therefore, it is important to understand the factors that trigger these issues and provide adequate mental health support. Some suicide incidents involving students in Indonesia emphasize the urgency of addressing this mental health issue. Research shows that life events or stressors, such as stress, anxiety, and depression, have a significant impact on driving suicidal ideation. Factors such as academic pressure, financial burdens, and lack of social support also play an important role in the stress levels experienced by college students. The research "Stress Stimulus Analysis of Palangka Raya University Students" aims to understand the influence of financial factors and human resources on student stress levels. It is hoped that this research will not only provide insight into the factors that influence students' mental well-being but will also provide a basis for developing more effective intervention strategies in dealing with stress levels among students.
Co-Authors Damayanti, Nurlia Eka Darmawan, A Diki Eka Damayanti, Nurlia John Budiman Bancin Josefina Novalina Banurea, Joice Kristinae, Vivy Mahrita, Ani Meitiana Meitiana, Meitiana Nurlia Eka Damayanti Sanjayanto Nugroho Sukmani, Meylinda Victor Victor Widyaningsih, Dhina Sri