Garuda - Garba Rujukan Digital

Pengaruh Faktor Lokasi, Produk Dan Harga Terhadap Keputusan Pembelian Konsumen di CV. Creative Centre Ricky; Johannes; Johnny Chandra
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of Location, Products and Prices on Purchasing Decisions at the CV. Creative Centre. The population in this study are all consumers who have made purchases on the CV. Creative Centre for 2019. By using the Slovin formula with an error rate of 10%, a total sample of 93 respondents was obtained. The results of the research analysis show that Location, Product and Price partially have a positive and significant effect on Purchasing Decisions at CV. Creative Centre. The results showed that Location, Product and Price simultaneously have a positive and significant effect on Purchasing Decisions at CV. Creative Centre. The results of this study are supported by the value of R square (R2) which means that the Location, Product and Price have an effect on the Purchasing Decision at the CV. Creative Centre. While the remaining is effectd by other factors originating from outside the research model such as service, perception, image, distribution channels, communication, advertising and price discounts

Analisis Pengaruh Digital Marketing, Komunikasi Pemasaran dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pengguna IPhone Chandra, Johnny
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2737

This research analyzes the influence of digital marketing, marketing communications, and service quality on consumer satisfaction. The population in this research is iPhone user consumers. This research uses a purposive sampling method. The method is based on criteria with a sample size of 100 respondents. The model used in this research is multiple linear regression analysis. The partial research results show that digital marketing variables have a positive and significant effect on consumer satisfaction. Marketing communication has a positive and significant effect on consumer satisfaction. Service quality has a significant negative effect on consumer satisfaction. The results of simultaneous research tests show that digital marketing, marketing communications and service quality have a positive and significant effect on consumer satisfaction. The results of this research obtained an Adjusted R Square value of 69.1%. The remaining 30.9% can be explained by other variables outside this research, for example Web E-Commerce, promotions and others.

Pelatihan Penyusunan Laporan Keuangan UMKM Berdasarkan SAK-EMKM Bagi Siswa Jurusan Akuntansi Chandra, Johnny
Jurnal Pengabdian Harapan Bangsa Vol. 2 No. 2: Mei 2024
Publisher : PT. Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56854/jphb.v2i2.193

Laporan Keuangan merupakan informasi keuangan yang dihasilkan oleh sebuah perusahaan. Setiap perusahaan yang melakukan aktivitas usaha diwajibkan untuk membuat laporan keuangan, tidak terkecuali usaha mikro kecil dan menengah (UMKM). Pelaku usaha yang bergerak di sektor usaha mikro bisa saja memiliki dan tidak memiliki pengetahuan tentang laporan keuangan. Untuk bisa melihat perkembangan dari sebuah aktivitas usaha, maka dapat dilihat dari informasi keuangan yang dihasilkan dalam bentuk laporan keuangan. Jika sebuah entitas dapat mengelola transaksi keuangan dan menghasilkan sebuah laporan keuangan yang berkualitas maka tingkat kepercayaan masyarakat terhadap entitas tersebut semakin baik. Kegiatan ini bertujuan untuk memberikan pengetahuan dasar tentang penyusunan laporan keuangan UMKM berdasarkan Standar Akuntansi Keuangan untuk Entitas Mikro Kecil Menengah (SAK-EMKM) bagi siswa jurusan akuntansi di SMK BM Yapim Simpang Empat. Kegiatan yang dilakukan meliputi sosialisasi tentang pengenalan dasar laporan keuangan UMKM dan dilanjutkan dengan implementasi dalam bentuk pelatihan pembuatan laporan keuangan. Hasil dari kegiatan yaitu (1) siswa memiliki pengetahuan tentang laporan keuangan UMKM, (2) siswa dapat membuat laporan keuangan UMKM, dan (3) siswa termotivasi untuk bisa memiliki usaha sendiri (wirausaha) serta (4) pihak sekolah dapat mempertimbangkan memasukkan materi SAK-EMKM ke dalam kurikulum untuk jurusan akuntansi.

