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All Journal Proceedings Law, Accounting, Business, Economics and Language (LABEL) Jurnal Riset dan Inovasi Manajemen
Adivarani Diaz Rahmawati
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DAMPAK SOCIAL INFLUENCE DAN DESAIN APLIKASI TERHADAP KEPUASAN PENGGUNA SHOPEE Adivarani Diaz Rahmawati; Agus Suyatno; Indra Hastuti
Proceedings Law, Accounting, Business, Economics and Language Vol. 1 No. 1 (2024): Optimalisasi Peluang Bisnis Pariwisata Indonesia Berdaya Saing Global
Publisher : Universitas Duta Bangsa Surakarta

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh social influence dan desainaplikasi terhadap kepuasan pada pengguna marketplace Shopee di Kota Surakarta.Metode penelitian yang digunakan adalah kuantitatif analitik dengan sampel 100responden yang dipilih menggunakan teknik pengambilan sampel purposivesampling. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakanregresi linear berganda dengan SPSS 26. Hasil penelitian menunjukkan bahwasocial influence, dan desain aplikasi secara parsial berpengaruh positif dansignifikan terhadap kepuasan pengguna. Shopee disarankan untukmengembangkan strategi pemasaran yang memanfaatkan pengaruh sosial danmengoptimalkan desain aplikasi untuk meningkatkan kepuasan pengguna.
Pengaruh Pemasaran Media Sosial, Word Of Mouth dan Kualitas Produk terhadap Kepuasan Konsumen Richeese Factory di Kota Solo Adivarani Diaz Rahmawati; Eka Darma Ningtyas; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2429

Abstract

The ever-growing global business world provides opportunities for the food industry, the large number of fast food restaurants in Indonesia causes intense competition in fighting for the quality and quality of the products produced. Researchers chose Richeese Factory as the research target because it is the only fast food restaurant that has superior product innovation, namely crispy fried chicken topped with spicy sauce and cheese sauce so that it can attract consumers' attention when consumers are more selective and innovative in choosing fast food restaurant products. A quantitative approach was taken in this study. A questionnaire created with Google Form media was used to collect data. 100 respondents made up the sample, which was selected through non-probability sampling methods. In this method, the population or elements selected as samples do not have the same chances or opportunities. The study's findings demonstrate that product quality has no bearing on customer satisfaction, word-of-mouth has a big impact on satisfaction, and social media has no effect at all.
Co-Authors Agus Suyatno Eka Darma Ningtyas Indra Hastuti Muftiyanto, Taufiq Nur Rayhan Gunaningrat