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All Journal Jurnal EBONI Journal of Training and Community Service Adpertisi Journal Agroecotech Indonesia (JAI) Jurnal Pengabdian Masyarakat Berkarya Multidisciplinary Indonesian Center Journal
Asjulia, Asjulia
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Jurnal Pengabdian Masyarakat Berkarya

 1 
OPTIMALISASI APLIKASI KOMUNIKASI DIGITAL UNTUK PRODUK PERTANIAN DI KELOMPOK TANI BOKAPE, TAKALAR Mukhlishah, Nurul; Mahi, Faizah; Hasan, Hasnah; Herawaty, Herawaty; Asjulia, Asjulia
Jurnal Pengabdian Masyarakat Berkarya Vol. 4 No. 04 (2025): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v4i04.1686

Abstract

This Community Service (PKM) activity aims to improve digital literacy and facilitate the use of communication applications (such as WhatsApp and Facebook) to support group coordination and agricultural product marketing. The method used was a participatory action learning approach through three stages: an initial survey (pre-test), interactive training and simulation, and a final evaluation (post-test). Respondents were 45 people from active farmer groups in the area. The results of the activity showed an increase in average digital literacy and increased use of digital applications for agriculture. The training also encouraged the formation of farmer group WhatsApp groups and product promotion through social media. The conclusion of this activity is that contextual training and intensive mentoring can encourage digital transformation in agriculture, despite challenges such as limited devices and internet connections. Similar interventions are highly recommended for implementation in other agricultural areas.
Co-Authors Abdullah, Zet AS, Dyan Hamson, Zulkarnain Hasan, Hasnah Herawaty, Herawaty Kurnia, Akhmad Kurnia Mahi, Faizah Mahi, Faizah Mahi Nurul Mukhlishah suciasih, indah Sultan, Dian Mirnawaty Syafar, Andi Abdul Rahman Taureng, Hasnah