Pengaruh Faktor Lokasi, Produk Dan Harga Terhadap Keputusan Pembelian Konsumen di CV. Creative Centre Ricky; Johannes; Johnny Chandra
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v7i2.197

This study aims to determine the effect of Location, Products and Prices on Purchasing Decisions at the CV. Creative Centre. The population in this study are all consumers who have made purchases on the CV. Creative Centre for 2019. By using the Slovin formula with an error rate of 10%, a total sample of 93 respondents was obtained. The results of the research analysis show that Location, Product and Price partially have a positive and significant effect on Purchasing Decisions at CV. Creative Centre. The results showed that Location, Product and Price simultaneously have a positive and significant effect on Purchasing Decisions at CV. Creative Centre. The results of this study are supported by the value of R square (R2) which means that the Location, Product and Price have an effect on the Purchasing Decision at the CV. Creative Centre. While the remaining is effectd by other factors originating from outside the research model such as service, perception, image, distribution channels, communication, advertising and price discounts

Wirausaha Kreatif: Inovasi Tanpa Batas Johnny Chandra; Hommy Dorthy Ellyany Sinaga; Elisabeth Nainggolan; Claudie Tiofanny
Gudang Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): GJPM - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v3i1.1446

Kegiatan pengabdian kepada masyarakat dengan tema "Wirausaha Kreatif: Inovasi Tanpa Batas" bertujuan untuk meningkatkan pemahaman siswa SMKN 2 Rantau Prapat mengenai kewirausahaan berbasis teknologi. Program ini dirancang untuk membekali siswa dengan keterampilan bisnis, strategi pemasaran digital, serta pemanfaatan teknologi dalam dunia usaha. Metode pelaksanaan meliputi sesi pelatihan, diskusi interaktif, dan praktik langsung dalam merancang ide bisnis. Hasil kegiatan menunjukkan bahwa siswa memiliki antusiasme tinggi dalam memahami konsep kewirausahaan dan menunjukkan peningkatan minat untuk mengembangkan usaha berbasis keterampilan mereka. Evaluasi program mengindikasikan keberhasilan dalam meningkatkan kepercayaan diri siswa dalam merintis usaha serta memperkuat hubungan antara dunia pendidikan tinggi dan sekolah kejuruan. Dengan keberhasilan ini, diharapkan kegiatan serupa dapat dikembangkan lebih lanjut untuk memberikan dampak yang lebih luas dalam mendukung generasi muda menjadi wirausahawan inovatif dan mandiri.

The Role of Artificial Intelligence in Financial Risk Management in Fintech Companies Anita, Siska Yuli; Kamal, Irsyad; Judijanto, Loso; Chandra, Johnny; NAWP, Rizal Perlambang C
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 1 (2024): VOL. 6, NO. 1 (2025): JE3S, MARCH 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i1.7695

This study aims to examine the impact of the application of Artificial Intelligence (AI) in financial risk management in FinTech companies. With the increasing reliance on technology, AI has great potential in managing various types of risks, such as credit, market and liquidity risks. This study uses a quai-experimental approach by comparing two groups of companies, namely companies that use that do not use AI. The data collected included the level of non-performing (NPLs), market value fluctuations, and liquidity stability, which were analyzed using t-test and ANOVA to identify significant differences between the two groups. The results showed that companies that implemented AI experienced a significant decrease in bad debt rates, more manageable market values fluctuations, and improved liquidity stability. However, the main challenges faced in implementing AI include limited quality data technological comnpetency, and regulatory compliance. Overall, this study reveals that the application of AI can improve the effetiveness of financial risk management in FinTech firms, but requires investment in employee training, technological infrastructure development, and attentionto regulatory aspects to maximize the benefits.

PKM Pentingnya Akuntansi bagi Pelaku UMKM Susilawati, Made; Meilandri, Detti; Nurhanimah; Ningrum, Endah Prawesti; Chandra, Johnny
Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 02 (2025): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v4i02.241

Community service is carried out to improve the understanding of MSME entrepreneurs regarding the importance of accounting in business management. Many MSME entrepreneurs in Kupang City do not yet have a good financial recording system, making it difficult to monitor the development of their business. Through this activity, participants are given training on the basics of accounting, such as recording transactions, preparing profit and loss reports, and simple balance sheets. The methods used include counseling, direct practice training, and mentoring. The results of the activity showed an increase in participants' understanding of the functions and benefits of accounting in supporting business sustainability. Participants also began to apply simple financial recording in daily operations. Through this PKM, MSME entrepreneurs are expected to be able to manage their business finances more professionally and be able to increase competitiveness in the market.

