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All Journal Quantitative Economics and Management Studies Daengku: Journal of Humanities and Social Sciences Innovation Journal of Economic Education and Entrepreneurship Studies Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pengabdian Masyarakat dan Riset Pendidikan Pinisi Journal of Entrepreneurship Review
Alisyahbana, Andi Naila Quin Azisah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Penguatan Kelompok Sadar Wisata (Pokdarwis) Melalui Kampanye Sadar Wisata Untuk Menciptakan Pariwisata Berkelanjutan Isma, Andika; Sumarsih, Sumarsih; Erwin, Erwin; Alisyahbana, Andi Naila Quin Azisah
Journal of Economic Education and Entrepreneurship Studies Vol. 4 No. 2 (2023): VOL. 4, NO. 2 (2023): JE3S, DESEMBER 2023
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v4i2.1847

Abstract

Some tourism village management by Pokdarwis has shortcomings in institutional function and effectiveness. These conditions directly affect the management and development of tourist villages. This community service activity aims to strengthen the institutional functions of Pokdarwis and other community institutions through the implementation of the 5.0 tourism awareness campaign launched by the Ministry of Tourism and Creative Economy. The community service program focuses on: (1) mentoring Pokdarwis; (2) mentoring PKK groups; (3) mentoring arts and cultural actors; and (4) mentoring youth organizations. Furthermore, this activity seeks to increase capacity, understanding and awareness among community groups in an effort to create sustainable tourism management. Evaluation through postest was carried out during the mentoring activities and after the mentoring activities as a form of evaluation. The evaluation results showed that 51 participants (85%) understood the importance of tourism awareness campaigns for institutional strengthening in creating sustainable tourism. The results of this community service are able to have a positive impact on sustainable tourism management. In addition, the results of this activity were able to equalize the positive perceptions of the community as stated in the memorandum of understanding.
Natural Potential and Local Resources of Tourism Villages in Extreme Poverty Alleviation Daniel Adolf Ohyver; Risman Jaya; Sudarmi; Ismail; Alisyahbana, Andi Naila Quin Azisah
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 3 (2024): VOL. 5, NO. 3 (2024): JE3S, SEPTEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i3.4409

Abstract

This study aims to explore the natural and local resources that can be utilized as economic assets to alleviate extreme poverty in Kolaka Regency. A qualitative research approach was employed, gathering data through interviews with beach managers, field observations, and documentation. The findings indicate that the area's natural beauty, marine resources, and rich cultural traditions play a critical role in attracting tourists and serving as sustainable economic drivers. These resources not only enhance tourism but also provide opportunities for local communities to develop businesses and improve livelihoods. However, to ensure the continued success of tourism as a poverty alleviation tool, environmental preservation and cultural conservation must be prioritized. This includes implementing eco-friendly tourism practices that protect the natural environment while promoting local traditions. Additionally, collaboration between local communities, the government, and stakeholders is essential to create inclusive and long-term benefits. This research is expected to contribute to formulating effective tourism development strategies that can alleviate extreme poverty and improve the well-being of the local population.
Moderating Role of Social Norms in the Relationship between Tax Knowledge, Quality of Tax Service, and Tax Compliance among MSMEs Fadhilatunisa, Della; Hamdan, Muhammad Nurfaizy; Isma, Andika; Dewantara, Hajar; Alisyahbana, Andi Naila Quin Azisah
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 1 (2024): VOL. 6, NO. 1 (2025): JE3S, MARCH 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i1.7722

Abstract

This study addresses the persistent problem of low tax compliance among informal Micro, Small, and Medium Enterprises (MSMEs), which undermines fiscal stability and hampers economic development. The primary purpose of the research is to examine the direct effects of tax knowledge and the quality of tax service on tax compliance, as well as to assess whether social norms moderate these relationships among informal MSMEs. Employing a quantitative approach with a cross-sectional survey design, data were collected from owners and managers of informal MSMEs using structured questionnaires. The analysis was conducted using structural equation modeling (SEM) to test the hypothesized relationships and moderation effects. The results indicate that both tax knowledge and the quality of tax service have significant positive effects on tax compliance behavior among informal MSMEs. However, the moderating role of social norms was not supported, as social norms did not significantly influence the relationships between tax knowledge, service quality, and compliance. These findings imply that policy interventions to enhance tax compliance in the informal sector should prioritize educational initiatives and improvements in service quality, rather than relying primarily on social or communal influences. Despite offering important insights, this study is limited by its cross-sectional design, geographically constrained sample, and reliance on self-reported data, which may affect the generalizability and causality of the findings. Future research should consider broader samples, longitudinal approaches, and the inclusion of additional contextual or psychological factors to deepen the understanding of tax compliance behavior among informal MSMEs.
Digital-Based Informal Entrepreneurship Education: Transforming Social Media into a Business Learning Space Nurhayani, Nurhayani; Isma, Andika; Windarsari, Wiwin Riski; Alisyahbana, Andi Naila Quin Azisah; Muflih, Betania Kartika
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 2 (2025): VOL. 6, NO. 2 (2025): JE3S, JUNE 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i2.9587

