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All Journal Jurnal Mantik Rambideun : Jurnal Pengabdian Kepada Masyarakat PAKAT: Jurnal Pengabdian Kepada Masyarakat
Siregar, Nurintan
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Analysis of experiential marketing, trust, convenience and digital marketing on purchasing decisions on the shopee application Siregar, Nurintan; Laksono, Agung; Hansyah, Praida
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5093

Abstract

The large number of internet users, especially in Indonesia, provides a great opportunity for business people to create online shopping. This research aims to determine the influence of experiential marketing, trust, convenience, and digital marketing on purchasing decisions on the Shopee application. The population in this study are customers who use Shopee at Labuhanbatu University. The data source used is primary data. Data collection was carried out through distributing questionnaires with a sample size of 150 respondents. The analysis technique used in this research is multiple linear regression analysis technique using the SmartPLS tool. The research results show that experiential marketing, trust, convenience, and digital marketing simultaneously and partially have a significant influence on the purchasing decisions of Shopee users in Labuhanbatu. From this research, the most dominant variable is convenience at 0.495 or 49.5%. The R2 test results prove that the model is able to explain the dependent variable studied, namely the purchasing decision variable of 0.746 or 74.6%.
Penanaman Tanaman Obat Keluarga (TOGA) untuk Meningkatkan Pengetahuan dan Pemahaman Masyarakat serta Mewujudkan Masyarakat Sehat Adillah Afiyah Zalpa; Siregar, Nurintan; Pandiangan, Yuni Ramadhani; Harahap, Widia Aminarti; Pulungan, Mawadda Jaria; Harisul Bahri; Al Fikri
PAKAT: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2025): June l PAKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Alfa Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64733/journalpakat.v2i1.81

Abstract

Family Medicinal Plants (TOGA) are plants with positive pharmacological effects on the human body and are usually planted on a home or communal scale. These medicinal plants can then be used as traditional medicines that can be made easily. The plants chosen are usually plants that can be used to treat simple health problems such as flu and cough. In this community service activity, two activities are carried out separately, namely socialization and planting of medicinal plants with residents. Socialization is carried out to provide information to residents of Wadas Village regarding medicinal plants so that the medicinal plants can be useful after being planted. Planting is carried out to also increase awareness regarding land use, in addition to being a starting point for residents in cultivating medicinal plants. Planting is carried out on the village hall land so that residents can easily maintain, care for, and utilize the medicinal plants.
OPTIMALISASI LUBUK LARANGAN SEBAGAI DAYA TARIK WISATA MELALUI PROMOSI MEDIA SOSIAL DESA TAMBANGAN JAE Siregar, Enni Sari; Siregar, Nurintan; Hutagalung, Nurliana; Btr, Ainun Nisa
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2024): Rambideun: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v7i3.2995

Abstract

Lubuk Larangan is currently used as one of the tourist destinations that has great potential and many visitors consider it as a tourist spot as well as a fish farming location. By promoting tourism through various methods and media, the potential of this tourist destination can be developed more widely, in order to build the image and appeal of the tourist attraction. The use of social media as a means of tourism promotion is very effective in reaching more tourists. This community service activity aimed to introduce Lubuk Larangan through socialization to the community, especially members of the Karang Taruna of Tambangan Jae Village and was carried out in Lubuk Larangan. The method of implementing this community service activity is through socialization and direct discussion with Karang Taruna. The results of this activity showed that members of the Karang Taruna of Tambangan Jae Village gain an understanding of the importance of using social media as a means of promotion to introduce tourist attractions to make it better known and attract more visitors. Furthermore, participants are taught to create interesting content, such as photos and videos, which can be shared through various social media used.         
Co-Authors Adillah Afiyah Zalpa Al Fikri Btr, Ainun Nisa Enni Sari Siregar Hansyah, Praida Harahap, Widia Aminarti Harisul Bahri Hutagalung, Nurliana Laksono, Agung Pandiangan, Yuni Ramadhani Pulungan, Mawadda Jaria