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IMPACT KARAKTERISTIK PRODUK, KETIDAKPUASAN PELANGGAN TERHADAP KEBUTUHAN VARIASI PRODUK DAN PERPINDAHAN MEREK wibowo, agung edy; Rais, Syafruddin; Wicaksono, Bambang Wahyudi; Cahayani, Kartika
Postgraduate Management Journal Vol. 4 No. 1 (2024): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/pmj.v4i1.817

Abstract

Persaingan yang ketat antar merek produk menjadi sebuah tantangan yang pelik untuk dihadapi sebuah produk. Produk yang menawarkan sebuah value akan selalu dibandingkan dengan merek produk lain yang menjaidi competitor di kelasnya, atau bahkan merek produk yang dapat memberikan sebuah value pengganti dari sebuah merek produk di pasaran. Tentu saja hal ini menjadi sebuah peluang sekaligus tantangan bagi sebuah merek produk, karena dapat berakibat pada perpindahan selera pelanggan ke merek lain. Fenomena ini terjadi pada 3 buah merek store kafe yang berbeda, yang ada di kawasan bisnis di Provinsi Kepulauan Riau. Penelitian ini bertujuan untuk menganalsisi impact dari karakteristik produk, ketidakpuasan pelanggan terhadap kebutuhan variasi dan perpindahan merek. Dari hasill kajian 3 merek store yang diteliti dengan melibatkan 111 responden yang diambil dengan metode purposive sampling, dan pengujian menggunakan SMART–PLS, didapatkan beberapa hasil: karakteristik produk berpengaruh terhadap kebutuhan variasi produk, ketidakpuasan pelanggan berpengaruh terhadap kebutuhan variasi produk, karakteristik produk berpengaruh terhadap perpindahan merek, ketidakpuasan pelanggan berpengaruh terhadap perpindahan merek, kebutuhan variasi produk berpengaruh terhadap keputusan perpindahan merek, kebutuhan variasi produk memediasi karakteristik produk terhadap perpindahan merek, dan kebutuhan variasi produk memediasi ketidakpuasan pelanggan terhadap perpindahan merek.
STATUS SOSIAL KELUARGA, LITERASI KEUANGAN TERHADAP MANAJEMEN KEUANGAN INDIVIDU DAN LIFESTYLE Budhiartha, I Nyoman; Wibowo, Agung Edy; A. Nasution, M. Nur.; L. Tobing, Vargo Christian,; Cahayani, Kartika
JURSIMA Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i2.880

Abstract

The social status of a family plays a crucial role in shaping a student's ultimate career aspirations as an individual, as does financial literacy, which an individual acquires from their parents or through learning and experience. A family's social status naturally influences whether a child, as an individual, has better access to financial education or otherwise. Families with a higher social status will certainly provide different opportunities compared to those of lower economic standing. Similarly, strong financial literacy can help individuals manage their personal finances effectively. In this era of disruptive technology, a family's socioeconomic status, financial literacy, and individual financial management models can all impact one's lifestyle. This study aims to analyze the influence of a family's socioeconomic status, financial literacy, and individual financial management on lifestyle. The respondents of this study numbered 123. The results indicate that family social status affects individual financial management, financial literacy affects individual financial management, family social status affects lifestyle, financial literacy affects lifestyle, and individual financial management affects lifestyle. Additionally, individual financial management mediates the relationship between family social status and lifestyle, as well as between financial literacy and lifestyle. Keywords: Family social status, Financial literacy, Individual financial management, Lifestyle
PENGETAHUAN AKUNTANSI DAN KARAKTER KEPEMIMPINAN TERHADAP KINERJA MANAJERIAL Wibowo, Agung Edy; Cahayani, Kartika; Silitonga, Frangky; Supratman, Supratman; L. Tobing, Vargo Christian
JURNAL AKUNTANSI BARELANG Vol 9 No 2 (2025): Jurnal Akuntansi Barelang
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jab.v9i2.10004

