Articles
<![CDATA[How do Customer Satisfaction and Trust Affect Customer Loyalty in Using Micro Bank Flagship Products? ]]>
<![CDATA[Rahmawati, Rahmawati]]>;
<![CDATA[Amrullah, Nursinah]]>;
<![CDATA[Alisyahbana, Andi Naila Quin Azisah]]>
<![CDATA[ Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 3 (2023): Volume 1, Issue 3, September 2023 ]]>
Publisher : <![CDATA[CV. Sakura Digital Nusantara ]]>
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DOI: 10.61255/jeemba.v1i3.164
<![CDATA[This study aims to determine the effect of satisfaction and trust on customer loyalty in using the Bank's micro superior products. The research population is Bank customers in Makassar City who use micro superior products. The final sample obtained was 100 respondents. Data analysis used path analysis using Statistical SPSS 25. The results of data analysis show that the satisfaction variable has a significant effect on trust. The satisfaction variable has no positive and significant effect on loyalty. The trust variable has a positive and significant effect on loyalty. Then the analysis of satisfaction on loyalty through trust is known to have a direct effect, while the indirect effect of satisfaction through trust on loyalty, which means that the value of the indirect effect is greater than the value of the direct effect. So it can be concluded that indirectly satisfaction through trust has a significant effect on loyalty. In order to increase consumer loyalty, banks need to continue to improve the quality of their products and services. In addition, banks can provide education to customers to increase customer understanding of the benefits they get from the bank's flagship micro products and how to use them effectively.]]>
<![CDATA[Economic Behavior of Traditional Market Traders in Responding to the Existence of Modern Markets and Online Markets ]]>
<![CDATA[Suryaningrum, Dyah Ayu]]>;
<![CDATA[Utami, Eva Yuniarti]]>;
<![CDATA[Alisyahbana, Andi Naila Quin Azisah]]>
<![CDATA[ Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 3 (2023): Volume 1, Issue 3, September 2023 ]]>
Publisher : <![CDATA[CV. Sakura Digital Nusantara ]]>
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DOI: 10.61255/jeemba.v1i3.168
<![CDATA[This study aims to determine the economic behavior of traditional market traders in facing the existence of modern markets in Makassar City. This research uses qualitative research. Data collection techniques were carried out by observation, interviews, and documentation. The informants in this study were traditional market traders in Makassar City totaling 5 people as the object of research. The results of the research obtained are that the existence of modern markets greatly affects the income of traditional market traders which is marked by a drastic reduction in income. As for determining the price of traditional market traders using a bargaining system and an agreement between the seller and the buyer. In improving product quality, traditional market traders sort the goods taken from the camp to avoid damage to the product. While in improving the quality of service traditional market traders serve one by one buyers, that way buyers can also ask directly about the products to be purchased.]]>
<![CDATA[Exploration of Local Wisdom in Creative Economy Literacy: The Case of Banana Chips Small Business ]]>
<![CDATA[Harsono, Iwan]]>;
<![CDATA[Yahya, Muh.]]>;
<![CDATA[Alisyahbana, Andi Naila Quin Azisah]]>;
<![CDATA[Rizka Aisyah Nurjannah]]>
<![CDATA[ Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 1 (2024): Volume 2, Issue 1, January 2024 ]]>
Publisher : <![CDATA[CV. Sakura Digital Nusantara ]]>
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DOI: 10.61255/jeemba.v2i1.290
<![CDATA[This research aims to explore local wisdom through creative economic literacy in the small banana chip industry in East Luwu Regency. The type of research used is qualitative with the source of informants being 5 people each from small businesses who have different marketing methods in terms of product sales in East Luwu Regency. The data collection technique was carried out in two aspects, namely primary and secondary. The data collected is then processed and analyzed using qualitative descriptive methods, to provide an overview, explanation, understanding and conclusions. The results of the research show that banana chips business actors in East Luwu Regency already understand creative economic literacy with the knowledge they have, they can act or behave in accordance with the knowledge they have gained from the learning process and from training. They run their business with the knowledge they get from the process of selecting raw materials to how they market their products. Potentially, the creative economy industry can be used as an alternative to restore the economic conditions of society which are starting to decline.]]>
<![CDATA[Penguatan Kelompok Sadar Wisata (Pokdarwis) Melalui Kampanye Sadar Wisata Untuk Menciptakan Pariwisata Berkelanjutan ]]>
<![CDATA[Isma, Andika]]>;
<![CDATA[Sumarsih, Sumarsih]]>;
<![CDATA[Erwin, Erwin]]>;
<![CDATA[Alisyahbana, Andi Naila Quin Azisah]]>
<![CDATA[ Journal of Economic Education and Entrepreneurship Studies Vol. 4 No. 2 (2023): VOL. 4, NO. 2 (2023): JE3S, DESEMBER 2023 ]]>
Publisher : <![CDATA[Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar ]]>
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DOI: 10.26858/je3s.v4i2.1847
