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All Journal Jurnal IPTA Jurnal Manajemen Pelayanan Hotel
Karina Putri, Ida Ayu
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PERANCANGAN MODEL WISATA EDUKASI DI SUBAK TEBA MAJALANGU, DESA KESIMAN KERTALANGU KOTA DENPASAR Suryaningsih, Ida Ayu Anggreni; Shintya Nita Kristiana Putri, Komang; Karina Putri, Ida Ayu
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p04

Abstract

Subak Teba Majalangu is an educational tourist destination located in the village of Kesiman Kertalangu Village, Denpasar City. This place offers nature-based educational tourism activities with Balinese history and culture as its main attraction. This research aims to design an educational tourism concept for Subak Teba Majalangu. Type of This research is descriptive with a qualitative approach. Data collection was carried out through observation, interviews, and document studies. The design of the educational tourism model in the research consists of tutorial and exploration learning methods. The purpose of tutorial learning is to provide basic knowledge about various things found in Subak Teba Majalangu. Majalangu. Exploration learning aims to increase the visitors' knowledge and understanding by directly seeing the object of learning.
Contribution of Penglipuran Village Festival as A Form of Development of Contemporary Tourism Products in Penglipuran Bangli Village, Bali Kristina Putri, Komang Shintiya Nita; Karina Putri, Ida Ayu; Tiana Raditya, I Putu; Pramana Putra, Putu Guntur
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060224

Abstract

Penglipuran Village Festival is one of the festivals located in Penglipuran Tourism Village, Bangli Regency, Bali. This festival has been running for 9 years. Through this festival a fhas been provided local community forum in order to innovate the products offered from this village, besides that through the existence of this contemporary festival it can also help to promote the Penglipuran Tourism Village. This research used a qualitative approach with data collection methods through literature studies, observations, interviews and documentation. The Penglipuran Village Festival has a space for supporting preservation of the traditions and culture that have been attached to the Penglipuran Tourism Village. In addition, Penglipuran Village Festival also provides space to communicate and build relationships with the parties involved. And the last one, Penglipuran Village Festival, provides a space for young people to express themselves through their visions and creativies. Keywords: Village Festival Festival, Contributary, Contemporary, Penglipuran Village, Bangli.
IMPLEMENTASI PEMASARAN DIGITAL DALAM MEMPROMOSIKAN HEALTH AND WELLNESS TOURISM DI GDAS BALI HEALTH AND WELLNESS RESORT UBUD Kristiana Putri, Komang Shintiya Nita; Karina Putri, Ida Ayu; Suryaningsih, Ida Ayu Anggreni
Jurnal Manajemen Pelayanan Hotel Vol 6 No 1 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060113

Abstract

Kegiatan komunikasi pemasaran sudah mulai berkembang menjadi komunikasi pemasaran digital. Perkembangan industri pariwisata di Bali sudah mulai banyak mengembangkan konsep health and wellness torusim. Salah satu akomodasi yang menyediakan jenis produk dan faslitas tersebut adalah Gdas Bali Health and Wellness Resort Ubud, yang terletak kawasan Ubud Gianyar dengan didukung oleh kondisi alam yang baik dalam mendapatkan pelayanan health and wellness tersebut. Penelitian ini menggunakan metode kualitatif. Pengumpulan data menggunakan beberapa cara seperti wawancara, triangulasi, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa Gdas Bali Health and Wellness Resort Ubud telah mengimplementasikan beberapa kegiatan komunikasi pemasaran digital dengan baik sebagai salah satu upaya dalam mempromosikan seperti advertising yang bekerja sama melalui media pers lokal online, personal selling melalui produk yang ditawarkan situs website, direct marketing melalui komunikasi secara langsung sekaligus interaktif di media sosial akun pribadi perusahaan dan sales promotion memberikan informasi terkini mengenai promosi, branding perusahaan di media sosial dalam menjaga eksistensi. Kata kunci: Komunikasi Pemasaran, Digital, health and wellness
Co-Authors Komang Shintiya Nita Kristiana Putri Kristina Putri, Komang Shintiya Nita Pramana Putra, Putu Guntur Shintya Nita Kristiana Putri, Komang Suryaningsih, Ida Ayu Anggreni Tiana Raditya, I Putu