Abstract

The development of digital technology has driven transformations in various aspects of life, including entrepreneurship education. This study examines how social media can be utilized as an informal learning space to support digital-based entrepreneurship education without being limited by space and time. Using a qualitative approach and literature review, this article explores the role of platforms such as Instagram, TikTok, and YouTube in disseminating entrepreneurial knowledge, building business communities, and creating flexible and accessible learning ecosystems. The results show that social media is not only a means of business promotion but also plays a role as an interactive and inspiring educational medium. The use of experience-based content, tutorials, and entrepreneurial success stories is a key strategy in educating audiences, both informally and formally. This article recommends optimizing the use of social media by educators, MSMEs, and entrepreneurial communities to expand access to relevant and contextual business learning in the digital era.
Pemberdayaan UMKM melalui Literasi Kecerdasan Buatan dan Teknologi Augmented Reality untuk Transformasi Ekosistem Kewirausahaan Digital di Kelurahan Masale Kota Makassar: Penelitian Amraeni, Amraeni; Alisyahbana, Andi Naila Quin Azisah; Mushaf, Mushaf; Syukur, Pramudya Asoka; Masna, Ummul Khaeri; Andri, Dian Puspita Sari; Isma, A; Dewantara, Hajar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3543

Abstract

The low level of digital adoption among Micro, Small, and Medium Enterprises (MSMEs), particularly in tax administration and marketing, continues to hinder competitiveness. This community service program focuses on empowering MSMEs in Masale Sub-district, Makassar City through Artificial Intelligence (AI)-based tax literacy and the use of Augmented Reality (AR) for digital promotion. The activity aims to enhance MSME capacity through AI literacy training for tax management and the application of AR in digital marketing strategies. The method used is Participatory Action Research (PAR), implemented through socialization, smart tax and AR content creation training, mentoring, and evaluation using pre-test and post-test. The results show a significant improvement, with the average accuracy increasing from 48.2% in the pre-test to 91.8% in the post-test. This program effectively strengthens MSMEs’ digital skills, improves operational efficiency, and expands AR-based promotional reach, all of which contribute to building a sustainable digital entrepreneurship ecosystem.
Mapping Competitive Advantage in Competitive Markets: Analysis on the Creative Industry Sector in Southeast Asia Fatmawati, Fatmawati; Nurbayani, Sri Undai; Isma, Andika; Alisyahbana, Andi Naila Quin Azisah; Diarra, Salim
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4473

Abstract

This study conducts a ten-year systematic mapping of competitive advantage within Southeast Asia’s creative industries, synthesizing insights from interdisciplinary literature to identify the key drivers shaping competitiveness in the region. The findings reveal that competitive advantage has shifted from traditional determinants toward an integrated model driven primarily by digital capability, innovation dynamics, and ecosystem support. Digital capability emerges as the most influential factor, enabling firms to enhance visibility, accelerate market reach, and adapt to rapidly changing platform environments. Innovation capability and dynamic organizational competencies further strengthen long-term competitiveness by facilitating continuous renewal, creative experimentation, and strategic resource reconfiguration. The analysis also highlights the central role of ecosystem governance, particularly public policy, infrastructure readiness, and institutional coordination in shaping industry performance. Countries with well-developed creative ecosystems, such as Singapore and Malaysia, demonstrate higher innovation maturity and digital integration, while others rely more heavily on community-driven or informal creative clusters. Platform-based competition and the rise of creator-led economies introduce new logics of value creation, emphasizing algorithmic mastery, content interactivity, and community engagement as key competitive mechanisms. Sustainability and cultural differentiation play equally significant roles, as creative firms increasingly integrate ethical practices, cultural authenticity, and collaborative partnerships to strengthen long-term relevance. Overall, the study concludes that competitive advantages in Southeast Asia’s creative industries is formed through the synergy of digital capability, innovation, ecosystem structures, cultural assets, and sustainability. These findings underscore the need for targeted policies, regional collaboration, and strategic digital development to position Southeast Asia as a globally competitive creative hub.
Do Democracy and Investment Promote Regional Economic Performance? Evidance from Panel Data Analysis Isma, Andika; Fitrianti, Retno; Alisyahbana, Andi Naila Quin Azisah; Diarra, Salim
Quantitative Economics and Management Studies Vol. 6 No. 6 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4483

Abstract

This study investigates whether democracy and investment promote regional economic performance in Indonesia. It employs panel data for 34 provinces over the period 2021–2023, modelling real GRDP per capita as a function of provincial democracy, investment, central government transfers per capita, and population. The empirical analysis is conducted using EViews 13, comparing pooled OLS, random effects, and fixed effects specifications; Chow, Breusch–Pagan LM, and Hausman tests consistently indicate that the fixed effects model is the most appropriate. The estimation results show that provincial democracy, as measured by the Indonesian Democracy Index, does not exert a statistically significant direct effect on regional economic performance within the short observation window. By contrast, investment displays a positive and robust association with real GRDP per capita across specifications, confirming its role as the main proximate driver of regional growth. Central government transfers per capita and population do not exhibit a stable growth-enhancing effect and, in some cases, are weakly or negatively associated with regional output. The findings of this study indicate that, in the short run, investment is the key channel through which regional economies respond to institutional and fiscal environments, while democracy operates more as a deep institutional background whose economic impokact is not immediately visible in annual growth outcomes.
How do Customer Satisfaction and Trust Affect Customer Loyalty in Using Micro Bank Flagship Products? Rahmawati, Rahmawati; Amrullah, Nursinah; Alisyahbana, Andi Naila Quin Azisah
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 3 (2023): Volume 1, Issue 3, September-December 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v1i3.164