<![CDATA[Some tourism village management by Pokdarwis has shortcomings in institutional function and effectiveness. These conditions directly affect the management and development of tourist villages. This community service activity aims to strengthen the institutional functions of Pokdarwis and other community institutions through the implementation of the 5.0 tourism awareness campaign launched by the Ministry of Tourism and Creative Economy. The community service program focuses on: (1) mentoring Pokdarwis; (2) mentoring PKK groups; (3) mentoring arts and cultural actors; and (4) mentoring youth organizations. Furthermore, this activity seeks to increase capacity, understanding and awareness among community groups in an effort to create sustainable tourism management. Evaluation through postest was carried out during the mentoring activities and after the mentoring activities as a form of evaluation. The evaluation results showed that 51 participants (85%) understood the importance of tourism awareness campaigns for institutional strengthening in creating sustainable tourism. The results of this community service are able to have a positive impact on sustainable tourism management. In addition, the results of this activity were able to equalize the positive perceptions of the community as stated in the memorandum of understanding.]]>
<![CDATA[Natural Potential and Local Resources of Tourism Villages in Extreme Poverty Alleviation ]]>
<![CDATA[Daniel Adolf Ohyver]]>;
<![CDATA[Risman Jaya]]>;
<![CDATA[Sudarmi]]>;
<![CDATA[Ismail]]>;
<![CDATA[Alisyahbana, Andi Naila Quin Azisah]]>
<![CDATA[ Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 3 (2024): VOL. 5, NO. 3 (2024): JE3S, SEPTEMBER 2024 ]]>
Publisher : <![CDATA[Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar ]]>
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DOI: 10.62794/je3s.v5i3.4409
<![CDATA[This study aims to explore the natural and local resources that can be utilized as economic assets to alleviate extreme poverty in Kolaka Regency. A qualitative research approach was employed, gathering data through interviews with beach managers, field observations, and documentation. The findings indicate that the area's natural beauty, marine resources, and rich cultural traditions play a critical role in attracting tourists and serving as sustainable economic drivers. These resources not only enhance tourism but also provide opportunities for local communities to develop businesses and improve livelihoods. However, to ensure the continued success of tourism as a poverty alleviation tool, environmental preservation and cultural conservation must be prioritized. This includes implementing eco-friendly tourism practices that protect the natural environment while promoting local traditions. Additionally, collaboration between local communities, the government, and stakeholders is essential to create inclusive and long-term benefits. This research is expected to contribute to formulating effective tourism development strategies that can alleviate extreme poverty and improve the well-being of the local population.]]>
<![CDATA[PENGARUH HIPERSEKURITISASI DAN PRAKTIK KEAMANAN SIBER HARIAN TERHADAP KEPATUHAN MAHASISWA DALAM MENGHADAPI ANCAMAN DIGITAL ]]>
<![CDATA[Algi Fahrizal]]>;
<![CDATA[Muh Fikri Ainul Yakin]]>;
<![CDATA[Dewantara, Hajar]]>;
<![CDATA[Alisyahbana, Andi Naila Quin Azisah]]>;
<![CDATA[Salim, Diarra]]>
<![CDATA[ Jurnal Pendidikan Terapan Vol 3, No 1 January (2025) ]]>
Publisher : <![CDATA[Sakura Digital Nusantara ]]>
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DOI: 10.61255/jupiter.v3i1.555
<![CDATA[While advances in information technology have many benefits, they also increase cybersecurity risks, especially for students. The purpose of this study was to see how hypersecuritization and daily cybersecurity practices affect students' compliance with digital security policies. This descriptive quantitative study involved 94 students from various majors, and data was collected through an online survey that used a five-level Likert scale. The results showed that hypersecuritization had a mean score of 4.04, which indicates that people are very wary of cyber threats. The mean score of 4.01 for daily cybersecurity practices indicates positive behaviors such as the use of two-factor authentication and device updates. Although more flexible policies are needed, the mean score of 3.86 indicates a fairly high acceptance of cybersecurity policies. This study found that to improve students' knowledge and compliance about cybersecurity, education-based methods and more inclusive policies are needed.]]>
<![CDATA[Contributions of Innovation and Entrepreneurship Education to Entrepreneurial Intention with Entrepreneurial Motivation as an Intervening Variable in Vocational High School Students ]]>
<![CDATA[Yahya, Muh.]]>;
<![CDATA[Isma, Andika]]>;
<![CDATA[Alisyahbana, Andi Naila Quin Azisah]]>;
<![CDATA[Abu, Ilham]]>
<![CDATA[ Pinisi Journal of Entrepreneurship Review Vol. 1 No. 1 (2023): Pinisi Journal of Entrepreneurship Review (March 2023) ]]>
Publisher : <![CDATA[Universitas Negeri Makassar ]]>
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DOI: 10.62794/pjer.v1i1.49
