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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Ilmu Sosial dan Humaniora Kartika: Jurnal Studi Keislaman Jurnal Ekonomi dan Bisnis Ad-Dhuha: Jurnal Pendidikan Bahasa Arab dan Budaya Islam Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Nur Halim
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Influence of Entrepreneurship Education and Technopreneurship Literacy on Entrepreneurial Intention with Self-Efficacy as an Intervening Variable in Generation Z Isma, Andika; Nur Halim; Andi Anggi Kemalasari; Muhammad Rakib; Hajar Dewantara
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 3: July 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i3.5820

Abstract

This research aims to identify whether entrepreneurship education and technopreneurship literacy among students contribute to interest in entrepreneurship through self-efficacy among Generation Z in Makassar City. This research is included in the quantitative research category with a population of 500 Generation Z from Vocational High Schools in Makassar City and a sample of 100 people. Data was collected using questionnaire and documentation techniques. The analysis technique used is path analysis using SPSS software. The research results show that entrepreneurship education and technopreneurship literacy, both directly and indirectly, contribute positively and significantly to interest in entrepreneurship through self-efficacy among Generation Z in Makassar City. Based on the results of this research, entrepreneurship education and technopreneurship literacy are very important to be taught and given to Generation Z, especially in the school environment. This education should not only be taught in one particular department but should be taught in all departments. This is because entrepreneurship education and technopreneurship literacy can increase students' self-efficacy, which in turn can contribute to increasing interest in entrepreneurship among students.
THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND WORD OF MOUTH ON PURCHASING DECISIONS IN THE NOEMIE SNACK BUSINESS IN MAMUJU DISTRICT Nurmila Khairunnisa; Agus Syam; Asmayanti; Nur Halim; Muhammad Jufri
Jurnal Ekonomi dan Bisnis Vol. 2 No. 8 (2024): Agustus
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to find out the impact of social media promotion and word of mouth on consumer purchasing decisions in the Noemie district of Mamuju business. The study adopted a quantitative method with a population consisting of customers of Noemie's grocery store, and samples of 60 customers were selected using non probability sampling. Data collection and analysis is done using IBM SPSS 24 with double linear analysis techniques. The results of this study show that: R2 determination test results showed 85.3% of independent variables have a significant impact on income. The results of the research on the T test showed that social media promotion and word of mouth had a positive influence on purchasing decisions.
THE INFLUENCE OF YELLOW RICE PRODUCT QUALITY ON CUSTOMER PURCHASE DECISIONS AT WAROENG KEMBAR BUSINESS IN BARRU REGENCY Jumriani, Jumriani; Agus Syam; Asmayanti, Asmayanti; Nur Halim; Marhawati, Marhawati
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

The research aims to determine the effect of product quality on purchasing decisions at the Waroeng Kembar business in Barru Regency.The independent variable in this study is the purchasing decision, and the dependent variable is product quality.The population in this study is all customers of Waroeng Kembar, with a sample size of 90 respondents.Data collection was carried out by distributing questionnaires to the respondents.The analysis method used is simple linear regression analysis using SPSS software.Based on the results of the regression analysis, a significance value of 0.000 was obtained, which is less than 0.05, and the coefficient is positive, thus it can be concluded that product quality positively and significantly affects customer purchasing decisions at Waroeng Kembar.
Metode Pembelajaran Muthala’ah Dalam Meningkatkan Kemampuan Maharah Qiraah Santri Pondok Pesantren Modern Al-Kinanah Jambi Rizkia, Nadila; Igo Ilham Hilabi; Nur Halim; M. Zam Kurniawan
Jurnal Pendidikan Bahasa Arab dan Budaya Islam Vol 2 No 1 (2021): Ad-Dhuha: Jurnal Pendidikan Bahasa Arab dan Budaya Islam
Publisher : Fakultas Keguruan dan Ilmu Pendidikan,Universitas Jambi

