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All Journal EKONOMIKA SYARIAH : Journal of Economic Studies JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi
Primaroni, Oky
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Economics, Econometrics & Finance Education Social Sciences Other

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The Influence of Theory of Planned Behavior and Technology Acceptance Models on Behavioral Intentions in Online Grocery Shopping in Pekanbaru City Primaroni, Oky; Wijayanto, Gatot; Samsir, Samsir
JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Vol. 2 No. 1 (2024): JAAMTER - MARET
Publisher : MUI Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10722797

Abstract

This study was carried out to investigate the impact of integrating two theories on consumer behavior, namely the Theory of Planned Behavior (TPB) and Technology Acceptance Models (TAM), on the consumer behavior intention in online food shopping in the city of Pekanbaru. A descriptive quantitative method was employed in this research, utilizing purposive sampling techniques. The study involved 174 female respondents aged 18 and above, residing in the city of Pekanbaru, who had previously engaged in online food shopping. The analysis of data was performed utilizing the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The results indicated that both the perceived usefulness (PU) and perceived ease of use have a notable impact on attitude (ATT). Furthermore, behavioral intention was significantly influenced by attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC). The originality of this study resides in combining the Theory of Planned Behavior (TPB) and Technology Acceptance Models (TAM) within the specific context of online food shopping in the city of Pekanbaru. This study is expected to contribute to the field of consumer behavior, especially the behavior of consumers in Pekanbaru regarding online food shopping.
Extended Factors for Theory of Planned Behavior on Organic Food Consumption: A Review Primaroni, Oky; Septirosya, Tiara
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 8 No. 2 (2024): December 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v8i2.8955

Abstract

Damage to land caused by conventional farming, as a result of the use of synthetic fertilizers and pesticides, threatens future food availability. Organic farming is considered one of the efforts to implement sustainable agriculture. Consumer preferences need to be directed towards consuming organic agricultural products, but there are still many other factors influencing this behavior. Numerous studies have been conducted to assess consumer behavior. Some of these studies use the Theory of Planned Behavior (TPB) model to determine whether or not a specific behavior is performed. The Theory of Planned Behavior (TPB) model still needs to be integrated with other factors that also influence the adoption of a particular behavior. This study aims to propose an alternative model based on the Theory of Planned Behavior (TPB) to understand consumer behavioral intentions regarding the consumption of organic food. A descriptive method with a systematic review approach was used in this study based on a review of articles related to consumer behavior in the organic food domain. An alternative model of the Theory of Planned Behavior (TPB), with several additional influencing factors such as Religiosity, Health Consciousness, Environmental Consciousness, Price Barrier, Trust, Availability, and Knowledge, is provided as input for researchers, practitioners, and policy makers.
Extended Factors for Theory of Planned Behavior on Organic Food Consumption: A Review Primaroni, Oky; Septirosya, Tiara
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 8 No. 2 (2024): December 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v8i2.8955

Abstract

Damage to land caused by conventional farming, as a result of the use of synthetic fertilizers and pesticides, threatens future food availability. Organic farming is considered one of the efforts to implement sustainable agriculture. Consumer preferences need to be directed towards consuming organic agricultural products, but there are still many other factors influencing this behavior. Numerous studies have been conducted to assess consumer behavior. Some of these studies use the Theory of Planned Behavior (TPB) model to determine whether or not a specific behavior is performed. The Theory of Planned Behavior (TPB) model still needs to be integrated with other factors that also influence the adoption of a particular behavior. This study aims to propose an alternative model based on the Theory of Planned Behavior (TPB) to understand consumer behavioral intentions regarding the consumption of organic food. A descriptive method with a systematic review approach was used in this study based on a review of articles related to consumer behavior in the organic food domain. An alternative model of the Theory of Planned Behavior (TPB), with several additional influencing factors such as Religiosity, Health Consciousness, Environmental Consciousness, Price Barrier, Trust, Availability, and Knowledge, is provided as input for researchers, practitioners, and policy makers.
Co-Authors Gatot Wijayanto Samsir Samsir, Samsir Septirosya, Tiara