Abstract

In today's complex business environment, a robust understanding of accounting is paramount, serving as the bedrock for sound financial health, strategic decision-making, regulatory compliance, and comprehensive performance evaluation. This essential knowledge allows organizations to accurately track income and expenditures, manage cash flow effectively, and ensure transparency for stakeholders. Building upon this foundation, strong and transformative leadership significantly amplifies managerial performance by inspiring teams to transcend ordinary expectations, fostering a culture of innovation, and aligning individual efforts with overarching organizational visions. Such leaders empower their workforce, encourage critical thinking and ethical behavior, and develop strong interpersonal relationships, which collectively cultivate higher levels of employee commitment, job satisfaction, and ultimately, superior operational and strategic outcomes. The test results, using a convenience sampling method with 51 respondents, indicate that: accounting knowledge alone does not have a significant influence on managerial performance, however, this knowledge significantly affects transformative leadership character. This study also found that leadership character has a significant influence on managerial performance. Furthermore, it was found that leadership character significantly mediates the influence of accounting knowledge on managerial performance
Sosialisasi Bahaya Narkoba dan Jenis Penanggulangannya di Kampung Tua Tiangwangkang Barelang Batam Sianipar, Baktivillo; Cahayani, Kartika; Kamelia Santika; Bram Handoko; Apryani; Silitonga, Frangky
JURNAL KEKER WISATA Vol. 2 No. 2 (2024): JULI 2024
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v2i2.270

Abstract

Narkoba (narkotika, psikotropika dan bahan-bahan zat adiktif lainnya) dapat membahayakan kehidupan manusia, jika dikonsumsi dengan cara yang tidak tepat, bahkan dapat menyebabkan kematian. Narkoba mempunyai dampak negatif yang sangat luas; baik secara fisik, psikis, ekonomi, sosial budaya hankam, dan lain sebagainya. Banyak cara digunakan agar pemakai narkoba dapat normal dan pulih kembali seperti biasanya.Sehingga kepada pemakai / pengedar dalam ketentuan hukum pidana nasional diberikan sanksi yang berat. Metode pengabdian ini adalah kajian studi kepustakaan, hasilnya adalah kasus penyalahgunaan narkoba mengalami peningkatan sangat tajam karena belum ada standarisasi sistem pencatatan dan pelaporan penyalahgunaan narkoba kemudian disosialisasikan di masyarakat Kampung Tua Tiangwangkang Barelang Batam.
Accreditation Assistance For Jurnal Teknik Elektrosista At Magelang Military Academy Silitonga, Frangky; Nasution, M Nur; Cahayani, Kartika; Lubis, Arina Luthfini; Hifni, Muchammad; Ahsan, Ahmad Nur; Purify, Aura; Nurtjahyono, Nurtjahyono
JURNAL KEKER WISATA Vol. 4 No. 1 (2026): JANUARI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i1.479

Abstract

Assistance in the accreditation of scientific journals is a strategic step in improving the quality of academic publication governance, especially in the Defense Electrical Engineering Study Program at the Magelang Military Academy. Scientific journals play an important role as a medium for disseminating the research results of lecturers and cadets, as well as a means of strengthening the culture of research and scientific development in the field of defense technology. Therefore, efforts to assist journal accreditation are an urgent need so that journal management meets the national standards set by the Ministry of Education, Culture, Research, and Technology. The mentoring activities are focused on strengthening journal management based on Open Journal Systems (OJS), starting from structuring the editorial structure, preparing publication ethics policies, improving article templates, to optimizing the peer review process. In addition, the assistance also includes improving the quality of the article substance, publication consistency, completeness of metadata, and fulfilling the technical aspects of accreditation such as DOI, indexation, and citation. Through a participatory approach, the coaching team works intensively with journal managers to ensure that each stage of accreditation can be understood and implemented properly. The results of the mentoring activities showed a significant increase in journal managers' understanding of accreditation standards, improved quality of editorial governance, and the readiness of journals to participate in the national accreditation process. This assistance not only has an impact on the administrative aspect, but also encourages the professionalism of the management and the sustainability of the journal as an academic asset of the institution. With the realization of accredited journals, the Defense Electrical Engineering Study Program at the Magelang Military Academy is expected to be able to strengthen its academic reputation, support the tridharma of higher education, and contribute to the development of national defense science and technology.