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Abstract

Penelitian ini bertujuan untuk untuk mengetahui metode pembelajaran apa yang diterapkan oleh guru muthala’ah dalam meningkatkan kemampuan maharah qiraah santri di pondok pesantren modern Al-Kinanah Jambi. Hasil penelitian menunjukkan bahwa 1). Metode pembelajaran yang digunakan oleh guru muthala’ah dibagi menjadi tiga metode. Metode pertama yaitu metode hikayatul qhosiroh guru menjelaskan materi dengan bercerita, Metode kedua yaitu metode tajmi guru meminta siswa untuk menyusun kata acak menjadi sebuah kalimat sempurna. Metode ketiga yaitu metode muwa’imah/muwafiqah adalah melatih penglihatan dan melakukan latihan membaca cepat. Hasil dari penggunaan metode ini, para siswa sedikit banyak dapat memahami materi bahasa Arab. 2). Kendala guru dalam penggunaan metode ini yaitu: (a) latar belakang siswa yang berbeda-beda, (b) siswa kesulitan memaknai kosa kata baru, (c) siswa mengantuk dan tertidur, (d) kurangnya minat belajar siswa (e) siswa yang masih terbata-bata dalam membaca kalimat bahasa Arab, (f) guru sulit mendapatkan perhatian siswa,(g) guru sulit menyatukan pemahaman siswa, (h) metode guru yang kurang efektif dan (i) keaktifan guru dalam mengajar juga kurang. 3). Upaya guru dalam mengatasi kendala penggunaan metode ini adalah sebagai berikut: (a) menghidupkan suasana belajar yang asik dan kondusif, (b) memberikan inovasi pada metode pembelajaran, (c) melakukan latihan membaca kalimat bahasa Arab,(d) mencari persamaan kosa kata yang lebih mudah dipahami siswa (e) memberikan sanksi kepada siswa yang mengantuk dan tertidur (f) memberikan pelajaran tambahan diluar pembelajaran kelas dan (g) komunikasi yang baik.
Strategi Marketing Public Relation PT. JNE Express Pekanbaru dalam Meningkatkan Kualitas Terhadap Kepuasan Pelanggan Nur Halim; Maal Abrar; Hanifahturahmi
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Desember (Jurnal Ilmu Sosial dan Humaniora)
Publisher : CV Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (836.983 KB) | DOI: 10.57248/jishum.v1i2.63

Abstract

The study, entitled strategy Marketing Public Relations in creating quality for JNE expedition customer satisfaction, the activities carried out by marketing public relations in order to create customer satisfaction In jne Pekanbaru.The aim of this study is to learn more about public relations and marketing strategies to find out what products and programs from JNE that customers remain loyal to the JNE expedition, and in order to create customer satisfaction using certain strategies. This study uses descriptive analysis to describe the problem of the creation of Marketing and Public relations strategy in creating customer satisfaction Online shop. This study uses data collection techniques, literature study, observation, interviews and documentation. The results of this study prove that the strategy of marketing public relations, with the Theory of Marketing Public Relations that strategy in JNE canbe well received by customers and can increase customer satisfaction.
Npure Hair Oil :"Pemanfaatan Virgin Coconut Oil (Vco) Menjadi Minyak Rambut Untuk Meningkatkan Pendapatan” Ika Wisudawaty; Pahrul Pahrul; Sumiati Tahir; Nur halim; Mahmuddin Mahmuddin
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 3 (2025): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i3.4559

Abstract

The creative industry in Indonesia has experienced rapid growth in recent years, leading to increased business competition and encouraging innovation in product marketing. This trend has driven many entrepreneurs to develop products that are not only appealing but also offer added value. One such innovation in the beauty sector is the development of hair oil made from Virgin Coconut Oil (VCO). This product utilizes VCO, which is rich in vitamin E, lauric acid, and antioxidants, all known for their benefits in nourishing hair and maintaining scalp health. The natural composition of VCO makes it a safe choice for individuals who wish to avoid harmful chemicals commonly found in hair care products. What makes this business unique is its formulation that combines VCO with almond oil. Although VCO is widely used in various beauty products, hair oil that blends it with almond oil remains rare in the market. Almond oil, which is also rich in vitamin E and essential fatty acids, helps moisturize the hair, reduce hair loss, and strengthen the hair roots. This combination is expected to provide maximum benefits for hair care. The method used in this study involved a product trial with several participants in the city of Makassar. The trial lasted for one week, aiming to evaluate the product’s effectiveness in delivering the intended benefits. The results of the study indicate that an optimal formulation was successfully developed, resulting in a high-quality hair oil with maximum benefits. Additionally, this product holds potential to increase community income by utilizing the abundant coconut resources, thereby adding value to the local economy
ANALYSIS OF MSME ENTREPRENEURSHIP (CASE STUDY ON MSME KINO’S CHICKEN) IN GOWA REGENCY AYU HASRA NURFAIZA; MUHAMMAD JUFRI; AGUS SYAM; NUR HALIM; ANDIKA ISMA
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to analyze the application of entrepreneurial aspects, including innovation, creativity, and resource management, in enhancing competitiveness and the development of Kino’s Chicken SMEs in Gowa Regency. The research uses a descriptive qualitative case study approach, with data collected through interviews, observations, and documentation. The research results show that Kino’s Chicken implements product and service innovations, such as menu variant development and the use of digital platforms (GoFood and GrabFood), to create market differentiation. Creative marketing strategies, including seasonal promotions and storytelling on social media, have successfully expanded the customer reach. Resource management is carried out efficiently through task division based on expertise, daily procurement of raw materials, and disciplined financial record-keeping. Supporting factors include sensitivity to the market and digital technology, while challenges include limited human resources and competition with large-capital businesses. The research conclusion states that innovation, creativity, and adaptive resource management are key to the sustainability and growth of SMEs like Kino’s Chicken. Recommendations include product variant development, improvement of social media management, and seeking stable supplier partners.
OPTIMIZATION OF MARKETING USING SOCIAL MEDIA AND ADVERTISING MEDIA IN INCREASING SALES AT THE UNITYLIGHT ONLINE STORE IN MAKASSAR CITY RAHMAT DINUL PAQI; AGUS SYAM; NUR HALIM; MUHAMMAD JUFRI; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

