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All Journal Jurnal Bisnis Mahasiswa Perwira Journal of Community Development (PJCD)
Ramadhanty, Thifa Rizma
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Analisis Kelayakan Unit Usaha Pasar Kuliner Pada Badan Usaha Milik (BUM) Desa Lerep, Kabupaten Semarang Dewi, Yunita Kartika; Amanda, Julvigart Putri; Aisah, Imas Dewi Yanti; Ramadhanty, Thifa Rizma; Bagaswara, Elvano Koni; Istiyani, Ambar
Jurnal Bisnis Mahasiswa Vol 4 No 3 (2024): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.v4i3.art12

Abstract

Paper ini bertujuan untuk menganalisis kelayakan Badan Usaha Milik Desa (BUM Desa) Lerep, khususnya Unit Usaha Pasar Kuliner. BUM Desa semakin mendapat perhatian sebagai upaya percepatan pembangunan pedesaan dan pemberdayaan masyarakat pedesaan. Pasar Kuliner merupakan unit usaha BUM Desa yang bernilai ekonomis. Analisis kelayakan dalam penelitian ini meliputi aspek hukum, pasar dan pemasaran, manajemen sumber daya manusia, teknis dan teknologi, lingkungan, dan keuangan. Baik data primer maupun sekunder, kualitatif maupun kuantitatif, dianalisis menggunakan penilaian kelayakan usaha. Secara khusus, analisis Aspek Keuangan menguji kelayakan investasi ditinjau dari Net Present Value, Internal Rate of Return, Average Rate of Return, Profitability Index, dan Payback Period. Hasil penelitian menunjukkan bahwa Usaha Pasar Kuliner BUM Desa Lerep layak dilakukan. Hal ini antara lain dapat dicapai dengan memasukkan pasar kuliner ke dalam event desa yang ada untuk memaksimalkan pendapatan dan menarik pengunjung pasar kuliner BUM Desa Lerep.
PELATIHAN PEMASARAN DIGITAL UMKM ROTI AURY, DAN KEGIATAN BERSIH-BERSIH MAKAM DALAM RANGKA SADRANAN MAKAM SHUUFI Ananta, Tesa; Khoiriyah, Kholidatul; Dheba Ammilia Araffat, Aurell; Muhamad Fadkhurohim, Bilard; Stevani Rama Repi, Gabriela; Pramesti Nur Cahyani, Hardinar; Nur, Inayah Islami; Iskanabila, Syifa Zahra; Ramadhanty, Thifa Rizma; Nugroho, Verdiansyah Adi; Barkhowa, Mokhammad Khukaim
Perwira Journal of Community Development Vol 5 No 2 (2025)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v5i2.491

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy. However, challenges in digital marketing are still an obstacle for MSME actors. This community service activity aims to improve MSME digital marketing strategies through training in the use of the Canva and CapCut applications, at Roti Aury in Tegalrejo, Salatiga City, while MSMEs also support the preservation of local culture. The methods used are training and grave cleaning activities. The results of the study showed that before the training, digital marketing at Roti Aury was still less than optimal. After the training, there was an increase in the use of social media for product promotion, the creation of more attractive visual content, and a better understanding of digital marketing. In addition, involvement in Sadranan cultural activities helps strengthen the relationship between MSMEs and the local community. Sadranan is a cultural tradition that is carried out as a form of gratitude and as a prayer for the safety and blessings of the local community. In addition, Sadranan is an event to strengthen social relations and preserve local culture that has been passed down from generation to generation.
Co-Authors Aisah, Imas Dewi Yanti Amanda, Julvigart Putri Ananta, Tesa Bagaswara, Elvano Koni Dewi, Yunita Kartika Dheba Ammilia Araffat, Aurell Iskanabila, Syifa Zahra Istiyani, Ambar Khoiriyah, Kholidatul Mokhammad Khukaim Barkhowa Muhamad Fadkhurohim, Bilard Nugroho, Verdiansyah Adi Nur, Inayah Islami Pramesti Nur Cahyani, Hardinar Stevani Rama Repi, Gabriela