The Effect of Financial Literacy, Financial Attitudes, and Financial Planning on Student Financial Behavior in West Java Barus, Irwan Irawadi; Chandra, Johnny; Fitriani, Heny; Nindiasari, Avininda Dewi; Sudarmanto, Eko
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2240

This study examines the impact of financial literacy, financial attitudes, and financial planning on the financial behavior of students in West Java. Using a quantitative approach, data were collected from 170 student respondents through questionnaires with a 5-point Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results show that financial attitudes, financial literacy, and financial planning have positive and significant effects on financial behavior. Among the three variables, financial attitudes have the strongest influence, followed by financial literacy and financial planning. The model explains 81.5% of the variance in financial behavior, indicating strong predictive power. These findings highlight the importance of fostering positive financial attitudes, enhancing financial knowledge, and encouraging structured financial planning to promote responsible financial behavior among students. The study contributes to the growing body of literature in behavioral finance and provides practical insights for educators and policymakers in designing effective financial education programs.

Analisis Signifikansi Kepercayaan Konsumen Dan Kualitas Jasa Terhadap Keputusan Pembelian Johnny Chandra
Gudang Jurnal Multidisiplin Ilmu Vol. 1 No. 5 (2023): GJMI - NOVEMBER
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v1i5.625

Penelitian ini bertujuan untuk mengetahui pengaruh Kepercayaan Konsumen terhadap Keputusan Pembelian pada CV. Jaya Nusantara Medan, mengetahui pengaruh Kualitas Jasa terhadap Keputusan Pembelian pada CV. Jaya Nusantara Medan, mengetahui pengaruh Kepercayaan Konsumen dan Kualitas Jasa terhadap Keputusan Pembelian pada CV. Jaya Nusantara Medan. Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif, yaitu data yang diperoleh dalam bentuk angka atau bilangan. Sumber data berupa data primer dan data sekunder. Data primer diperoleh dari hasil penyebaran kuesioner kepada responden, data sekunder diperoleh dari data dan literatur yang berkenaan dengan permasalahan yang dibahas. Populasi penelitian yang akan digunakan dalam penelitian adalah seluruh konsumen yang melakukan pembelian pada CV. Jaya Nusantara sampai periode 2021 yang jumlahnya sebanyak 70 konsumen. Dengan menggunakan sampel jenuh maka diperoleh jumlah sampel sebanyak 70 responden. Data dianalisis dengan menggunakan metode analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa Kepercayaan Konsumen dan Kualitas Jasa berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada CV. Jaya Nusantara Medan.

The Impact of Perfect Competition Market Structure on Firm Performance in the Coffee Culinary Industry Chandra, Johnny; Ramadhani, Farah Fitria; Paqi, Rahmat Dinul; Ramadhan, Muh. Rafli
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 3 (2024): Volume 2, Issue 3, September 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i3.373

This study examines the influence of perfect competition market structure on firm performance within the coffee culinary industry. A qualitative approach was employed, utilizing data collection methods such as surveys, interviews, observations, and documentation involving key stakeholders in the culinary business. The findings reveal that the coffee industry in Makassar, specifically exemplified by Kopi Break, operates within a perfect competition market structure. In the short run, market equilibrium is demonstrated by the balance between supply and demand at Kopi Break. The study highlights that one effective method for analyzing short-term market equilibrium involves assessing the impact of shifts in the supply curve on market balance. Additionally, it was found that the market structure in the culinary industry is heavily influenced by the behavior and strategic decisions of firms. This research provides valuable insights into how perfect competition conditions affect business performance and decision-making within the coffee culinary industry, emphasizing the importance of firm behavior in maintaining market equilibrium.

Title

Found 11 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 11 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 11 Documents
Search