Digital marketing through social media and advertising media has become one of the important strategies in facing the challenge of low sales volume in the current digital era. Amid the increasingly fierce online business competition, optimal utilization of social media becomes the key to reaching consumers widely and boosting sales. This research aims to identify the optimization strategies for marketing using social media and media advertising to increase sales at the Unitylight Online Store in Makassar City. This study uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The strategies implemented include creating feed and reels content, adding Call To Action (CTA) links, using automated messages, compiling product catalogs, and utilizing Instagram Ads. Data analysis employs the AIDA model (Attention, Interest, Desire, Action) approach to illustrate an effective marketing communication flow. The research results show that the implemented digital marketing strategy has impacted the increase in sales volume, profit acquisition, and supported the growth of Unitylight Online Store. These findings contribute to MSME actors in utilizing digital technology in a more targeted and strategic manner.
Pelatihan dan Pendampingan Pencatatan Keuangan Menggunakan Aplikasi Buku Warung di BUMDesa Mattiro Uleng, Kabupaten Pangkep: Pengabdian Nur Halim; Pahrul; Mahmuddin; Nurhayani; Kemalasari, Andi Anggi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3371

Abstract

This Community Service Activity (PKM) was driven by the urgent need to improve the accountability and efficiency of the financial management of the Mattiro Uleng Village-Owned Enterprise (BUMDesa) in Pangkep Regency. The focus of the intervention was on training and assistance in digital financial recording using the Buku Warung application as a practical solution. The main problems identified are the BUMDesa's dependence on manual bookkeeping, which is prone to errors, the inability to produce reliable financial reports, and a lack of transparency, which significantly hinders the sustainability of village business units. The PKM implementation method included four stages: comprehensive assessment, digital awareness socialization, hands-on training on the Buku Warung application, and measurable mentoring and evaluation through pre-tests and post-tests on 25 BUMDesa administrators. The material emphasized key features such as daily transaction recording, expenditure categorization, and digital accounts receivable/payable management. The evaluation results showed a significant increase in the average knowledge score of participants by 52.7 points (from 35.0 to 87.7), indicating successful technology adoption. This improvement proves that the adoption of user-friendly digital tools is very effective in transforming financial literacy and practices at the village level, so that BUMDesa Mattiro Uleng is expected to be able to achieve a higher level of transparency and accountability.
The The Role of Ma'had Aly Sunan Drajat as a Pillar for Training Ulama Based on Turoats and Modern Academics Nur Halim; Isna Finurika
Kartika: Jurnal Studi Keislaman Vol. 6 No. 2 (2026): Kartika: Jurnal Studi Keislaman (May)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v6i2.697

Abstract

This study aims to analyse the role of Ma'had Aly Sunan Drajat in producing Islamic scholars based on the integration of classical texts and modern academic methodologies. The background of this study is based on the challenges of globalisation and the development of Islamic higher education, which demands the emergence of scholars who not only master classical texts (turats) but also have academic, methodological, and contextual competencies. This research uses a qualitative approach with a case study type. Data collection techniques were carried out through observation, in-depth interviews, and documentation, while data analysis used data reduction, data presentation, and conclusion drawing models. The results of this study indicate that Ma'had Aly Sunan Drajat plays a strategic role as a pillar in producing scholar cadres through a turats-based learning system combined with a modern academic approach, such as the use of research methodologies, scientific writing, and a structured evaluation system. This integration is realised in the curriculum, learning process, and academic and character development. With this model, graduates not only have a deep understanding of fiqh and classical Islamic scholarship, but are also able to respond to contemporary issues in an argumentative and systematic manner. This study confirms that the integration of turats and modern academics is a relevant educational model in strengthening the cadre of scholars in the modern era.
Co-Authors Agus Syam Andi Anggi Kemalasari Andika Isma Arnelin Anggraini Asmayanti ASMAYANTI, ASMAYANTI Ayu Hasra Nurfaiza Hajar Dewantara Hanifahturahmi Hasbi Herawan Hisanan Igo Ilham Hilabi Ika Wisudawaty Isna Finurika Jumriani, Jumriani Kemalasari, Andi Anggi M. Zam Kurniawan Maal Abrar Mahmuddin Mahmuddin Mohamad Ikbal Riski Danial Muh. Alfikri Muhammad Jufri Muhammad Rakib Nurhayani Nurmila Khairunnisa Pahrul, Pahrul Raden Mohamad Herdian Bhakti Rahmat Dinul Paqi Rizkia, Nadila Sumiati Tahir Syamsu Alam Uqbah Al Ansyari Wisudawaty, Ika Wulan Purnamasari