Abstract

This study aims to determine the effect of satisfaction and trust on customer loyalty in using the Bank's micro superior products. The research population is Bank customers in Makassar City who use micro superior products. The final sample obtained was 100 respondents. Data analysis used path analysis using Statistical SPSS 25. The results of data analysis show that the satisfaction variable has a significant effect on trust. The satisfaction variable has no positive and significant effect on loyalty. The trust variable has a positive and significant effect on loyalty. Then the analysis of satisfaction on loyalty through trust is known to have a direct effect, while the indirect effect of satisfaction through trust on loyalty, which means that the value of the indirect effect is greater than the value of the direct effect. So it can be concluded that indirectly satisfaction through trust has a significant effect on loyalty. In order to increase consumer loyalty, banks need to continue to improve the quality of their products and services. In addition, banks can provide education to customers to increase customer understanding of the benefits they get from the bank's flagship micro products and how to use them effectively.
Economic Behavior of Traditional Market Traders in Responding to the Existence of Modern Markets and Online Markets Suryaningrum, Dyah Ayu; Utami, Eva Yuniarti; Alisyahbana, Andi Naila Quin Azisah
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 3 (2023): Volume 1, Issue 3, September-December 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v1i3.168

Abstract

This study aims to determine the economic behavior of traditional market traders in facing the existence of modern markets in Makassar City. This research uses qualitative research. Data collection techniques were carried out by observation, interviews, and documentation. The informants in this study were traditional market traders in Makassar City totaling 5 people as the object of research. The results of the research obtained are that the existence of modern markets greatly affects the income of traditional market traders which is marked by a drastic reduction in income. As for determining the price of traditional market traders using a bargaining system and an agreement between the seller and the buyer. In improving product quality, traditional market traders sort the goods taken from the camp to avoid damage to the product. While in improving the quality of service traditional market traders serve one by one buyers, that way buyers can also ask directly about the products to be purchased.
Exploration of Local Wisdom in Creative Economy Literacy: The Case of Banana Chips Small Business Harsono, Iwan; Yahya, Muh.; Alisyahbana, Andi Naila Quin Azisah; Rizka Aisyah Nurjannah
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 1 (2024): Volume 2, Issue 1, January-April 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i1.290

Abstract

This research aims to explore local wisdom through creative economic literacy in the small banana chip industry in East Luwu Regency. The type of research used is qualitative with the source of informants being 5 people each from small businesses who have different marketing methods in terms of product sales in East Luwu Regency. The data collection technique was carried out in two aspects, namely primary and secondary. The data collected is then processed and analyzed using qualitative descriptive methods, to provide an overview, explanation, understanding and conclusions. The results of the research show that banana chips business actors in East Luwu Regency already understand creative economic literacy with the knowledge they have, they can act or behave in accordance with the knowledge they have gained from the learning process and from training. They run their business with the knowledge they get from the process of selecting raw materials to how they market their products. Potentially, the creative economy industry can be used as an alternative to restore the economic conditions of society which are starting to decline.
Co-Authors Adio, Matthew Olufemi Amraeni, Amraeni Amrullah, Nursinah Andika Isma Andri, Dian Puspita Sari Azis, Fajriani Betania Kartika Muflih Della Fadhilatunisa Diarra, Salim Dyah Ayu Suryaningrum Erwin Erwin Fachry Abda El Rahman Fardhani, Muhammad Faris Fatmawati, Fatmawati Febriyanti Gian Matthew Fitrianti, Retno Hajar Dewantara Hamdan, Muhammad Nurfaizy Isma, A Ismail Iwan Harsono Kadir, Rachmawati Kadir, Rachmawaty Masna, Ummul Khaeri Mas’ud, Mas’ud Mushaf, Mushaf Nazhmi, Muh. Rayhan Akmal Nurfaiza, Ayu Hasra Nurhayani nurhayani Nurjannah, Rizka Aisyah Ohyver, Daniel Adolf Patadungan, Agusto Rahmawati, Rahmawati Rauf, Muhammad Ikhwan Rini Cahyani Ramli Rizka Aisyah Nurjannah Sopi Sri Undai Nurbayani Sudarmi Sumarsih . . Syam, Andini Safitri Syukur, Pramudya Asoka Ukie Tukinah, Ukie Utami, Eva Yuniarti Vaneza Zefanya Windarsari, Wiwin Riski Yahya, Muh.