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All Journal Journal Of Human And Education (JAHE) Indonesian Journal of Business and Entrepreneurship Research
Kadir, Rachmawaty
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peningkatan Keberdayaan Kelompok Nelayan “Lautan Sejahtera” Lawallu Barru Melalui Penggunaan Teknologi Penangkapan Ikan Dan Pemasaran Online Tabsir, Muhammad Kusnady; Azis, Putri Athirah; Kadir, Rachmawaty
Journal Of Human And Education (JAHE) Vol. 4 No. 5 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i5.1539

Abstract

This community service is carried out with the aim of providing training to fishermenwho are members of the Lautan Sejahtera Fishermen's Group in Lawallu Village, Barru Regency. The implementation of this service consists of 3 main activities, namely first, training on the use of fishing equipment technology, namely flying drones integrated with fish finders and GPS, second, training on calculating ice needs and packaging fish and Online Marketing Training. It is hoped that this training can be a solution to reduce the need for fuel when fishing, thereby reducing fishermen's operational costs. Catches last longer and fishermen can market products online to expand the market and thus increase income. This training, as a form of community service, was attended by 15 members of the Lautan Sejahtera Fishermen's Group.
How Digital Payment and Online Marketing Strategies affect Consumer Experience in the Culinary Industry? Kadir, Rachmawaty; Azisah Alisyahbana2, Andi Naila Quin; Amrullah, Nursinah; Syakur, Ririn Mardhani; Amraeni, Amraeni
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to analyze the impact of digital payment and online marketing strategies on the customer experience in the food industry, with a focus on the company "Kaku Food." As digital technology increasingly shapes the food industry, Kaku Food has effectively leveraged these advancements to enhance service quality and customer interaction. The research method involved a survey of 57 respondents who were Kaku Food customers. The results of the analysis show that both digital payment and online marketing have a significant impact on the customer experience. Specifically, the implementation of digital payment methods, such as e-money and e-wallets, has led to faster transactions and reduced wait times, contributing to higher customer satisfaction. Moreover, creative online marketing strategies, particularly through social media and collaborations with culinary influencers, have proven effective in reaching a digitally active audience, especially young people. The coefficient of determination indicates that 64.2% of the variation in customer experience can be explained by these two variables. The regression results reveal that while both digital payment and online marketing have positive and significant coefficients against customer experience, online marketing exerts a greater influence. This study provides valuable insights for Kaku Food management to formulate effective marketing strategies and payment systems, ultimately enhancing customer satisfaction and fostering greater loyalty.
Co-Authors Alisyahbana, Andi Naila Quin Azisah Amraeni, Amraeni Amrullah, Nursinah Azis, Fajriani Azis, Putri Athirah Azisah Alisyahbana2, Andi Naila Quin Syakur, Ririn Mardhani Tabsir, Muhammad Kusnady