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All Journal Jurnal Akuntansi Barelang Postgraduate Management Journal Jurnal Sistem Informasi dan Manajemen
Cahayani, Kartika
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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IMPACT KARAKTERISTIK PRODUK, KETIDAKPUASAN PELANGGAN TERHADAP KEBUTUHAN VARIASI PRODUK DAN PERPINDAHAN MEREK wibowo, agung edy; Rais, Syafruddin; Wicaksono, Bambang Wahyudi; Cahayani, Kartika
Postgraduate Management Journal Vol. 4 No. 1 (2024): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/pmj.v4i1.817

Abstract

Persaingan yang ketat antar merek produk menjadi sebuah tantangan yang pelik untuk dihadapi sebuah produk. Produk yang menawarkan sebuah value akan selalu dibandingkan dengan merek produk lain yang menjaidi competitor di kelasnya, atau bahkan merek produk yang dapat memberikan sebuah value pengganti dari sebuah merek produk di pasaran. Tentu saja hal ini menjadi sebuah peluang sekaligus tantangan bagi sebuah merek produk, karena dapat berakibat pada perpindahan selera pelanggan ke merek lain. Fenomena ini terjadi pada 3 buah merek store kafe yang berbeda, yang ada di kawasan bisnis di Provinsi Kepulauan Riau. Penelitian ini bertujuan untuk menganalsisi impact dari karakteristik produk, ketidakpuasan pelanggan terhadap kebutuhan variasi dan perpindahan merek. Dari hasill kajian 3 merek store yang diteliti dengan melibatkan 111 responden yang diambil dengan metode purposive sampling, dan pengujian menggunakan SMART–PLS, didapatkan beberapa hasil: karakteristik produk berpengaruh terhadap kebutuhan variasi produk, ketidakpuasan pelanggan berpengaruh terhadap kebutuhan variasi produk, karakteristik produk berpengaruh terhadap perpindahan merek, ketidakpuasan pelanggan berpengaruh terhadap perpindahan merek, kebutuhan variasi produk berpengaruh terhadap keputusan perpindahan merek, kebutuhan variasi produk memediasi karakteristik produk terhadap perpindahan merek, dan kebutuhan variasi produk memediasi ketidakpuasan pelanggan terhadap perpindahan merek.
STATUS SOSIAL KELUARGA, LITERASI KEUANGAN TERHADAP MANAJEMEN KEUANGAN INDIVIDU DAN LIFESTYLE Budhiartha, I Nyoman; Wibowo, Agung Edy; A. Nasution, M. Nur.; L. Tobing, Vargo Christian,; Cahayani, Kartika
JURSIMA Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i2.880

Abstract

The social status of a family plays a crucial role in shaping a student's ultimate career aspirations as an individual, as does financial literacy, which an individual acquires from their parents or through learning and experience. A family's social status naturally influences whether a child, as an individual, has better access to financial education or otherwise. Families with a higher social status will certainly provide different opportunities compared to those of lower economic standing. Similarly, strong financial literacy can help individuals manage their personal finances effectively. In this era of disruptive technology, a family's socioeconomic status, financial literacy, and individual financial management models can all impact one's lifestyle. This study aims to analyze the influence of a family's socioeconomic status, financial literacy, and individual financial management on lifestyle. The respondents of this study numbered 123. The results indicate that family social status affects individual financial management, financial literacy affects individual financial management, family social status affects lifestyle, financial literacy affects lifestyle, and individual financial management affects lifestyle. Additionally, individual financial management mediates the relationship between family social status and lifestyle, as well as between financial literacy and lifestyle. Keywords: Family social status, Financial literacy, Individual financial management, Lifestyle
PENGETAHUAN AKUNTANSI DAN KARAKTER KEPEMIMPINAN TERHADAP KINERJA MANAJERIAL Wibowo, Agung Edy; Cahayani, Kartika; Silitonga, Frangky; Supratman, Supratman; L. Tobing, Vargo Christian
JURNAL AKUNTANSI BARELANG Vol 9 No 2 (2025): Jurnal Akuntansi Barelang
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jab.v9i2.10004

Abstract

In today's complex business environment, a robust understanding of accounting is paramount, serving as the bedrock for sound financial health, strategic decision-making, regulatory compliance, and comprehensive performance evaluation. This essential knowledge allows organizations to accurately track income and expenditures, manage cash flow effectively, and ensure transparency for stakeholders. Building upon this foundation, strong and transformative leadership significantly amplifies managerial performance by inspiring teams to transcend ordinary expectations, fostering a culture of innovation, and aligning individual efforts with overarching organizational visions. Such leaders empower their workforce, encourage critical thinking and ethical behavior, and develop strong interpersonal relationships, which collectively cultivate higher levels of employee commitment, job satisfaction, and ultimately, superior operational and strategic outcomes. The test results, using a convenience sampling method with 51 respondents, indicate that: accounting knowledge alone does not have a significant influence on managerial performance, however, this knowledge significantly affects transformative leadership character. This study also found that leadership character has a significant influence on managerial performance. Furthermore, it was found that leadership character significantly mediates the influence of accounting knowledge on managerial performance
Co-Authors A. Nasution, M. Nur. BAMBANG WAHYUDI WICAKSONO, BAMBANG WAHYUDI Budhiartha, I Nyoman Frangky Silitonga L. Tobing, Vargo Christian L. Tobing, Vargo Christian, Supratman Supratman, Supratman Syafruddin Rais, Syafruddin Wibowo, Agung Edy