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All Journal JURNAL MANAJEMEN Jurnal MEBIS (Manajemen dan Bisnis)
Emier Osman, Ismeth
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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FACTORS INFLUENCING VISITORS SHOPPING AT CIPULIR MARKET, SOUTH JAKARTA Heny, henyratnaningtyas; Ingkadijaya, Rahmat; Asmaniati, Fetty; Emier Osman, Ismeth; Amrullah, Amrullah
Jurnal Mebis Vol. 9 No. 1: July 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v9i1.522

Abstract

This research aims to determine the influence of product variations and prices on purchasing decisions at Cipulir Market. This type of research is quantitative descriptive with multiple regression analysis methods. The population of this research is all visitors who come to Cipulir Market. The research sample consisted of 100 respondents. Data were collected by distributing questionnaires with a Likert scale from 1 to 5. Sampling used accidental sampling. The partial research results show that product variations and prices significantly affect purchasing decisions at Cipulir Market. The variety of textiles and finished goods products significantly influence buying decisions at Cipulir Market because it reflects the diversity of consumer tastes and provides more comprehensive options for buyers to choose according to their preferences. Price significantly influences purchasing decisions at Cipulir Market because consumers generally access this market from lower to middle economic levels. Competitive and affordable prices are the main factors influencing purchasing decisions in this market. It is hoped that traders at Cipulir Market will be able to increase sales, strengthen the attractiveness of their stands, and build customer trust through strategies that understand customer needs.
THE INFLUENCE OF LOCATION AND WORD OF MOUTH PROMOTION ON PURCHASING DECISIONS AT CIPULIR MARKET, SOUTH JAKARTA Desafitri RB, Linda; Irfal, Irfal; Emier Osman, Ismeth
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i2.2107

Abstract

This research aims to determine the influence of location and word of mouth promotion on purchasing decisions at the Cipulir market. This research uses a quantitative and qualitative approach by applying multiple regression analysis. Data collection was carried out by distributing questionnaires to respondents who were asked to rate them using a Likert scale of 1 to 5. The population that was the research subject was visitors to Cipulir Market, with a sample size of 100 respondents. Sampling was carried out using the Accidental Sampling method. communication of product value to strengthen their market position. The strategic nature of the Cipulir market influences purchasing decisions with accessibility, product availability, socio-cultural environment and market image. Markets with many sellers and product variations are the main choice for consumers, coupled with a friendly environment and a positive market image. Word of Mouth is also important because of social interaction in traditional markets, where recommendations and reviews from other parties provide strong incentives for potential buyers.
Co-Authors Amrullah Amrullah Fetty Asmaniati Heny, henyratnaningtyas Irfal, Irfal Linda Desafitri RB Rahmat Ingkadijaya