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All Journal Journal of Hospitality Accommodation Management
Suwardiana, I Wayan Gilang
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Humanities Economics, Econometrics & Finance Social Sciences

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Brand Image Bellboy pada Hotel XY Suwardiana, I Wayan Gilang; Wulan, Anak Agung Istri Ratna Sari; Sekarti, Ni Ketut
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 1 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i1.1277

Abstract

This research aims to analyze the bellboy brand image at Hotel XY. The research method used in this study is a qualitative descriptive method. Data was collected by interviewing the concierge staff and observing the bellboy staff at XY. The research results show that there are still things that need to be considered in providing services to guests to make a bellboy's brand image better. The advice that can be given is that it is better to provide directions and daily briefings and refreshments regularly so that bad reviews do not occur which can affect the brand image of the bellboys at XY hotel.
Brand Image Bellboy pada Hotel XY Suwardiana, I Wayan Gilang; Wulan, Anak Agung Istri Ratna Sari; Sekarti, Ni Ketut
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 1 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i1.1277

Abstract

This research aims to analyze the bellboy brand image at Hotel XY. The research method used in this study is a qualitative descriptive method. Data was collected by interviewing the concierge staff and observing the bellboy staff at XY. The research results show that there are still things that need to be considered in providing services to guests to make a bellboy's brand image better. The advice that can be given is that it is better to provide directions and daily briefings and refreshments regularly so that bad reviews do not occur which can affect the brand image of the bellboys at XY hotel.
Co-Authors Anak Agung Istri Ratna Sari Wulan Sekarti, Ni Ketut