<![CDATA[Unemployment is a major problem in Indonesia. This happens because Indonesia is a country with a high population growth rate, which affects the competition for jobs. One way that is considered quite effective to overcome the problem of unemployment is to create or increase the number of entrepreneurs. This study aims to determine the direct effect and indirect effect of Innovation, Entrepreneurship Education, Entrepreneurial Intention, on Entrepreneurial Motivation. The research method used in this research is quantitative. The independent variables are Innovation (X1) and Entrepreneurship Education (X2), the dependent variable is Entrepreneurial Intention (Y), and the Intervening variable is Entrepreneurial Motivation (Z). The number of respondents in this study were Vocational High School students with a sample of 32 students. Based on the results of research that has been done, directly and indirectly Innovation, entrepreneurship education, entrepreneurial intention, and motivation have a significant effect on entrepreneurial intention in Vocational Students.]]>
<![CDATA[Entrepreneurship Learning and Social Environment: The Determinants that Appear Entrepreneurial Interest for Students ]]>
<![CDATA[Alisyahbana, Andi Naila Quin Azisah]]>;
<![CDATA[Isma, Andika]]>;
<![CDATA[Bakry]]>
<![CDATA[ Pinisi Journal of Entrepreneurship Review Vol. 1 No. 2 (2023): Pinisi Journal of Entrepreneurship Review (July 2023) ]]>
Publisher : <![CDATA[Universitas Negeri Makassar ]]>
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DOI: 10.62794/pjer.v1i2.287
<![CDATA[This study aims to determine the determinants of student entrepreneurial interest as seen from entrepreneurship learning and social environment. This study examines partially and simultaneously the effect of student entrepreneurial interest in entrepreneurship study programs at Universitas Negeri Makassar. This research is categorized as quantitative descriptive research with a population of 401 entrepreneurship students at Universitas Negeri Makassar class of 2019-2021. Data obtained through the distribution of questionnaires with a Likert scale. The analysis technique used is descriptive statistical analysis, analysis of prerequisite analysis, hypothesis testing and determination coefficient test. The results of this study indicate that entrepreneurship learning and social environment partially and simultaneously have a significant effect on entrepreneurial interest in entrepreneurship students of Universitas Negeri Makassar. This means that entrepreneurship learning and the social environment are determinants of the emergence of entrepreneurial interest for students of entrepreneurship study programs at public universities in Makassar.]]>
<![CDATA[Enhancing Competitive Advantage Through Innovation and Entrepreneurial Orientation: The Importance of Product Quality ]]>
<![CDATA[Alisyahbana, Andi Naila Quin Azisah]]>;
<![CDATA[Yahya, Muh.]]>
<![CDATA[ Pinisi Journal of Entrepreneurship Review Vol. 2 No. 3 (2024): Pinisi Journal of Entrepreneurship Review (November 2024) ]]>
Publisher : <![CDATA[Universitas Negeri Makassar ]]>
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DOI: 10.62794/pjer.v2i3.4033
<![CDATA[This study investigates the impact of innovation and entrepreneurial orientation on competitive advantage, with a focus on product quality, in Micro, Small, and Medium Enterprises (MSMEs) within the culinary sector in Makassar City. Data were collected from culinary MSMEs through surveys and analyzed using statistical methods. The research highlights the crucial role of innovation and entrepreneurial orientation in enhancing the competitive advantage of these enterprises. The findings emphasize that focusing on improving product quality is essential for MSMEs to succeed in the highly competitive culinary market. The study's practical implications suggest that culinary MSMEs in Makassar City must continuously foster innovation, cultivate an entrepreneurial mindset, and prioritize product quality to maintain and enhance their competitive standing. By doing so, these enterprises can better navigate market challenges and position themselves effectively against competitors, ultimately driving growth and success in a dynamic market environment.]]>
<![CDATA[The Effect of Self-Efficacy and Subjective Norms on Entrepreneurial Intention with Entrepreneurial Attitude as an Intervening Variable ]]>
<![CDATA[Alisyahbana, Andi Naila Quin Azisah]]>;
<![CDATA[Isma, Andika]]>
<![CDATA[ Pinisi Journal of Entrepreneurship Review Vol. 3 No. 1 (2025): Pinisi Journal of Entrepreneurship Review (March 2025) ]]>
Publisher : <![CDATA[Universitas Negeri Makassar ]]>
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DOI: 10.62794/pjer.v3i1.7714
<![CDATA[Entrepreneurship plays a crucial role in realizing the vision of “Golden Indonesia 2045,” with university students expected to act as agents of change through strong entrepreneurial intentions. This study aims to examine the effect of self-efficacy and subjective norms on entrepreneurial intention, with an entrepreneurial attitude serving as a mediating variable. The study employed a quantitative approach using path analysis. Data was collected through questionnaires distributed to 105 undergraduate students and analyzed statistically. The results reveal that self-efficacy has a positive and significant effect on entrepreneurial intention, both directly and indirectly through an entrepreneurial attitude. Although subjective norms do not directly influence entrepreneurial intention significantly, they have a positive and significant indirect effect mediated by entrepreneurial attitude. Furthermore, entrepreneurial attitude itself significantly influences entrepreneurial intention. These findings highlight the importance of developing both personal efficacy and supportive social environments to foster positive entrepreneurial attitudes, which in turn enhance entrepreneurial intention among university students. The study provides valuable insights for educational institutions and policymakers to design effective entrepreneurship education and support systems.]]>
