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All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Ekonomi dan Bisnis
Rahmat Dinul Paqi
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Economics, Econometrics & Finance

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The Impact of Perfect Competition Market Structure on Firm Performance in the Coffee Culinary Industry Johnny Chandra; Farah Fitria Ramadhani; Rahmat Dinul Paqi; Muh. Rafli Ramadhan
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 3 (2024): Volume 2, Issue 3, September 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i3.373

Abstract

This study examines the influence of perfect competition market structure on firm performance within the coffee culinary industry. A qualitative approach was employed, utilizing data collection methods such as surveys, interviews, observations, and documentation involving key stakeholders in the culinary business. The findings reveal that the coffee industry in Makassar, specifically exemplified by Kopi Break, operates within a perfect competition market structure. In the short run, market equilibrium is demonstrated by the balance between supply and demand at Kopi Break. The study highlights that one effective method for analyzing short-term market equilibrium involves assessing the impact of shifts in the supply curve on market balance. Additionally, it was found that the market structure in the culinary industry is heavily influenced by the behavior and strategic decisions of firms. This research provides valuable insights into how perfect competition conditions affect business performance and decision-making within the coffee culinary industry, emphasizing the importance of firm behavior in maintaining market equilibrium.
OPTIMIZATION OF MARKETING USING SOCIAL MEDIA AND ADVERTISING MEDIA IN INCREASING SALES AT THE UNITYLIGHT ONLINE STORE IN MAKASSAR CITY RAHMAT DINUL PAQI; AGUS SYAM; NUR HALIM; MUHAMMAD JUFRI; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing through social media and advertising media has become one of the important strategies in facing the challenge of low sales volume in the current digital era. Amid the increasingly fierce online business competition, optimal utilization of social media becomes the key to reaching consumers widely and boosting sales. This research aims to identify the optimization strategies for marketing using social media and media advertising to increase sales at the Unitylight Online Store in Makassar City. This study uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The strategies implemented include creating feed and reels content, adding Call To Action (CTA) links, using automated messages, compiling product catalogs, and utilizing Instagram Ads. Data analysis employs the AIDA model (Attention, Interest, Desire, Action) approach to illustrate an effective marketing communication flow. The research results show that the implemented digital marketing strategy has impacted the increase in sales volume, profit acquisition, and supported the growth of Unitylight Online Store. These findings contribute to MSME actors in utilizing digital technology in a more targeted and strategic manner.
Co-Authors Agus Syam Farah Fitria Ramadhani Johnny Chandra Muh. Rafli Ramadhan Muhammad Jufri Nur Halim Sumiati Tahir